• Reported directly to the Country Manager and Marketing VP, overseeing a team of 25 people from external agencies and 15 call center agents• Led the development and execution of the brand strategy for the launch and marketing positioning of Hughesnet in Mexico. This encompassed brand positioning, creative and media strategies, product pricing and offering, promotion and competitive analysis• Formulated the strategy for the introduction of the satellite internet service targeting end-users in rural areas, effectively closing the digital gap and expanding connectivity across the country• Positioned Hughesnet as the leading company in its segment within less than five years, surpassing annual objectives by 50% during the pandemic. This accomplishment elevated Mexico to become the largest market in Latin America in terms of activations and profitability• Supervision of the direct channel and funnel management, resulting in 20% of total activations and outperforming other channels in terms of ASP (average service price) and churn rates.• Orchestrated major corporate events, such as the Annual Dealer Convention for top achievers, and managed PR activities including 9 press conferences and 300 interviews. These efforts generated over 1,100 media mentions with a reach of 134 M people and ad equivalence of $3.6 million USD• Effectively executed digital and social channel strategies, growing the Facebook fan base to over 140,000, making it the largest digital community for the company globally. Integrated influencer tactics on a regional scale to enhance brand visibility and engagement• Developed and implemented PR strategies obtaining recognition of their contribution to community development and market innovation. Initiatives such as Mujeres Hughesnet and Connecting dreams• In 2020, honored with the prestigious “Consumer Marketing Excellence” award. Consistently recognized as a top achiever every year

Grupo Cever integrates 26 agencies of 8 automotive brands (BMW, Mercedes Benz, Toyota, Honda, Kia, Responsible for establishing the Marketing area to consolidate, integrate and align all marketing strategies across the company.• Directly reported to the General Director, overseeing a team of 4 marketing leaders and 26 marketing coordinators• Establish the corporate marketing area to centralize, integrate, and synchronize all marketing strategies and budget control company-wide• Formulated and implemented an aligned marketing strategy and demand generation plans aimed at boosting traffic, sales, and revenue growth. Achieved outstanding results, surpassing 2018 objectives with over 10,000 units sold (a 1% increase compared to the previous year), with an overall decline of 8% in the industry• Instituted corporate processes to track key performance indicators across business units and developed a model for fostering cultural transformation within the company• Introduce digital strategies to manage social channels and streamline funnel management from lead generation to conversing, resulting in an increase of 25% vs previous years• Implemented innovative and new strategies to consistently drive traffic, boost sales, and increase ticket average in fast-food restaurants

• Reported directly to the Managing Director and Marketing VP, overseeing a team of 8 internal staff and coordinating with over 30 external agency personnel• Played a pivotal role as a member of the team tasked with introducing KIA to the Mexican market, achieving unparalleled success and earning recognition as “the best market introduction ever” by KIA• Orchestrated the rapid launch of KIA in Mexico with a span of just 6 months, featuring a product portfolio of 6 vehicles. Exceed sales objectives by over 20% in the first year, propelling KIA into the top 10 automotive companied within the market in less than 2 years• Directed the simultaneous opening of 24 dealerships nationwide, resulting in extensive media coverage, floor traffic, and significant contributions to the rapid expansion of the dealer network• Coordinated strategic marketing plans including above-the-line (ATL), below-the-line (BTL), Digital, and Customer Relationships Management (CRM) strategies. From ad creation to competitor analysis, experiential marketing initiatives, events such as “KIA on Tour” and social media management, these efforts propelled KIA´s unaided brand awareness from 0.3% to 43% within a single year. Achieving a top 2 position in social media engagement, more than 1.5 M fans on Facebook, ranking 3rd in ad coverage and securing the 8th position in market share after just 2 years of operation.• Led negotiations with major networks like Televisa, TV Azteca, NBC, Universal, Fox, Discovery, Sony, and ISA. Additionally, supervised media agency operations with Starcom• Developed and executed innovation sports marketing strategies to maximize corporate sponsorhips for high-profile events such as Copa America, the World Cup and the Australian Open. Notable campaigns include “aKIAcemos deporte” in collaboration with TV Azteca

• Reported directly to the Marketing Director, overseeing a team of 4 brand managers• Formulated and executed the product and pricing strategy for 8 vehicles, resulting in a remarkable 15% sales increase compared to the previous year. Two vehicles emerged as leaders in their respective categories, while the successful launch of 3 new products including Logan, Fluence and Clio RS, enhancing the company´s market presence• Managed the Product Strategy for the company, overseeing passenger and utility vehicles throughout their lifecycle. This encompassed comprehensive planning, pricing, equipment configuration, special editions and promotional activities• Responsible for driving overall sales and volume from a Marketing perspective, including brand strategy, positioning, unique selling points, creativity and media engagement• Closely collaboration with the finance department to develop innovative and appealing financial plans aimed at driving sales growth

During an 11-year tenure, I held six distinct roles primarily within the Marketing, Sales, and Service Areas. As a member of the Think Tank Team, I was recognized as a Top Achiever on two occasions and was honored with the "Leading the Way" recognition program in 2008.Achievements:New Product Launches: Played a pivotal role in the successful launches of ZX2 and Focus models.Portfolio Planning and Lifecycle Management: Contributed to the strategic planning and lifecycle management of the Mustang lineup.Corporate Loyalty Program: Spearheaded the launch of the company's first corporate loyalty program, incorporating customer lifecycle strategies and segmentation.Roadside Assistance Services: Led the roadside assistance services (ANA) program, managing a call center with up to 70 personnel.Strategic Alliances and Joint Promotions: Established and managed strategic alliances and joint promotions with partners such as Herdez and Mattel.Ford Racing Activities: Coordinated Ford Racing activities, including the Mustang Championship.Dealer and Employee Training: Orchestrated administrative and technical training programs for 135 dealerships and over 10,000 employees.These accomplishments highlight my diverse skill set and my ability to excel across various functions within the automotive industry.

Special projects launch for the entire Ford vehicle lineup aimed at maintaining leadership in various product categories. Responsible for conceptualizing, developing, and launching limited editions (catalogs, website, promotional materials, and activation events), as well as their media communication. Coordination of various advertising and promotional agencies to ensure successful launches (Sun Ka, EcoSport Racing, and Accessories).

Responsible for overseeing the operation, management, and performance of the business unit providing roadside assistance services. Developed the business strategy, monitored financial statements, and tracked key performance indicators. Strengthened the brand presence in the Distrito Federal and Metropolitan Area through the launch of new products such as home and medical assistance. Led a team of 80 direct reports.

Coordinated direct marketing efforts (website, direct mail, telemarketing, and corporate programs) for the full range of Ford cars and trucks. Spearheaded the launch of the first loyalty program as the cornerstone of the corporate CRM program. Provided market intelligence to maximize customer engagement. Recognized as a Top Achiever.

Brand Manager for Mustang, Escort ZX2, Contour, and Mystique. Analyzed market needs, developed product content and specifications. Created marketing plans including brand positioning, pricing strategy, advertising, and promotions. Accountable for brand-specific outcomes such as brand equity, brand awareness, market share, performance, profitability, customer satisfaction, and dealer alignment.

Coordinated the National Mustang Championship. Developed advertising and promotional strategies for Minivans, SUVs, and light trucks. Managed sponsorships and corporate alliances (Mattel and Herdez).