• Assisted partnership team in creating decks, case studies, and infographics with Canva, achieving a 70% successful partnership rate with merchants and sponsors. Conducted market research and analysis to support pitching effort• Led promotion strategy, social media planning, email marketing, product management, and direct marketing for holiday gifting campaigns, resulting in a 15% revenue growth in a quarter• Created and managed email marketing for merchants and customer promotions… Show more • Assisted partnership team in creating decks, case studies, and infographics with Canva, achieving a 70% successful partnership rate with merchants and sponsors. Conducted market research and analysis to support pitching effort• Led promotion strategy, social media planning, email marketing, product management, and direct marketing for holiday gifting campaigns, resulting in a 15% revenue growth in a quarter• Created and managed email marketing for merchants and customer promotions using HTML and SendGrid, achieving average 30% open rate, 15.8% click rate, and 5% conversion rate among 12,500+ recipients• Managed App direct marketing, including push and in-app notifications, achieving a 13% app open rate among 11,250 users. Oversaw SKU shots, tiles, product information, and design materials using the in-house tool Retool• Developed content materials for in-app products, printed design, social media promotions, app store assets, and landing pages using Canva, Figma, and Framer (e.g., whatisgesture.com)• Established marketing and content creation guidelines using Confluence, trained new employees, and managed tasks with Trello. Conducted hiring and interviews for interns on Breezy HR. Show less

Brand Building:• Established and managed the brand Cri’Story, with a robust online presence across TikTok, Instagram, Douyin, Little Red Book, and Pinterest• Grown TikTok account @cri_story to 82.5K views, over 4,000 likes, and 800+ followers in just 2 months, with an average integration rate between 6.3% and 18.5%• Increased Pinterest account @cristory1029 's impressions by 886%, with a 681% integration rate and a 466% increase in saves within 2 weeksClient's Service: •… Show more Brand Building:• Established and managed the brand Cri’Story, with a robust online presence across TikTok, Instagram, Douyin, Little Red Book, and Pinterest• Grown TikTok account @cri_story to 82.5K views, over 4,000 likes, and 800+ followers in just 2 months, with an average integration rate between 6.3% and 18.5%• Increased Pinterest account @cristory1029 's impressions by 886%, with a 681% integration rate and a 466% increase in saves within 2 weeksClient's Service: • Designed and executed branding solutions, including logos, business cards, deck templates, apparel designs, and web design, for clients such as Lite Digi Taiwan, LiHe Interior Design, and 1412 Space• Achieved an increase in revenue by expanding services to include art sales and custom painting commissions. Successfully boosted revenue by 40% over one month• Drafted legal contracts and delivered transparent offers to clients, guaranteeing secure and reliable transactions Show less

• Produced social graphics for Twitter and LinkedIn to engage with the target audience. Organized and analyzed social media performance using detailed reports, identifying areas for improvement and optimization• Compiled Competitor Report to analyze market positioning, identify strategic opportunities, and generated fintech market trend reports to provide insights into industry developments and guide marketing strategies• Developed comprehensive marketing guidelines and reports… Show more • Produced social graphics for Twitter and LinkedIn to engage with the target audience. Organized and analyzed social media performance using detailed reports, identifying areas for improvement and optimization• Compiled Competitor Report to analyze market positioning, identify strategic opportunities, and generated fintech market trend reports to provide insights into industry developments and guide marketing strategies• Developed comprehensive marketing guidelines and reports, including a branding suite and social media guideline, to maintain brand consistency and integrity• Created use cases and pitch decks for the partnership team to communicate value propositions and strategic initiatives Show less

• Executed the company image enhancement project by conducting market research, fostering client communication, and implementing strategic media planning, ensuring alignment with prevailing industry trends• Developed the "Maltie Family" company character images, integrating brand personality analysis into the design, covering character background, logo design, product mockup, illustration, and animation production.• Empowered Casetify's project team in creating marketing proposals… Show more • Executed the company image enhancement project by conducting market research, fostering client communication, and implementing strategic media planning, ensuring alignment with prevailing industry trends• Developed the "Maltie Family" company character images, integrating brand personality analysis into the design, covering character background, logo design, product mockup, illustration, and animation production.• Empowered Casetify's project team in creating marketing proposals, conducting market research, and developing engaging materials, leading to competitive opportunities and positive client feedback• Support media planning for Cetaphil project by analyzing social media data, coordinating influencer content posting, and organizing backstage data. Contributed to informed strategic decisions and enhanced online engagement• Assisted with planning and coordinating Loceryl local events to improve brand perception and generate sales leads Show less

• Directed a team of 10, developed brand awareness through online promotion, conducting consultation and registration procedures for clients, resulting in a 10% increase on number sales.• Generated promotional copywriting and poster designs for the marketing campaign

• Researched market data to identify emerging trends, leveraging insights to establish reciprocal strategic partnerships and elevate program recognition among the target audience• Spearheaded the promotion of Global Digital Talent youth entrepreneurship program, leading planning and publicity initiatives. Resulted in a notable 20% growth in the client's followership with a 10+% increase in online engagements

• Developed social media strategy from inception and managed accounts through Buffer management, resulting in accumulative 2000+ online impressions and engagement• Designed communicative visual materials for content marketing, including advertisements, web banners, and blog posts using Photoshop, InDesign, and Canva from concept through completion