Cris Weber Email & Phone Number

Milan, Lombardy, Italy

Responsible for the marketing strategies of numerous European projects linked to the companies Learningdigital, AZULchain & World Alliance for Microcredentials Foundation, based in Italy and the Netherlands, and specialising in the development of microcredentials and the design of instructional courses for skills and vocational training.

Porto Alegre, Rio Grande Do Sul, Brasil

As the institution's communications and marketing consultant, I was responsible for guiding the local marketing team in its decisions and strategies, covering all the scopes of the area: communication plan, discursive strategies, social media planner, scripting and conception of audiovisual productions, guidance and briefing for institutional campaigns, elaboration and scripting of events and internal communication with committees and evaluation and decision-making based on data analysis (especially Power BI and KPIH). I also work in direct cooperation with the Fundraising Office and the CEO to obtain state, federal and private funding. Under my consultancy, the team has already achieved significant results, such as an additional R$ 140 million (€ 30 million), as well as quadrupling the number of followers on Instagram in two years.

I was in charge of completely revamping institutional communication at the hospital. The hospital has transformed into a hub for health information that uses straightforward language, eye-catching videos on social media in addition to simple audience-enlightening explanations and instructive texts. With thousands of new followers on the sites and more than €20 Million in spontaneous media generated in less than two years, social networks were significantly leveraged as a result. Along with managing the communications team, I also successfully and strategically collaborated with high management in significant fields, including fundraising, the development of new initiatives, the business field, and new venture creation. Now, in remote mode, I'm consulting the team in Brazil to offer a sequence at this job and to maintain the excellent image of the hospital in Brazil.

Porto Alegre, Rio Grande Do Sul, Brasil

Novo Hamburgo E Região, Brasil

I taught courses in television, communication theories, journalism, market dynamics, and mobile journalism as an assistant professor and researcher at the university. Additionally, I took part in research teams that looked at contemporary producers' and artists' creative processes.

I spent three years as the institute's communication coordinator, assisting in the training of staff members in effective internal communication with clients and patients. I took part in creating the strategy plan for the institute's axes of innovation and development from 2017 to 2022. In addition to planning significant events, such as a High Studies School and the involvement of the institute in international events, I assisted academics in disseminating their results with media outputs, greatly influencing spontaneous media overall value.

Porto Alegre

As the Soja Brasil Project editor and producer, I wrote and edited informational videos, produced reports, and worked on the project's expeditions, which travelled around the country to track the progress of the grain from planting to harvest. Additionally, I have planned, budgeted and managed events for groups of up to 1,000 people while adhering to the project timetable.

Canoas

At the city hall, I worked as press officer for the Departments of Health, Transport and Mobility and Urban Services. During this period, I advised the members of these secretariats on all demands related to the communication of these issues, being also strategic in the dissemination of the actions of the city in communication vehicles throughout Brazil.

Porto Alegre

I worked for the TV network as the editor and producer of the channel's afternoon variety show, which was created to develop content of public benefit in regard to health, the economy, and well-being, among other things. From its inception until its conclusion, I was involved in the general editing of content, the creation of special reports, and the overall management of the program.

Novo Hamburgo E Região, Brasil

I started my career in radio as a producer, presenter and reporter and, after a brief period away, I returned to be journalism coordinator, supervising the production and editing of content of the station's news programs. During my time as a reporter, I participated in large coverages of national repercussion.

At the TV Channel, I worked as a producer of local and national programs. I participated in the production of several programs and went during a brief corresponding period of news on the coast, participating live in several programs of the station.

Novo Hamburgo, Rio Grande Do Sul, Brazil

Intern in journalism.

Postgraduate Degree, Mba Em Marketing, Branding & Growth

Doctor'S Degree In Processos E Manifestações Culturais, Creative Processes, Doctorate With A Focus On Studies Of The Creative Process And Genetic Criticism.

Master'S Degree, Cultural Processes And Manifestations, Master'S Degree With An Emphasis On Studies And Speech Practices.

Master in Cultural Processes and Manifestations, with an emphasis on communication and linguistics.

Bachelor'S Degree In Social Communication - Journalism, Social Sciences