With over 10 years of experience in corporate and media communications, I help organizations achieve their goals as a Marketing and Growth Consultant. I'm specialized in communicating complex and sensitive topics, such as public health, medical research, and hospital management, using human-centered and data-driven approaches.I have successfully revamped the institutional communication of Hospital São Lucas da PUCRS, generating more than €20 Million in spontaneous media and thousands of new followers on social media. I have also collaborated with cross-functional teams and high-level stakeholders to develop and implement strategies for public relations, branding, content, and fundraising. Additionally, I hold a PhD and a Master's degree in Cultural Processes and a MBA in Marketing, Branding & Growth. I am passionate about sharing and applying my knowledge and skills in both academic and corporate settings, as a university professor, trainer, and consultant.