Senior marketer with experience developing progressive, customer-focused integrated marketing solutions for leading business-to-consumer and business-to-business companies. Strengths include:•Marketing strategy and measurement: Develop direct marketing lifecycle programs, CRM and segmentation strategies, channel strategies, and metrics that drive program measurement and analysis.•Team leadership and project execution: Effectively manage cross-disciplinary teams including: marketing, creative, technology, measurement, media, and finance capabilities to ensure flawless execution of marketing programs.•Client management and business development: Develop strong partnerships with clients to consistently identify opportunities for continued business optimization.