Helen Crossley Email & Phone Number

Sydney, Nsw, Au

Menlo Park, Ca, Us

I lead a team who are responsible for ensuring that businesses using Meta ad products have every opportunity to be successful on our platforms through the use of innovative marketing science, AI and data science techniques. We develop holistic guidance and best practices to help businesses improve their performance. We partner across Product, Marketing and Sales teams to bring these best practices to life.

Hayward, Ca, Us

Strategic advisory to enhance the reputation and quality of the CX program through offering expert guidance to faculty and students and input on programs.

I lead Facebook’s Global Consumer Research and Insights function. We work to uncover and analyze actionable insights for the advertising industry. My team works using a variety of research and data science techniques to understand consumers across the globe. Our insights fuel Facebook’s perspective on the media landscape, how consumers interact with advertising, consumer behavior and broad trends in society. Our research powers Facebook IQ, Facebook’s insights practice. RESPONSIBILITIES:• Leading the Consumer Research and Insights function, including hiring, coaching and developing a group of high performing research leaders, data scientists and researchers based in US, Europe, Asia Pacific and Latin America• Develop comprehensive audience research and analytics strategy to drive valuable consumer insights for Facebook's clients and agencies. • Partner with cross-functional teams within Facebook to identify needs (sales, marketing), opportunities (product, engineering) and challenges (legal, investor relations).• Management of global research vendor partnerships and budgets.• Develop innovative methodologies and approaches to uncover insight from Facebook data.RESEARCH:Select studies published at http://www.facebook.com/iq

Lead Marketing Science team for Facebook Australia. Responsible for all client advertising effectiveness studies, insights studies and data partnerships strategy. RESPONSIBILITIES: • Functional leader and member of the Facebook Australia & NZ leadership team guiding the business on strategic direction, resource allocation and go to market initiatives.• Managing, coaching and growing the Marketing Science team to support a high growth business. • Working with Facebook’s data systems and external research agencies to deliver advanced campaign measurement to many of Australia’s largest businesses. • Developing Facebook Australia’s external insights strategy, working with PR, Media Agencies and Marketing to deliver key insights across all aspects of the business. • Industry thought leadership and engagement including keynoting ANAA, Adtech Japan and Sydney, Data Symposium, Cebit, CSO Summit.• Recognized by the media and advertising industry in Australia with a 30 under 30 award as one of Australia’s future leaders and for outstanding contribution to the industry. Also awarded two Facebook Customer at the Core awards awarded to teams globally for delivering breakthrough client outcomes. CASE STUDIES:https://www.facebook.com/business/success/mitsubishi-australiahttps://www.facebook.com/business/success/coleshttps://www.facebook.com/business/success/diageohttps://www.facebook.com/business/success/mcdonalds-australiaPRESS:http://www.cmo.com.au/article/528057/interview_facebook_helen_crossley_data-driven_insights/http://www.adnews.com.au/news/facebook-rolls-out-video-ads-in-australia-todayhttp://www.cmo.com.au/article/462681/facebook_talks_hyper-targeting_analytics_cross-platform_aana_event/http://www.dailytelegraph.com.au/news/nsw/facebook-is-poking-australians-to-read-news/story-fni0cx12-1226775459243http://mumbrella.com.au/iab-australia-nielsen-release-first-insight-mobile-tablet-data-230943

Surry Hills, Nsw, Au

The IAB Audience Measurement Council is the peak Australian industry group addressing the challenges of digital audience media measurement. Comprising the leading measurement and research analysts from seventeen of largest digital media organisations in Australia as well as representation from the Media Federation of Australia (MFA), the council is tasked with developing the industry audience measurement methodology most appropriate to support the continued growth of online advertising in Australia across all devices.

Cincinnati, Ohio, Us

-Bringing to life consumer and shopper insights in all aspects of go to market strategy across the brand portfolio.-Identifying actionable short and long term growth opportunities for the business anchored in consumer/shopper insights. -Developing capabilities to bring the consumer to the core of business decision making.-Coaching and organizational development

Cincinnati, Ohio, Us

Marketing Strategy and Investment ConsultingKey Business Driver Understanding and ConsultingFemale Beauty Consumer and Category UnderstandingDeveloping Market Business Models and DriversOptimizing Marketing ROIsASEAN, Australasia, India, Japan and KoreaNew brand launch success modellingForecasting and ROI trainer for Asia P&G

The University Of Sydney, New South Wales, Au

Teaching Macroeconomics and Microeconomics.

Excutive Program For Women Leaders

Bachelor Of Commerce (Hons), Economics, Marketing

Education record