Claudio Ruiz Email & Phone Number

Figueira Da Foz, Pt

Coimbra, Portugal

Eurolab is a leading provider of comprehensive digital marketing solutions for SMB, specializing in Software as a Service (SaaS) offerings. Their mission is to empower small and medium business to enhance their digital presence, increase customer engagement, and drive revenue growth through innovative technology solutions.• Conduct comprehensive assessment of current sales processes for optimization.• Develop and implement strategic initiatives to streamline sales cycle and maximize revenue.• Provide sales team training on best practices, techniques, and tools.• Analyze sales performance metrics to track progress and recommend improvements.• Implement robust pipeline management for accurate forecasting and lead prioritization.• Collaborate cross-functionally to align sales initiatives with company objectives and customer needs.

Bergamo, Lombardy, Italy

Led cross-functional teams through the agile development and launch of cutting-edge projects, focusing on the strategic use of AI technologies to enhance product offerings and ensure successful introductions in competitive markets.Employed advanced visualization tools to transform complex sales and marketing data into clear, compelling visual presentations, enabling stakeholders to grasp key insights and make informed decisions that align with strategic sales and marketing objectives.Gained expertise in leveraging innovative tools for streamlining operations and enhancing project deliverables, focusing on the practical applications of these technologies to boost sales effectiveness and marketing reach.Worked collaboratively with diverse teams to design and roll out AI-enhanced solutions tailored for sales and marketing domains, focusing on using data-driven insights to maximize revenue growth and fine-tune marketing strategies.

Bergamo, Lombardy, Italy

• Studing and acting as a sales consultant for Mentolab, a platform that offers training and guidance in Data Science, Machine Learning, Python, and related fields.• Assisted students as a mentor and coach, helping them with project execution and career advancement.• Contributed to the sales and marketing efforts of Mentolab, promoting the platform and reaching new clients.• Part of my specialization in Data Science, this project allowed me to apply my skills and expertise in a meaningful and impactful way.

Lisbon, Portugal

• Provide support to the Executive Leadership Team on strategic planning and decision-making processes of a wide range of topics contributing to the company’s profitability;• Develop and implement company dashboard reports, analytical modelling and visualizations to facilitate the monitoring of the business, allowing to quickly identify and act on issues and seize opportunities;• Assist to identify key business indicators to enhance the understanding of key business stakeholders of business needs by the distribution and creation of reporting, analysis, visualization, dashboards, whilst proposing solutions to business concerns;• Create timely, relevant, and accurate analyses of operational and business data and processes at the level of fidelity required for the diverse areas of the business;• Provide expertise in statistics, data visualization, machine learning, mathematical optimization, simulation, or another analytical specialty;• Perform analysis of both strategic and tactical business and operational questions while working independently, pragmatically, and with reliance on creative analytical curiosity;• Explore, gather, understand, and act to resolve operational issues through increasing business acumen;• Simplify complex analytical models/insights/solutions in presentations for Executive Leadership Team;

São Paulo, Sp, Brazil

A global Ed-tech SAAS startup that provides private online coding classes to childrens. •Monitor and report on core key performance indicators (KPIs) to track the performance of the sales operations function and identify areas for improvement;•Develop and implement sales operations policies, procedures, and processes that drive efficiency, accuracy, and productivity;•Work closely with the technology team to ensure that sales tools and systems are optimized for maximum efficiency.;Achievement: Leveraging on data, we were able to identify opportunities for improvement in conversion rate and shorten sales cycle length by 47% (from 13 to 7 days).

São Paulo, Sp, Brasil

A B2B marketplace platform that connect around 270k restaurants across Brazil to 500 suppliers.• Experienced in developing and executing sales and growth strategies to increase revenue and market share for partners in the iFood market place;• Utilized advanced data analytics and BI tools such as Tableau and PowerBI to drive results through targeted marketing campaigns and direct sales;• Adept at account planning and negotiations with enterprise customers to establish long-term, mutually beneficial partnerships;• Achieved significant growth, managing a sales territory of 40 largest food distributors with a +115% increase in revenue in just 7 months.• Proven track record of acting as a trusted advisor to partners, offering expert guidance in sales, technology, and marketing to drive success.

São Paulo, Sp, Brazil

A B2B online marketplace platform startup which aims to connect distributors and wholesalers with restaurants, bars, hotels and any other food business leveraged by Anbev.• Responsible for providing sales training and best sales practices sharing to ISR team composed of 200 inside sales;• Performing analysis to determine strengths, policy compliance and weaknesses as compared to traditional buying process or any other marketplace;• Creation and maintaining libraries of procedures, playbooks and sales scripts;• Audit on recorded calls to keep sales pitch updated and compliant.

São Paulo Area, Brazil

Launched and managed one of the first full delivery-only food services in São Paulo, specializing in high-quality frozen meals designed for athletes and fitness enthusiasts.• Pioneered a subscription-based Food as a Service (FAAS) model, focusing on frozen fitness meals, adapting the Software as a Service (SAAS) sales structure to the food industry.• Developed and led a sales team, hiring, training, and managing 15 Sales Development Representatives (SDRs) to exceed sales targets through effective sales strategies and motivational practices.• Coached sales representatives on product specifications, sales incentives, and advanced selling techniques, resulting in a significant boost in sales performance.• Identified and pursued new business-to-business opportunities, expanding market reach and diversifying client base.• Designed and implemented new online marketing strategies, including social media automation, which escalated sales by 45 times compared to the previous year.• Developed an end-to-end ERP/CRM system tailored for operational needs using Google Sheets, enhancing organizational efficiency and data management.

São Paulo Area, Brazil

HP SaaS Software deliver solutions for infrastructure management and application testing.• Manage and drive indirect SMB sales through consultative approach and promoting business opportunities with sales partners;• Meet with existing customers and engage with leads to qualify and discuss business needs and recommend solutions;• Increased revenue by implementing effective sales strategies to identify cross-sell and upsell opportunities to partner engage;• Collaborated with partners and distributors to increase sales capillarity across country;• Annual quota attainment: 110%/ 122%/ 129%.

São Paulo Area, Brazil

HP Software deliver solutions for infrastructure management and application testing.• Responsible for planning and implementing sales goals, reports, business intelligence, CRM management, sales onboarding and sales enablement for enterprise sales team, with direct report to country manager;• Leading weekly sales meetings updating CRM data and providing alignment between local sales team, finance, deal desk and senior management;• Proactively identify opportunity for sales process improvement;• Working closely with sales management to inspect sales process quality and prioritize opportunities for improvement.

São Paulo Area, Brazil

Servers and storage business unit at HP. Supporting alliances and channels sales team.• Responsible for organizing, build and managing sales pipeline of 60 sales channels and distributors in Brazil;• CRM guardian and conducting weekly forecast meetings;• Support and reporting to measure sales effectiveness and accuracy;

São Paulo Area, Brazil

Internship program at ARTESP, a public agency overseeing federal road control in Brazil.Managed all performance indicators and reporting for the CEDOC department, ensuring accurate data monitoring and compliance with regulatory standards.Enhanced departmental processes through detailed analysis and implementation of process improvements, contributing to increased operational efficiency.Demonstrated strong teamwork, time management, and presentation skills in a fast-paced regulatory environment.Utilized advanced business intelligence tools and Microsoft Excel to create comprehensive reports and presentations.

São Paulo Area, Brazil

Internship program in sales department of a Brazilian beverage distributor.Developed and managed Key Performance Indicators (KPIs) for the sales department, enhancing performance analysis and supporting strategic decision-making.Responsible for the ongoing maintenance and updating of sales reports, ensuring data accuracy and relevance for management review.Created and delivered executive presentations to senior management, facilitating understanding of sales outcomes and influencing strategic planning initiatives.

São Paulo, Brasil

Conducted system consultations for due diligence purposes, serving as the primary point of contact for information technology inquiries.Developed and maintained reports for monitoring process controls and organized physical filing systems to enhance operational efficiency.Demonstrated strong teamwork and time management skills, contributing to the efficient operation of office functions.Utilized business intelligence tools and Microsoft Excel to analyze data and produce detailed reports.Employed emotional intelligence in managing workplace dynamics and fostering a collaborative environment.

Psm 1 - Scrum Master Certification, Project Management

Salesforce Administrator & Business Analyst

Other, Data Science - Python

Scrum Fundamentals Certified (Sfc), Project Management

Bachelor'S Degree, Business Administration

Cisco - Ccna, Network