I'm proud to lead Beltone G4's marketing initiatives and Patient Relations team to support 65+ clinic locations. It's been rewarding to spotlight our impact on innovative hearing technologies and deliver patients award-winning hearing solutions tailored to their specific lifestyles & and needs.

BBB is a nonprofit, business-supported organization that sets and upholds high standards for fair and honest business behavior supported by Accredited Businesses. Since entering BBB, our team has been awarded three outstanding awards for our market-share category: the highest number of new accreditations, highest accreditation growth, and the highest total dollars for new accreditations. Please view my resume for my specific impact to the organization.Duties:• Senior leadership role for the organization • Lead media relations of local DMAs within our 32-county service area• Storyteller of all internal & external communication for unified organizational messaging• Created annual marketing and advertising budget• Creative Director of all marketing materials web, print, & bi-weekly emails• Concept-to-execution + analysis of MarComm budgets & action plan• Webmaster & lead generation strategist • Social media manager, content creator, & paid social advertiser • Paid search/Google Ads placement & local partnership campaign architect • Working in collaboration with Operations and Sales departments to "solve for customer" • Business process redesign/reengineer - attribution and positive consumer experience• Started BBB's Grow With Google Partner Program

Our marketing efforts support the business development team to rank #1 based on market share in North America for BBBs. My primary objective was to build brand awareness by overseeing marketing, communications, public relations, media relations, and organizational events to maintain the highest level of visibility for BBB Serving Western Virginia.

I'm the man behind the curtain at Runyon Marketing, a boutique full-service marketing agency based in Roanoke, Virginia.I specialize in creating human and holistic, multi-channel digital marketing campaigns that convert ideal customers throughout the buyer's journey. I create marketing flywheel models with elegant segmentation that helps outsmart the competition, not outspend them. Below are some of the clients I've been thankful to work with during the past ten years. View each link for more information.Key Client Achievements: SkyRun Vacation Rentals• The email click-through rate is 2X higher than the Hospitality & Tourism industry benchmark average. Our Open Rate is 58% higher than our specific industry average. • Increased organic website search traffic by 28%, 2X more than any other SkyRun locations• Facebook ad campaign CPC was 8X more cost-effective (.08 vs 0.63) & lower than 60% of similar hospitality, tourism, and travel industry ads created on Facebook.Dr. William Moore General Dentistry • New patient growth is 2X the average patient growth rate (20 - 25 per month). The practice receives 46 new patients on average per month, 140 total in 3 months. • Social media campaign won Platinum for 2015 & 2016 in The Roanoker Magazine "Best of" issue for Dentist, encouraging our patients to cast their vote.Roanoke Oral Surgery, Inc.• Used Growth-Driven Design methodology to create a peak-performing website with user value & drive business growth.• Eliminate friction points & patient challenges, competitive analysis & positioning• SEO strategy, site architecture, & integrations• Increased 146% of website traffic increaseSantillane Wedding Venue• Reached client's goal of 13 wedding bookings resulting in $45,500 in sales.The Colorado Angler• Positioned them as an industry leader.• 200% increase in Instagram followers for 3 consecutive years, totaling to 16.9K followers.• Drove brick & mortar sales through social media channels & contests.

As Social Media Specialist, I worked across all resort groups to tell the story of Copper Mountain using my love of social media and the latest insights and trends in the digital media space. I was able to bring $60K in revenue from social media platforms and rated #1 in the percentage of growth (based on Slopefillers data) for all ski resorts in North America. Some of my other duties and responsibilities included: • Managing all social media networks including Facebook, Twitter, Google Plus, LinkedIn, Foursquare, Instagram, Pinterest, Yelp, and TripAdvisor • Disseminating social media campaigns for Copper Mountain, including, blogger outreach, social network initiatives, social news participation, mobile marketing, and microsite participation• Outreach to target audiences through various social mediums to create online conversations and inform online communities on snow quality & resort happenings• Tracking and monitoring the success of online initiatives (i.e., impressions, reach and influence) and providing weekly reports to the Marketing Team• Creating Google Analytics tracking URLs for sales, events, and promotions, and external websites.• Researching and writing content for the Copper Blog that’s consistent with Copper Mountain’s brand, voice, and style• Working with Marketing Team to develop timely, consistent, and quality content• Creating consistent “sticky” posts for related niche sites• Keeping up-to-date on social media trends & products and identifying engagement and revenue-producing opportunities within social media• Recommending digital/social media strategies as needed and as opportunities present themselves

After I finished my contract as the Events and Marketing Assistant at The Summit Foundation, I become their Social Media Manager. My responsibilities and duties included:• Building strategic Facebook tabs to streamline volunteer coordination for events, fundraising efforts, and newsletter sign-up forms. • Connecting with all non-profits, local community groups and businesses on social outlets to share news and upcoming events• Increasing engagement within the local community with "sticky" post and use the proper voice of the non-profit• Gain impressions using new and creative online/social media marketing strategies "return of influence"• Design a cohesive brand on all social media platforms including: Facebook, Twitter, and Google Plus pages• Report insights and growth with WooBox.com tab stats, Twittercounter, Google+ Stats, CircleCount.com, and Google Analytics

As the Events and Marketing Assistant, I helped coordinate the Summit Foundation's Great Rubber Duck Race. The Great Rubber Duck Race is the Summit Foundation's largest fundraising event that raised over $83,000 dollars. I was in charge of volunteer coordination, collection of contributions at sale sites, and vendor sponsorship throughout Summit County. I expanded Summit Foundation's fundraising efforts with a new tactical approach with social media platforms to reach new marketings, increase event awareness and online sales. Results:It was the most successful Great Rubber Duck Race in The Summit Foundation's history. My contract was extended to the next event, Parade of Homes, where I helped raise over $22,000 dollars. I was honored to be highlighted as one of Breckenridge's Outstanding Community Member Award for all my work. See the full write on page 5 linked below.

As an Assistant Associate, I played an important role in working on client accounts, learned how and why strategic decisions are made, and actively participated in brainstorming sessions for clients. I worked on a variety of accounts ranging from a treetop adventure company to a luxury high-end mattress company.My main focus during the AA program was to mature my media relations, brand development, client relations, and account management skills. I learned how to create communication campaigns that bring clarity to a company’s brand. These integrated campaigns combined marketing strategies with PR, advertising, and creative and interactive design. Warschawski’s brand-centric and business goal-oriented model helped me understand how companies can positively impact the bottom line and ultimately move target audiences to action.Warschawski was named “U.S. Small Agency of the Year” four of the past five years. Warschawski has won over 200 marketing communications awards in the last ten years and been ranked one of the “20 Best U.S. Agencies to Work For” the last nine years in a row.

In the summer of 2008 and 2009, I received a paid marketing internship. The marketing internship responsibilities include:• Created membership folder for the marketing campaign of the new Green Ridge Recreation Center• Responsible for production and design of online issue Park and Facilities Guidebook, including format, photography, graphics, and a brief description of each location• Frequently assisted with advertising sales of quarterly magazine Rec Connection to local businesses in the Roanoke Valley• Updated and maintained social media communication to members and employees through Roanoke County Parks, Recreation & Tourism Facebook accountThe role expanded to the Virginia Recreation and Park Society Marketing Committee MemberDesigned the 55th VRPS Annual Conference booklet, “Destination Green”. Attended VRPS committee meetings and consolidated information from other departments throughout Virginia into one booklet.