Crysta Hailes Email & Phone Number

Revitalizing demand and driving product penetration through the value chain by refining brand positioning and identity, activating a modern digital brand experience that has outperformed historic engagement and growth, and cultivating earned media through thought leadership and lifestyle campaigns customized to engage and influence all target audiences and market segments.

Designed and implemented an integrated communications strategy for a portfolio of North American building and construction materials businesses.

Established the brand DNA and marketing strategy for North America’s two largest brick manufacturers following the establishment of a joint venture.

Developed and executed integrated marketing strategies for industry leading brick and stone brands and company-owned retail distribution centers.

Led a voice-of-customer-driven rebranding initiative focused on honoring tradition while adding a fresh face and marketing approach to aging brands.

Recruited to execute a marketing strategy which re-positioned company-owned masonry distribution businesses as a single-source cladding provider resulting from the addition of complementary cladding products including siding and stucco.

Increased awareness of and specifications for brick, stone, siding, EIFS/stucco, and hardscape products in the residential and specialty commercial architecture, design/build, and product specification communities.