Serve as the President of a statewide trade association representing the trucking industry. Directly responsible for all functions of the organization.Enhanced Financial Stability & Administration– Increased organizational revenue on average by 9%, rebuilt reserve and investment funds, changed dues payment structure to annual calendar and implemented an annual CPI increase. Increased Influence & Representation – Stakeholder on the NCDOT I-95 Tolling Advisory Committee, stakeholder and participant on the NCDOT Emergency Management Private Partnership Advisory Group, stakeholder on the NCDOT Strategic Highway Safety Plan, stakeholder on the NCDOT Freight Planning Committee, stakeholder on the NCDOT 2040 Statewide Transportation Plan, reinforced and enhanced continuing partnership with state law enforcement and agencies, spokesperson at industry events and with state and national media and I have been honored as 2014-2015 Chair of the Trucking Association Executive Council Region II. Improved Membership Productivity, Volunteer Involvement & Workforce Development– Membership increased an average 8% year over year reversed a nine-year trend of negative membership growth, created Emerging Transportation Leaders Committee, implemented the Call on Washington, reinstated publication of the Tarheel Wheels magazine. Additionally, Annual Conference attendance increased 203% and sponsorship revenue by 392%. Implement the Trucking Operations Management Associates degree in the North Carolina community college system. Advocacy & Lobbying – Established respect and a leadership role on trucking related issues among state legislators and peers, passed the Military CDL 90-day extension bill, passed no tolling on interstate highway existing capacity, stopped the increase on the sales tax cap on equipment, and passed intrastate carriers requiring a USDOT number.

As Vice President of the ATA Membership Division responsible for directing all aspects of the strategy, retention, recruitment and member involvement in the enterprise. Generated $17 million in revenue, while returning 80% to the bottom line. Led by collaboration across divisions achieving the needs defined by the membership for a revamped and reinvigorated website and webinar program. I restructured processes and procedures, eliminating waste by aggressively utilizing technology and refining staff talent. I redefined employee roles based on their talent, matching them to the needs of the organization. I introduced programs based on the needs expressed by the members. I spoke at national and peer group annual meetings. I built relationships with members, vendors, and by introducing member to member. I am a matchmaker, in that I strive to understand individual member needs and match those needs to the resources of the organization and its membership, or by creating an external match/solution. Earlier, as Vice President for Strategic Outreach, responsible for implementing the industry’s national grassroots network, working with Legislative Affairs and Policy departments to recruit ATA members, and communicating the industry’s positions to elected officials and members of the Administration.

As Vice President of Member Services with an annual revenue budget of $1.2M and two staff, my responsibilities encompassed re-engineering member recruitment and retention processes, database/technology improvements, developing non-dues revenue, and increasing member involvement. I leveraged corporate sales knowledge and expertise changing a “traditional” membership department into a cutting-edge, successful sales organization. As a result, we increased new member recruitment by 33% year over year despite a contracting advertising business environment, and exceeded all annual retention and new member revenue goals. Also, I was able to reduce member attrition from 20% to 11% the first year; maintaining an 8% attrition thereafter.