Crystal Lam Email & Phone Number

Hong Kong Sar

Hong Kong Sar

Led a cross-disciplinary team to develop and manage long-term relationships with 10+ key accounts. While to ensure to provide the right marketing and branding solutions in 50+ projects to achieve the business goals.- Understood and defined clients' business needs, provided direction and navigated the team to achieve creative and commercial success.- Assisted client to develop yearly marketing initiatives with clear targets and actions to strengthen the core, develop the new and exploring further business opportunities.- Coordinated and drove teams collaboration with account servicing, social, creative, media, video production, studio and PR throughout the different stages of the initiatives.Key Accounts: SmarTone, CNCBI, Saving International, Kimberley-Clark, Hong Kong Tourism Board,etc.

Hong Kong Sar

Owner of the key BU (account servicing) responsible for client relationships and project management of 30+ accounts for award-winning integrated and digital marketing experience, product launch, customer engagement and related branding activities. (10+ advertising and marketing awards and Agency of the Year in HKMA/ TVB AWARDS 2019) - Led the team of 5 to assist key accounts to generated average 200%+ sales after campaign launch.- Coached the team to plan and execute with Content Marketing Approach which attained 29M+ accumulated social content reach. Key Accounts: SmarTone, HGC, CNCBI, Grace One, Hong Kong Tourism Board, People’s Place, Fresh, Laneige, Amorepacific, Ryo, NowE, Chow Tai Fook, Bonaqua, Catalog, Maxims, Tru Niagen, Zoff, etc.

Hong Kong Sar

Owner of the key accounts and also led the projects of the highest sales revenue in the recent years. - As a project leader to formulate and lead the first award-winning shopping mall Halloween Campaign of the Peak Galleria with collaboration with PACMAN and AAPE.- Executed ATL campaigns, BTL projects, PR events and supervise event’s operation with various business partners, including production houses, printers, premium vendors, PR agencies, media agencies, international artists and licensors, and sponsorship providers.Key Accounts: Citi, Uber, Nike, BCT, Hang Lung Properties, Henderson Properties, Towngas, HKJC, Arena, Oliver’s Super Sandwiches, Mentholatum, eGG, etc.

Hong Kong Sar

Project owner for the key accounts (Mannings & PPS) to develop long term partnership and engagement. - Created viral video content that gained 500k+ view in 24 hours after publishing. - Supported the whole implementation process of the campaigns, including TVCs, key visuals, print ads, POSM, in-store display, online content, etc. - Maintained the day-to-day operation of clients’ CRM and social media platforms, including website, App, Facebook Fan Page, LINE and WeChat.

Hong Kong Sar

- Supported in formulating marketing strategies to creative execution and production.- Researched the brand and product information for marketing planning.- Prepared pitching tenders, presentation materials and generate reports.

Hong Kong Sar

- Delivered attentive inflight services to passengers around the world.- Worked as an active team players to support other crew members.- Shared travel experiences and local news with passengers as an ambassador.