Tire business service and solutions to key accounts and dealerships.

- Lead marketing team:New product development: Lead the new market and new product development process to achieve the company long-term business goals and to maximize probability of new product success. This would generally include concept development, new product launch, idea generation, idea validation and commercialization，pricing system. Lead and work with cross-functional teams including Sales, Mfg, Out- sourcing, Finance, External agencies, global and regional colleagues, etc. - P&L and Brand management: Daily management of the brand to ensure smooth execution of brand strategies including P&L, budget, promotions, media, etc.- Market Research: Manage and liaise with external market research agencies to implement planned research programs and ad-hoc research to ensure research objectives are met in a timely manner and with consistent quality.  -Promotion campaigns: Lead the development of promotion plans including developing and executing promotions that will build the business, building strong partnerships with external agencies. Inventory Management: Ability to manage stock levels to ensure stock remains at healthy levels; closely working with Sales to prevent and resolve stock issues.- Lead sales team: Territory Management: Establish territory to support nationwide sales growthSales distribution Management: Use different go to market model with distribution network to stimulate coverage and market share sustainable growth- Cooperation with cross function Technical service team : Not leading but influencing team to support new business training, sales tools development and training to key account Manufacture team : Not leading but influencing team for localization low cost raw material manufacturing feasibility and motivate for high yield with good quality product Sourcing team: Not leading but influencing team for any of the dual source, raw materials cost down and back of cooperated manufacture outside system

Automotive Aftermarket Business Division Manager; Residential Water Purification Division ManagerMilestones & Achievement:- Triple growth business of Automotive Aftermarket Business and with competitive profit- Develop team to over 100 people scale- New business venture to get break even in 3 years- Develop talent for both sales manager and marketing manager in team

Marketing manager of Automotive Aftermarket DivisionMilestone and Achievement:- Professionally manage full pyramid of Automotive Aftermarket product portfolio based on diverisfied 5 platforms- Develop pricing strategy to be leading brand with competitive pricing- Lead marketing team for long term strategy and tactics for execution- Keep innovation in marketing and branding programs- Developing echannel marketing with OtO business model

Marketing, Marketing exellenceMilestone and Achievement:- Branding strategy development- Set up innovation programs on anti-fake raids/compaigns- Develop new products with high growth programs to gain market share

• Central Marketing Department Senior Marketing Executive Sales promotion: Planning sales promotion strategy, theme, mechanism, process; searching premiums; briefing agency to create slogan, design of POS, print ads, etc; co-ordinate with advertising team to settle down media planning; coordinate with sales team to forecast sales target, track and analysis promotion result; Sales tool and merchandising materials: preparing new product sales handbook, VCD and other merchandising materials such as mobile phone holder, phone try station, etc; according to product position and style, setting up budget and communicating with agency to create sales tool category, design, etc.  Road show: Budgeting road show expenses; choosing locations; brain-storming theme, supervising agency to create slogan, choose venue, set up booth, programs and all implementations.  Advertising campaigns: Closely work with media agencies to achieve optimal brand communication through media creative and media spend plans, most notably be able to help lead TV copy process from development to final production stage. Retail training: Budgeting retail training expenses; selecting training courses for promoters or internal retail team; briefing agency to prepare training materials; testing to teachers; supervising whole process; communicating with regional offices to implement. Siemens Authorized Retail Network: According to APEC and headquarter design concept, communicating with agency to design standard elements; setting up network application process; monitoring regional offices’ implementation; coordinating with service department to solve customer care shop issues.

Position: • Assistant / Marketing Communication  Advertising and Sales promotion. Conceiving and implementing new marketing plan, scheduling the annual sales promotion and TV commercial plan, inviting guest panelists (people in government and media);  Exhibitions and Seminars. Preparing related fairs and seminars, briefing agency for booth design and product display, setting up the booth, panels, decide all kinds of give-away, etc. Handled PR correspondence, such as company worldwide magazine and other publications. Preparing all the promotional materials, such as leaflet, brochure, catalogue etc. Designing point of sales, etc.  Communicating with Related department of Shanghai Municipal Government, keeping good relationship, and participate in marketing activity. Communicating with advertising agency and TV or radio station.