Crystal Toh Email & Phone Number

Singapore

Singapore

• To forward the company's digital growth and ambition as part of the overall marketing strategy, ensuring synergy and alignment• Conceptualise leads performance marketing strategy and manage execution SOPs end-to-end• Plan and execute Digital campaigns, including but not restricted to Search (Google / Baidu / Bing / Yahoo), Display/Programmatic, Google listings/ pins and Social Media advertising campaigns (YouTube / Meta / TikTok / Wechat / Xiaohongshu / Douyin etc)• Measure and report performance of campaigns, and assess against goals across the conversion funnel from impressions to sales.• Present campaign results to stakeholders• Plan, execute, and measure A/B tests and conversion tests• Collaborate with internal teams to study and constantly optimise users' digital journey and experience• Demonstrate leadership and guidance to partners and stakeholders on digital marketing• Share knowledge and train/ educate team members on digital channels and strategy• Evaluate end-to-end customer experience across multiple channels and customer touch points• Collaborate with internal team members, agencies and other vendor partners

Singapore

[Hybrid Performance Marketer]• Develop and execute data-driven and impactful digital marketing campaigns, that drive revenue growth, lead generation and brand awareness• Understanding of a full marketing funnel to review campaign effectiveness across omnichannel.• Collaborate with regional product marketing, regional digital marketing, marketing communications, sales and various functional teams to execute and measure digital campaigns that deliver awareness, engagement and pipeline.• Measure and report performance to track campaign results and uncover relevant insights, content gaps, and opportunities for purposeful online dialog within targeted segments.• Accountable for all digital marketing related projects and operational tasks from idealization, creative visual design, content development, launch to maintenance and continuous improvement• Liaise with and manage customer relationships, day-to-day digital production, as well as campaign schedules, aligning with a planned calendar.• Analyze customer needs and addressing their feedback to improve future digital campaign development, asset regionalization and deployment• Stay up to date with digital marketing trends and best practices.

Singapore

[Hybrid Performance Marketer]• Develop and execute data-driven and impactful digital marketing campaigns, that drive revenue growth, lead generation and brand awareness• Accountable for all digital marketing related projects and operational tasks from idealization, creative visual design, content development, launch to maintenance and continuous improvement• Liaise with and manage customer relationships, day-to-day digital production, as well as campaign schedules, aligning with a planned calendar.

Singapore

Scope of Work:• Budget control• Creates detailed reports and develop marketing strategies• Tracks sales and feedback and adjusts marketing strategies as necessary• Recommends specific marketing approaches and spending budgets to achieve goals• Establishes marketing tracking methods to help each client evaluate performance over time• Assists marketing managers in coming up with focused positionings and marketing tools

Singapore

• Trained in search engine marketing and search engine optimisation• Professionally equipped with social media marketing and platform skills

Bachelor'S Degree, Business Administration And Management, General

Activities and Societies:SMU Volleyball Club: Honorary Finance Secretary • Prepared and projected the annual budget for the club •.

Diploma, Marketing

Achievements & Awards: • Honorary Dean's list in the academic year 2015 and 2016