Crystal Toh Email & Phone Number

Singapore

• To forward the company's digital growth and ambition as part of the overall marketing strategy, ensuring synergy and alignment
• Conceptualise leads performance marketing strategy and manage execution SOPs end-to-end
• Plan and execute Digital campaigns, including but not restricted to Search (Google / Baidu / Bing / Yahoo), Display/Programmatic, Google listings/ pins and Social Media advertising campaigns (YouTube / Meta / TikTok /.
• Measure and report performance of campaigns, and assess against goals across the conversion funnel from impressions to sales.
• Present campaign results to stakeholders
• Plan, execute, and measure A/B tests and conversion tests

Singapore

• [Hybrid Performance Marketer]
• Develop and execute data-driven and impactful digital marketing campaigns, that drive revenue growth, lead generation and brand awareness
• Understanding of a full marketing funnel to review campaign effectiveness across omnichannel.
• Collaborate with regional product marketing, regional digital marketing, marketing communications, sales and various functional teams to execute and measure digital campaigns that deliver awareness, engagement and.
• Measure and report performance to track campaign results and uncover relevant insights, content gaps, and opportunities for purposeful online dialog within targeted segments.
• Accountable for all digital marketing related projects and operational tasks from idealization, creative visual design, content development, launch to maintenance and continuous improvement

Singapore

• [Hybrid Performance Marketer]
• Develop and execute data-driven and impactful digital marketing campaigns, that drive revenue growth, lead generation and brand awareness
• Accountable for all digital marketing related projects and operational tasks from idealization, creative visual design, content development, launch to maintenance and continuous improvement
• Liaise with and manage customer relationships, day-to-day digital production, as well as campaign schedules, aligning with a planned calendar.

Singapore

• Scope of Work:
• Budget control
• Creates detailed reports and develop marketing strategies
• Tracks sales and feedback and adjusts marketing strategies as necessary
• Recommends specific marketing approaches and spending budgets to achieve goals
• Establishes marketing tracking methods to help each client evaluate performance over time

Singapore

• Trained in search engine marketing and search engine optimisation
• Professionally equipped with social media marketing and platform skills

Bachelor'S Degree, Business Administration And Management, General

Activities and Societies:SMU Volleyball Club: Honorary Finance Secretary • Prepared and projected the annual budget for the club •.

Diploma, Marketing

Achievements & Awards: • Honorary Dean's list in the academic year 2015 and 2016