Crystal (Blahnik) Holmes is a solutions-oriented Technical Marketing/E-commerce Product Manager helping to set the strategy and vision for web and E-commerce at Hamilton Company. She thrives in a fast-paced creative environment, liaising with Stakeholders and Development teams to plan, schedule and deliver features and enhancements, as well as collaborate with Analytics to define and measure outcomes of work and monitor site performance against KPIs.Crystal earned her bachelor’s degree from Ferris State University in Big Rapids, Michigan and a certificate in Project Management Essentials from the University of Nevada, Reno. She is the past president of the Ferris State American Advertising Federation (AAF) and special events chair of the AAF Reno.Outside of work, Crystal enjoys her family, mindlessly entertaining comedies, and staying active while being outdoors.