Processing & Network Products - focused on GTM strategy

Team: Visa Direct (Ecosystem Readiness & Analytics)• Collaborated with the Head of North America Visa Direct to develop an internal data analytic tool to help break down user usage insights across all Visa Direct merchants (use case levels: P2P, EWS, Share Economy, etc)• Drove product positioning with user stories, benchmarking analyses, and stakeholder communications • Designed and launched a detailed Issuer Optimization Scorecard: gathered requirements, analyzed issuer-level Visa Direct data, defined performance metrics, developed mockups, and worked with data scientists and development team to publish dashboards to help drive Visa Direct portfolio growth discussionsTeam: Innovation & Design • Supported two client-facing projects: UCLA Wescom Affinity Card and Truist Small Business Academy; heavily involved in client interview, persona building, MVP prototype design and leadership council share-outs • Compiled and documented key functionalities, processes, and intakes of a major Visa piloting platform for validating product ideas for internal and external clients and partners• Drove product positioning strategy for Transaction Subscription Service and initiated processes for NBIA and PIATeam: Platform Products (Commercialization)• Drove the completion of the Visa Token Service asset refresh through the review process with commercialization, product owners and legal.• Partnered with global stakeholders to help stand up a Visa Data Center in Turkey and ensured smooth data migration processTeam: Seller Solution (Bill Pay)• Conducted in depth market research to facilitate product discovery and inform bill payment strategy cross-functionally • Defined early product concepts for utility bill pay method (UX prototypes & technical work flows); successfully filed for patents and contributed to Visa’s IP portfolio (rewarded with a Visa Inventor Recognition Award)

• Derived customer insights to develop product strategy with detailed requirements and prototypes• Worked with the engineering team on core specifications and product functionality, co-designed a core product feature that generated 15% increase in new user signups• Created scalable solutions that can be leveraged by the wider teams • Led UAT testing efforts in support of sales and marketing operations team

• Co-managed the end-to-end execution of 50+ real estate entitlement projects (valued over $2B)• Compiled financial reports (proforma) to present to real estate developers and joint venture partners • Facilitated design process with architects, underwriters and city planners from initial planning stage to construction completion• Ensured compliance by City of Los Angeles, financing sustainability, and design standards

• Managed ongoing 20+ real estate development projects • Structured and closed complex mixed-used development deal ($18M)• Assisted developers and lenders to oversee due diligence processes• Managed legal contracts, negotiations, and all aspects of sales to finalize transactions

• Executed 150+ marketing deliverables for more than 22 local agencies in China• Conducted consumer research on various social media platforms to improve product visibility• Created marketing OMs, research criteria including tenant profiles, current and historical sub-market analyses, and sales and lease comparable • Led global communication and partnership with cross-functional teams located in London, Shanghai, Beijing, Melbournes, etc.

• Prepared correspondence, excel spreadsheets (i.e., miscellaneous reports for client budget worksheets, income projections and gifting schedules)• Assisted with presentations, mass emailings and marketing materials