Crystal Harvey Email and Phone Number

Marketing campaign lead for key product migrations, moving customers from legacy broadband products to the modern broadband products. Leading cross-functional teams to design and execute iterative base and lifecycle communicationsWeaving through complex processes, CRM data and listening to customer feedback to create the best customer experienceManaging the development and evolution of campaign activity, driving customer experience and commercial outcomesEngage with business partners and agencies to deliver successful campaigns and achieve best in class customer experiencesKey Achievements: Developed and executed base campaign activity, successfully moving ~5000 customer in the first four months, equating to $2.8m cost saving p.a.Embracing agile and supporting the squad by stepping outside of BAU to optimise customer and agent experienceNamed Best of Base in November 2019, nominated and voted by peers for: continuous determination to go above and beyond, putting customers first and always having a smile on my face.

Leading a cross-functional agile squad to develop and deploy multi-channel customer base campaigns (B2C) including; eDM, DM, webpages, creative assets and internal deployment.

Go-to-Market Specialist: leading cross-functional teams of internal and external stakeholders to launch refreshed and new propositions to market with ATL and BTL marketing including; customer communications and sales channel enablement. Manage the creation process of ATL and BTL customer and sales enablement collateral with creative agencies, senior executive and legal stakeholders.Manage and develop digital assets for vodafone.co.nz/business webpages, sales enablement, branding, customer communications, customer base activity, sales training, internal channel deployment.

As part of the Graduate programme at Vodafone I had the opportunity to explore the company and work across three different team: Customer Operations - Touchpoint NPS analyst Analysing raw NPS data, including verbatim and reporting the key themes to the Leadership team. Business Marketing - Event ManagementOrganising and managing key events for corporate clients and the Business sales team, enabling the opportunity to network and providing a surprise and delight for valued Corporate clients. Corporate Marketing (within the wider Business Marketing team) - GTM Specialist Supporting the GTM Specialist with Corporate sales enablement, internal deployment, creating and launching marketing assets.