As a Mid-Level SEO Specialist at DNM, I:- Manage a portfolio of 12-15 clients across lead generation, local SEO, and e-commerce sectors- Enhance clients' organic search visibility, driving measurable digital marketing success- Develop and present tailored 6-month SEO strategies based on client objectives and industry trends- Perform in-depth SEO audits to identify issues and implement corrective actions for site optimisation- Collaborate with the link-building team and external vendors- Monitor SEO performance, analyse key metrics, create reports, and adjust strategies to achieve desired results- Lead keyword research, content optimisation, and competitive analysis to improve rankings- Contribute to staff training, mentoring, and the continuous development of SEO knowledge across the business- Liaise with internal marketing, content, and web development teams to ensure SEO integration in broader digital strategies - Facilitate SEO migrations to ensure minimal disruption and maintain search rankings during site changes- Stay current on the latest SEO trends, algorithm updates, and best practices to proactively implement new techniques- Communicate complex SEO concepts and performance results to clients and stakeholders in clear, understandable terms- Experience using SEO tools such as Ahrefs, Screaming Frog, Semrush, Google Analytics, etc

Founder, written content creator, online marketer, business strategist, travel photographer, video producer and editor at Castaway with Crystal. Research, write, and produce digital media and written content on sought-out topics in the travel industry. Engage in social media marketing and SEO marketing including keyword research and implementation. DSLR and professional drone camera operation. Partnerships include Tourism NT, EA Games Australia, Max Adventure, Tourism NZ, Travellers Autobarn, Spaceships Rentals, VIP Backpackers and several independent companies.

Freelance/contract SEO specialist. Working with digital agencies and clients, I:- Work closely with clients across various industries, assessing their search engine visibility- Conduct client SEO audits including onsite technical SEO and offsite SEO, and explain SEO in layman's terms- Plan and execute SEO campaigns including keyword research, competitor analysis, outreach, link building, and content marketing- Conduct topic research and develop content strategies to work with copywriters in order to produce blogs and website content that encourage engagement and conversion- Edit and optimise existing content for SEM- Own the SEO strategic vision for clients- Track and analyse SEO results- Consistently adhere to SEO best practices

Community management support for Arnott's social media- Daily sweeps for Arnott's Instagram, Facebook and Tik Tok- Replying to social media comments- Drumming up engagement and positive user experience Reposting UGC on Instagram Stories- Monitoring & reporting- Identifying opportunities to create influencer relationships

Independently executed SEO strategies and campaigns for a number of clients in e-commerce and service-based businesses, including:- Keyword research and optimisation- Technical and on-page SEO audits- Analysing SEO results and creating reports- Copywriting and content optimisation- Competitor analysis- Writing title tags and meta descriptions- Content marketing strategy and topic research

Freelance content producer, DOP, camera operator, photographer, and non-linear video editing. Multi-skilled on set and in production to ensure a smooth shoot that reflects the clients’ visual needs.DSLR and professional drone camera operation. Previous partnerships include Tourism NT, EA Games Australia, Max Adventure, Tourism NZ, Travellers Autobarn, Spaceships Rentals, VIP Backpackers and several independent companies.

Conduct guided tours of select wineries, distilleries, and breweries in Sydney and the Hunter Valley. Highlight the wine-making process, location specifics, and local history. Engage with and attend to guests, and answer any questions to the highest quality throughout the tour. Improvise and adapt the tour itinerary activities and venues while ensuring guests receive a consistent exceptional experience.

Contract corporate video director and camera operator at cloud-based online video production company, 90 Seconds. Multi-skilled on set and in production, covering roles of producer, director, camera operator and editor to ensure a smooth shoot that reflects the clients’ visual needs.

Edit and publish video from a range of sources across a range of platforms under the direction of editorial and commercial stakeholders. Produce content for News, Sport, Entertainment and Lifestyle sectors. Formats range from interviews and panel discussions to studio and field based live streams. Lighting, switching, graphics, editing and publishing across multiple platforms.

Video editor, cameraperson and media assistant in the Media Team at AV1. Specialising in filming large scale corporate events with clients such as the Commonwealth Bank and PwC. Post- Production of videos made for and during the events that must align with event specifics. Advanced Premiere Pro and basic After Effects skills.

Monitor port use, scheduled recordings and the ingest of incoming fibre, satellite and tapes. Dubbing between various tape formats and standards. QC of acquired media and TX masters for programming. Edit World Watch News using Final Cut Pro to tight on-air time constraints.

Training in a variety of aspects of Television production from Outside Broadcast to Studio Productions.

Using complex Morpheus Automation Systems alongside Content Share 2 I competently ensured channels ABC and WIN TV play out according to automated schedules. I was responsible for presentation standards, coordinating live events such as the cricket and AFL and locating lost files within CS2’s complex server-based systems. Further, I am skilled in vision switching and live programming. During my time there, I was entrusted with the responsibility of putting together user procedure manuals for each channel represented. To complete this I had to know each channel inside and out and work alongside my seniors and workmates to come up with easy to understand documents.

Presenter of Road Safety talks at the “Stop the 4 O’Clock Knock!” campaigns. These seminars are presented to a range of audiences in an attempt to change young impres- sionable drivers habits. Additionally I assisted Frank Bottomley; Executive Director of Safe As Inc., in set-up and pack-up of seminars and client liaison.

Assistant Event Manager. Responsible for customer and client liaison and promotional representation. This job required me to work unsupervised while carrying out a variety of tasks with a strict deadline.