• Develop print-ready, in-store POP signage, merchandising directives, and sell sheets for retail giant Ariat International, ensuring brand consistency and impactful visual communication.• Conceptualize and execute print and digital ad campaigns for diverse agency clients such as Arcade Belts, Harley-Davidson, Ariat, Marin County Bicycle Coalition (MCBC), and Mid Market Community Benefit District, driving brand awareness and engagement.• Play a pivotal role in the creation of… Show more • Develop print-ready, in-store POP signage, merchandising directives, and sell sheets for retail giant Ariat International, ensuring brand consistency and impactful visual communication.• Conceptualize and execute print and digital ad campaigns for diverse agency clients such as Arcade Belts, Harley-Davidson, Ariat, Marin County Bicycle Coalition (MCBC), and Mid Market Community Benefit District, driving brand awareness and engagement.• Play a pivotal role in the creation of comprehensive brand guidelines, facilitating clear and cohesive brand representation across various channels and touchpoints.• Collaborate closely with cross-functional teams and clients to understand project requirements, deliver creative solutions, and exceed client expectations.• Leverage expertise in design software including Adobe Photoshop, Illustrator, and InDesign to produce high-quality designs that effectively communicate client messaging and objectives. Show less

• Craft original CG and hand-illustrated artworks, elevating brand identities and enhancing visual storytelling for clients such as RH, Obscura Digital, Old Navy, Happee Belly, All Good Living, Salon Thirty Eight, and Grassroots Crossfit.• Conceptualize and execute comprehensive brand identity packages, including logos, color palettes, and typography, to establish strong and memorable brand identities.• Design impactful packaging solutions that capture consumer attention and… Show more • Craft original CG and hand-illustrated artworks, elevating brand identities and enhancing visual storytelling for clients such as RH, Obscura Digital, Old Navy, Happee Belly, All Good Living, Salon Thirty Eight, and Grassroots Crossfit.• Conceptualize and execute comprehensive brand identity packages, including logos, color palettes, and typography, to establish strong and memorable brand identities.• Design impactful packaging solutions that capture consumer attention and communicate brand values, contributing to increased product visibility and sales.• Produce engaging print and digital media collateral, including brochures, flyers, social media graphics, and website assets, to support marketing initiatives and enhance brand presence.• Collaborate closely with clients to understand their unique needs and vision, ensuring the delivery of customized design solutions that exceed expectations.• Leverage expertise in design software and techniques to create visually stunning and effective designs that resonate with target audiences and achieve desired results. Show less

• Led packaging design efforts for renowned brands under RH, including RHModern, RHBaby&Child, and RHTeen, ensuring consistent and visually appealing packaging solutions across all product categories.• Produced artwork for various collateral such as hang tags, insert cards, swatch cards, and labels, maintaining brand integrity and accuracy throughout the production process.• Utilized advanced algorithms to streamline the creation of in-store signage, optimizing efficiency and… Show more • Led packaging design efforts for renowned brands under RH, including RHModern, RHBaby&Child, and RHTeen, ensuring consistent and visually appealing packaging solutions across all product categories.• Produced artwork for various collateral such as hang tags, insert cards, swatch cards, and labels, maintaining brand integrity and accuracy throughout the production process.• Utilized advanced algorithms to streamline the creation of in-store signage, optimizing efficiency and accuracy in print production.• Fostered strong relationships with cross-functional partners and vendors, facilitating smooth collaboration and ensuring seamless execution of design projects.• Played a key role in maintaining high standards of quality and consistency in packaging and production design, contributing to the overall brand image and customer satisfaction. Show less

• Conceptualized and designed a captivating semi-permanent collection of seasonal scenes for nightly projection onto the facade of the iconic San Francisco Conservatory of Flowers in Golden Gate Park.•Created visually stunning and immersive visual experiences that delighted audiences and enhanced the ambiance of one of San Francisco's most cherished landmarks.• Utilized advanced design techniques and technologies to ensure seamless integration of the projections with the… Show more • Conceptualized and designed a captivating semi-permanent collection of seasonal scenes for nightly projection onto the facade of the iconic San Francisco Conservatory of Flowers in Golden Gate Park.•Created visually stunning and immersive visual experiences that delighted audiences and enhanced the ambiance of one of San Francisco's most cherished landmarks.• Utilized advanced design techniques and technologies to ensure seamless integration of the projections with the architectural features of the Conservatory, maximizing impact and engagement.•Played a pivotal role in enhancing the cultural and artistic landscape of San Francisco through innovative and visually striking design solutions. Show less

• Illustrated the faces of pioneering female scientists, seamlessly integrating them into the existing art painted on the ceiling of the Grand Central Terminal.• Collaborated with Obscura Digital, GE, and BBDO to unveil "Unseen Stars", a groundbreaking project celebrating the contributions of women in science, displayed on the iconic ceiling of NYC's Grand Central Terminal.• Contributed to a significant and timely message of gender equality and recognition of women's… Show more • Illustrated the faces of pioneering female scientists, seamlessly integrating them into the existing art painted on the ceiling of the Grand Central Terminal.• Collaborated with Obscura Digital, GE, and BBDO to unveil "Unseen Stars", a groundbreaking project celebrating the contributions of women in science, displayed on the iconic ceiling of NYC's Grand Central Terminal.• Contributed to a significant and timely message of gender equality and recognition of women's achievements in STEM fields, reaching a broad audience through a prominent public platform.• Played a key role in highlighting the importance of diversity and representation in science, sparking conversations and promoting inclusivity in historically male-dominated fields. Show less

• Researched and conceptualized design concepts for graphic tops catering to diverse consumer segments, aligning with Levi Strauss & Co.'s brand identity and market trends.• Produced brand-relevant and on-trend artwork, utilizing desired screen print techniques to ensure visual impact and appeal.• Managed the end-to-end process of freelance resources, from generating briefs to obtaining legal clearance for all artwork, ensuring compliance with brand guidelines and… Show more • Researched and conceptualized design concepts for graphic tops catering to diverse consumer segments, aligning with Levi Strauss & Co.'s brand identity and market trends.• Produced brand-relevant and on-trend artwork, utilizing desired screen print techniques to ensure visual impact and appeal.• Managed the end-to-end process of freelance resources, from generating briefs to obtaining legal clearance for all artwork, ensuring compliance with brand guidelines and regulations.• Prepared artwork for mass production, meticulously overseeing sizing, color separations, and schematics to guarantee accuracy and consistency.• Cultivated strong partnerships with merchandising and product development teams, fostering collaboration and alignment to drive successful product launches.• Designed seasonal, core, and premium labels, buttons, and sundries, contributing to the overall brand aesthetic and product differentiation.• Created stylized presentation boards and lookbooks for licensees and affiliates, showcasing product offerings and enhancing brand visibility in the market. Show less

• Designed sleepwear and loungewear collections for renowned licensed partners and private label brands such as Lucky Brand, Hurley, Joe Boxer, and Pacsun, ensuring adherence to brand guidelines and style standards.• Created seasonal, on-trend artwork that resonated with target consumers, contributing to the success of product lines and driving sales growth.• Fostered collaborative relationships with licensees and brands by traveling domestically to align on seasonal goals and… Show more • Designed sleepwear and loungewear collections for renowned licensed partners and private label brands such as Lucky Brand, Hurley, Joe Boxer, and Pacsun, ensuring adherence to brand guidelines and style standards.• Created seasonal, on-trend artwork that resonated with target consumers, contributing to the success of product lines and driving sales growth.• Fostered collaborative relationships with licensees and brands by traveling domestically to align on seasonal goals and present consumer-relevant product opportunities, enhancing brand alignment and market competitiveness.•Utilized a diverse range of screen print techniques, including continuous yardage printing, engineered printing, spot, and simulated process printing, to achieve desired visual effects and product quality.•Demonstrated expertise in working with various ink types such as plastisol, water base, dye sublimation, reactive dye, discharge, and specialty inks, ensuring optimal results and durability across different fabric types and printing methods. Show less

• Successfully led the graphics team at Levi Strauss & Co., achieving record sell-throughs while effectively adapting to organizational shifts and changes.• Conducted thorough research and presented creative graphic concepts for tops targeting diverse consumer segments, contributing to the development of compelling and on-trend designs.• Created inspiring presentation boards that effectively conveyed the team's vision for seasonal platforms, facilitating alignment and buy-in… Show more • Successfully led the graphics team at Levi Strauss & Co., achieving record sell-throughs while effectively adapting to organizational shifts and changes.• Conducted thorough research and presented creative graphic concepts for tops targeting diverse consumer segments, contributing to the development of compelling and on-trend designs.• Created inspiring presentation boards that effectively conveyed the team's vision for seasonal platforms, facilitating alignment and buy-in from stakeholders.• Developed seasonal presentation booklets for licensees and affiliates, showcasing product offerings and enhancing brand visibility in the market.• Designed a wide range of graphics including seasonal, core, and premium t-shirt graphics, labels, buttons, and sundries, contributing to the overall brand aesthetic and product differentiation.• Prepared artwork with meticulous attention to detail, ensuring accurate sizing, color separations, and schematics for production, resulting in high-quality and consistent output.• Fostered collaborative partnerships with merchandising and product development teams, facilitating communication and alignment to drive successful product launches.• Traveled internationally to oversee production processes and gather seasonal fashion inspiration, enhancing product quality and staying abreast of industry trends. Show less

• Provided imaging and automation services for Levi's/Dockers design, merchandising, and marketing departments at Colorhythm LLC, contributing to the creation of sales tool publications and digital imaging for Levi.com and Dockers.com.• Demonstrated expertise in scanning, draping, colorizing, color management, and workflow scripting, ensuring the delivery of high-quality and visually appealing digital assets.• Successfully executed deadline-intensive design and production tasks,… Show more • Provided imaging and automation services for Levi's/Dockers design, merchandising, and marketing departments at Colorhythm LLC, contributing to the creation of sales tool publications and digital imaging for Levi.com and Dockers.com.• Demonstrated expertise in scanning, draping, colorizing, color management, and workflow scripting, ensuring the delivery of high-quality and visually appealing digital assets.• Successfully executed deadline-intensive design and production tasks, utilizing advanced workflow automation techniques to streamline processes and meet project timelines.• Collaborated closely with design teams across all consumer segments to produce price-book catalogs, facilitating effective communication and alignment on project objectives.• Implemented color management solutions for printers used by Levi's design teams, utilizing custom ICC profiles to maintain consistency and accuracy in print output.• Organized and maintained a large image archive, enabling easy access to digital assets and facilitating efficient workflow management.•Draped original photos for web-based media on Levi.com and Dockers.com, enhancing the visual appeal and user experience of online platforms. Show less