Crystal Feldman Email & Phone Number

El Cerrito, CA, US

Alameda, California, United States

San Francisco, California, United States

• Develop print-ready, in-store POP signage, merchandising directives, and sell sheets for retail giant Ariat International, ensuring brand consistency and impactful visual communication.
• Conceptualize and execute print and digital ad campaigns for diverse agency clients such as Arcade Belts, Harley-Davidson, Ariat, Marin County Bicycle Coalition (MCBC), and Mid Market Community Benefit District.
• Play a pivotal role in the creation of… Show more
• Play a pivotal role in the creation of comprehensive brand guidelines, facilitating clear and cohesive brand representation across various channels and touchpoints.
• Collaborate closely with cross-functional teams and clients to understand project requirements, deliver creative solutions, and exceed client expectations.
• Leverage expertise in design software including Adobe Photoshop, Illustrator, and InDesign to produce high-quality designs that effectively communicate client messaging and objectives. Show less

San Francisco Bay Area

• Craft original CG and hand-illustrated artworks, elevating brand identities and enhancing visual storytelling for clients such as RH, Obscura Digital, Old Navy, Happee Belly, All Good Living, Salon Thirty Eight, and.
• Conceptualize and execute comprehensive brand identity packages, including logos, color palettes, and typography, to establish strong and memorable brand identities.
• Design impactful packaging solutions that capture consumer attention and… Show more
• Design impactful packaging solutions that capture consumer attention and communicate brand values, contributing to increased product visibility and sales.
• Produce engaging print and digital media collateral, including brochures, flyers, social media graphics, and website assets, to support marketing initiatives and enhance brand presence.
• Collaborate closely with clients to understand their unique needs and vision, ensuring the delivery of customized design solutions that exceed expectations.

Corte Madera, California

• Led packaging design efforts for renowned brands under RH, including RHModern, RHBaby&Child, and RHTeen, ensuring consistent and visually appealing packaging solutions across all product categories.
• Produced artwork for various collateral such as hang tags, insert cards, swatch cards, and labels, maintaining brand integrity and accuracy throughout the production process.
• Utilized advanced algorithms to streamline the creation of in-store signage, optimizing efficiency and… Show more
• Utilized advanced algorithms to streamline the creation of in-store signage, optimizing efficiency and accuracy in print production.
• Fostered strong relationships with cross-functional partners and vendors, facilitating smooth collaboration and ensuring seamless execution of design projects.
• Played a key role in maintaining high standards of quality and consistency in packaging and production design, contributing to the overall brand image and customer satisfaction. Show less

San Francisco, California, United States

• Conceptualized and designed a captivating semi-permanent collection of seasonal scenes for nightly projection onto the facade of the iconic San Francisco Conservatory of Flowers in Golden Gate Park.
• Created visually stunning and immersive visual experiences that delighted audiences and enhanced the ambiance of one of San Francisco's most cherished landmarks.
• Utilized advanced design techniques and technologies to ensure seamless integration of the projections with the… Show more
• Utilized advanced design techniques and technologies to ensure seamless integration of the projections with the architectural features of the Conservatory, maximizing impact and engagement.
• Played a pivotal role in enhancing the cultural and artistic landscape of San Francisco through innovative and visually striking design solutions. Show less

San Francisco

• Illustrated the faces of pioneering female scientists, seamlessly integrating them into the existing art painted on the ceiling of the Grand Central Terminal.
• Collaborated with Obscura Digital, GE, and BBDO to unveil "Unseen Stars", a groundbreaking project celebrating the contributions of women in science, displayed on the iconic ceiling of NYC's Grand Central Terminal.
• Contributed to a significant and timely message of gender equality and recognition of women's… Show more
• Contributed to a significant and timely message of gender equality and recognition of women's achievements in STEM fields, reaching a broad audience through a prominent public platform.
• Played a key role in highlighting the importance of diversity and representation in science, sparking conversations and promoting inclusivity in historically male-dominated fields. Show less

1155 Battery St. San Francisco, CA

• Researched and conceptualized design concepts for graphic tops catering to diverse consumer segments, aligning with Levi Strauss & Co.'s brand identity and market trends.
• Produced brand-relevant and on-trend artwork, utilizing desired screen print techniques to ensure visual impact and appeal.
• Managed the end-to-end process of freelance resources, from generating briefs to obtaining legal clearance for all artwork, ensuring compliance with brand guidelines and… Show more
• Managed the end-to-end process of freelance resources, from generating briefs to obtaining legal clearance for all artwork, ensuring compliance with brand guidelines and regulations.
• Prepared artwork for mass production, meticulously overseeing sizing, color separations, and schematics to guarantee accuracy and consistency.
• Cultivated strong partnerships with merchandising and product development teams, fostering collaboration and alignment to drive successful product launches.

San Francisco, CA

• Designed sleepwear and loungewear collections for renowned licensed partners and private label brands such as Lucky Brand, Hurley, Joe Boxer, and Pacsun, ensuring adherence to brand guidelines and style standards.
• Created seasonal, on-trend artwork that resonated with target consumers, contributing to the success of product lines and driving sales growth.
• Fostered collaborative relationships with licensees and brands by traveling domestically to align on seasonal goals and… Show more
• Fostered collaborative relationships with licensees and brands by traveling domestically to align on seasonal goals and present consumer-relevant product opportunities, enhancing brand alignment and market.
• Utilized a diverse range of screen print techniques, including continuous yardage printing, engineered printing, spot, and simulated process printing, to achieve desired visual effects and product quality.
• Demonstrated expertise in working with various ink types such as plastisol, water base, dye sublimation, reactive dye, discharge, and specialty inks, ensuring optimal results and durability across different fabric.

1155 Battery Street - San Francisco, CA

• Successfully led the graphics team at Levi Strauss & Co., achieving record sell-throughs while effectively adapting to organizational shifts and changes.
• Conducted thorough research and presented creative graphic concepts for tops targeting diverse consumer segments, contributing to the development of compelling and on-trend designs.
• Created inspiring presentation boards that effectively conveyed the team's vision for seasonal platforms, facilitating alignment and buy-in… Show more
• Created inspiring presentation boards that effectively conveyed the team's vision for seasonal platforms, facilitating alignment and buy-in from stakeholders.
• Developed seasonal presentation booklets for licensees and affiliates, showcasing product offerings and enhancing brand visibility in the market.
• Designed a wide range of graphics including seasonal, core, and premium t-shirt graphics, labels, buttons, and sundries, contributing to the overall brand aesthetic and product differentiation.

1155 Battery Street - San Francisco, CA

• Provided imaging and automation services for Levi's/Dockers design, merchandising, and marketing departments at Colorhythm LLC, contributing to the creation of sales tool publications and digital imaging for Levi.com.
• Demonstrated expertise in scanning, draping, colorizing, color management, and workflow scripting, ensuring the delivery of high-quality and visually appealing digital assets.
• Successfully executed deadline-intensive design and production tasks,… Show more
• Successfully executed deadline-intensive design and production tasks, utilizing advanced workflow automation techniques to streamline processes and meet project timelines.
• Collaborated closely with design teams across all consumer segments to produce price-book catalogs, facilitating effective communication and alignment on project objectives.
• Implemented color management solutions for printers used by Levi's design teams, utilizing custom ICC profiles to maintain consistency and accuracy in print output.

Bachelor Of Science - Bs, Graphic Design

Visual Arts Bachelor of Science, Graphic Design Concentration

Associate Of Arts And Sciences - Aas, Photography & Psychology

Studied the techniques and principles of photography, black and white film processing, and printmaking with a concentration on the more.

Graphic Design

Earned advanced skills with Adobe Photoshop, InDesign and Illustrator

Graphic Design

To stay on top of evolving graphic trends or brush up on skills that I haven't used in a while.

Combination Welding

Gained proficiency welding MIG, TIG, and stick to create art sculptures.