Crystal Kam Email & Phone Number

Mississauga, ON, CA

Mississauga, Ontario, Canada

• Main/lead designer on all design projects
• Responsible for designing site UI/UX, mockups, and prototypes
• Project managing web projects from discovery to launch. Participating in client meetings, processing client feedback for development and design through ClickUp and Figma.
• Working closely with developers to QA site, proofing site updates, and providing ongoing support.
• Inputting site content, French translations, product images, editing and optimizing images for site speed
• Developing and refining internal work processes

• Specializing in brand strategy, visual identity, and web design for small businesses.
• Consulting with clients on creative direction, website architecture, and developing solutions to help them achieve their business objectives. Creating and providing clients with customized proposals catered to their.
• Curating visual direction through research and ideation, designing and developing front-end websites through WordPress.
• Developing creative and digital collateral to support client's marketing efforts (presentations, digital ads, social media posts)
• Conducting project management by following up with clients, scheduling meetings, and working alongside with other freelancers and digital marketers to ensure the project meets launch date.
• Providing clients ongoing support post-launch, through creative retainer services or web development.Notable Clients: UN Women, Clarity Recruitment, Asian Community AIDS Services (ACAS), AccuServ Heating, Okur Coffee.

• Creating and customizing AI-generated websites, analyzing and interpreting customer briefs, and tailoring sites based on customer specifications and industry.
• Structuring websites to support customer's business objectives, while delivering a smooth user experience for their customers. Inputting SEO and metadata, and editing photography as necessary.
• Working remotely alongside with project managers, copywriters, and SEO experts to ensure that the project launches on time, and troubleshooting technical issues when needed.

Mississauga, ON.

• Responsible for creative/visual direction all digital related projects including websites, digital ads, social media content, and any interactive assets (gifs and basic video editing). Consulting and advising project.
• Working with clients and project managers to establish goals and objectives for website. Developing web architecture, creating initial design, and building overall front-end build of website. Implementing basic SEO.
• Managing site backup and maintenance for over 15+ websites. Troubleshooting websites as necessary.
• Assisted senior designers in developing print collateral (brochures, posters, POP). Setup print files for print production, proofed final files before sending them for printing.
• Mentoring junior designers on processes, workflow, and onboarding.
• Won 3rd Place for Best Non-Profit Website at Summit Creative Awards in 2018. Notable Clients: Whirlpool Canada (Whirlpool, Maytag, KitchenAid, JennAir), Canada Beef, Eden Food for Change, and Lazeez Shawarma

Toronto, ON.

• Planned and executed social media strategy for clients, monitored engagement.
• Conceptualized content including designing custom infographics, copywriting, and blog posts.

Toronto, ON.

Emerge Magazine is an award-winning print and digital publication produced by the graduating Media Studies class at the University of Guelph-Humber. During my time at Emerge, I was a part of the Digital Media team. We created and developed a customized WordPress theme for the site, designed custom layouts for each article, as well as producing creative.

Certificate In User Experience Design

Certificate, Graphic Design For Print And Web

Bachelor Of Applied Arts, Media Studies & Diploma In Digital Communications, Honours