Crystal Kaminski Email & Phone Number

Guelph, Ontario, Canada

Manager of Business Services in the Engineering and Transportation Services department.

Guelph, Ontario, Canada

Project Specialist in the Parking Office hired to organize a grand opening celebration of a new parkade in downtown Guelph.

Kitchener, Canada Area

Joined CBRE Limited in 2017 in a Marketing Lead role. The Team focused exclusively on Investment Property and Development Land transactions within Southwestern Ontario. Within the team, I was responsible for transaction management, business development initiatives, client relations, and marketing execution.

Guelph, Ontario, Canada

• Developed new marketing programs to encourage ridership and increase revenue.• Managed Guelph Transit website content and digital media accounts while ensuring AODA compliance.• Prepared and implemented an annual strategic marketing plan for Guelph Transit.• Negotiated and managed print requirements for all communications and marketing materials. • Negotiated and managed advertising agreements (bus, shelters, and benches).• Tracked and reported revenue on a consistent basis.• Liaised with other departments to support and develop compatible marketing initiatives/plans.• Used design software (Adobe Photoshop, InDesign) to create marketing and communications.• Coordinated Guelph Transit staff events and represented the organization at special events.

Tourism Services

o Assisted in the development of the annual destination marketing plan that promotes Guelph Wellington as a destination to target markets. o Built unique tourism packages that featured partner organizations to increase visitors to Guelph.o Strategically negotiated marketing and partnership agreements that grew the tourism brand. o Acted as a primary point of contact for partner organizations and media contacts.o Measured monthly KPI’s to grow tourism revenue and ensure continuation and enhancements in services. o Engaged tourism audiences by leveraging social media and tracking website analytics. o Collaborated with designers, printers and tourism business partners to sell, publish, print, and digitize the Guelph and Area Visitors Guide (50,000 print copies distributed annually).

Guelph, On

• Developed a Municipal Councillor Leadership Orientation Program for the 2015 Guelph City Council. • Liased with other City Departments to ensure that all the important things for a new Councillor would need to know were included in the document.

• Built regional tourism packages that sold on a central online reservation system. • Conducted market research to understand changing trends in tourism and understand the region. • Developed digital/print marketing pieces to support tourism package sales. • Used a content management system to build profiles for an online reservation system. • Communicated and built partnerships with over 300 key regional stakeholders. • Collaborated and initiated communications with tourism businesses to build an online Regional Reservation System. • Managed special projects as assigned, including building project charters, researching tourism trends, organizing/teaching training sessions and building key communication pieces.• Organized events with stakeholders (such as presentations with the Ministry of Tourism, Culture and Sport).

Guelph, Ontario

Covered an 11 month maternity leave where I:• Developed and executed tourism marketing strategies that promoted Guelph as a destination to various consumer markets.• Collaborated with designers, printers and partners to coordinate the distribution of a major branded marketing publications• Created, promoted and implemented departmental special projects, tourism products and events to further develop and raise awareness about the City and its programs and services for both external and internal audiences. • Provided assistance to partner organizations including developing marketing pieces, writing/editing news releases, developing packages and providing feedback/recommendations on various projects• Engaged in a variety of media channels to engage Guelph residents and potential visitors.

• Demonstrated strong organizational skills in a client-focused, deadline driven work environment.• Researched, analyzed and provided strategic input to community-based consulting projects across Canada such as the Hamilton International Airport Study. • Designed and conducted telephone, online and in-person stakeholder interviews and focus groups.• Researched and analyzed economic/tourism/culture data, trends and best practices to provide recommendations and subsequent actions for communities and organizations to undertake. • Worked as part of a team to develop plans and strategies for communities to undertake.• Liaised with local industry and community leaders/organizations to stay informed of economic and tourism trends.

•Initiated and maintained strategic alliances with key regional and provincial stakeholders across public, private and not-for-profit sectors.•Organized and managed a non-profit Board of Directors made up of regional councillors, industry representatives and regional chambers of commerce. •Analyzed alliance priorities and provide leadership and direction towards building a yearly operational plan. •Identified, secured, managed and conducted reporting for multiple funding initiatives progressing priorities.•Coordinated and managed projects to ensure they were meeting Board and funding requirements.•Researched trends in economic development and applied it towards current/future Board initiatives. •Managed projects throughout the region with an annual budget of $500,000 plus. • Engaged with key stakeholders.•Organized monthly board meetings and develop, present and speak to agenda items. •Supported and promoted REDI by developing marketing tools (i.e Ambassador Program), promotional items and organizing networking events (such as a major conference called "Building Northern Economies and Relationships").

Bachelor Of Tourism Studies, Tourism Planning And Development

Tourism Planning and Development (Honours)

Introduction To Adobe Indesign

Activities and Societies: Introduction to InDesign

Certificate In Project Management, Project Management

- Mastered the essentials of project management. - Discovered and mastered the critical concepts needed to plan, implement, control.

Ec.D, Economic Development

Tourism Planning And Development (Honours)

This program explicitly integrates principles of sustainability (environmental, social, economic and political) in tourism management.

Oac Diploma, Highschool