Crystal Mares
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Crystal Mares Email & Phone Number

UX Writer and Digital Content Manager at USAA
Location: San Antonio, Texas, United States 7 work roles 3 schools
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Current company
Role
UX Writer and Digital Content Manager
Location
San Antonio, Texas, United States
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Who is Crystal Mares? Overview

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Crystal Mares is listed as UX Writer and Digital Content Manager at USAA, a with 39829 employees, based in San Antonio, Texas, United States. AeroLeads shows a matched LinkedIn profile for Crystal Mares.

Crystal Mares previously worked as UX Writer/ Digital Content Manager at Usaa and UX Writer at Usaa. Crystal Mares holds Master Of Arts - Ma, English from Texas A&M University-San Antonio.

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USAA

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Profile bio

About Crystal Mares

Highly motivated and detail-oriented bilingual (English, Spanish) professional with a passion for UX writing and a commitment to creating exceptional user experiences. Armed with a UX writing certification and a solid foundation in design principles, call to action statements, and voice and tone consistency, I possess the skills necessary to craft engaging and user-centric content. With a strong ability to collaborate effectively across teams and a dedication to continuous learning and growth, I am eager to contribute my expertise to enhance digital products and drive impactful results.Key Accomplishments • I created and implemented copy, job aids, and training videos to facilitate cross-functional team meetings with 20+ participants, increasing engagement from 71% to 93%. • I analyzed data and reframed plans to address user-centered problems, increasing achievement of 89 users from 67% to 79%• I conducted user research to develop meaningful project content, and increased project engagement from 53% to 94%• I communicated CAST School’s mission, story, and brand values to help recruit new professional facilitatorsMore About Me:My background in English, education, and technology. I enjoy helping people. I love traveling and learning about different cultures.

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USAA
Usaa
UX Writer and Digital Content Manager
San Antonio, TX, US
Website
Employees
39829
AeroLeads page
7 roles

Crystal Mares work experience

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Ux Writer And Digital Content Manager

San Antonio, Tx, Us

Ux Writer/ Digital Content Manager

Current
Jan 2024 - Present

Ux Writer

Jul 2023 - Jan 2024

Educator

San Antonio, Texas, United States

Sep 2022 - Jul 2023

Search Engine Evaluator

Remote

TELUS International partners with the world's most innovative companies to develop and improve their AI powered products. As a Search Engine Evaluator, I improved the relevance of search engines by analyzing and providing feedback on text, web pages, images, and other types of information for leading search engines.• Conducted research to understand and determine user intent and situational search context • Analyzed search engine results and developed specific written feedback to improve search relevance and match quality for the end user • Adopted process guidelines and standard operating procedures (SOPs) to achieve an average accuracy rating of 90%+ against a goal of 80%

Nov 2019 - Nov 2022

Facilitator

San Antonio, Texas, United States

CAST STEM works with industry partners to prepare learners for careers in the STEM field. As a CAST STEM facilitator, I created a clear and concise curriculum that provides learners with opportunities to develop real-world knowledge by focusing on challenges and problems faced in today’s world.• Created and implemented copy, job aids, and training videos to facilitate cross-functional team meetings with 20+ participants, increasing engagement from 71% to 93% • Developed and communicated design solutions, created social media promotion content, and collaborated with editors to increase yearbook inventory sell through from 83% to 100% year over year (YoY)• Analyzed data and reframed plans to address user-centered problems, increasing achievement of 89 users from 67% to 79%• Mapped teacher candidate certification journey and developed user guides to simplify complex processes, resulting in 100% certifications• Communicated CAST School’s mission, story, and brand values to help recruit new professional facilitators• Received the Facilitator of the Year Award in 2021-2022 out of 19 colleagues

Jun 2018 - Jun 2022

Curriculum Writer Consultant

San Antonio, Texas, United States

The Centers for Applied Science and Technology (CAST Schools) is a 501(c)(3) nonprofit organization with a network of 5 tuition-free, industry-led, career-themed high schools in San Antonio. As a Curriculum Writer, I collaborated with educators from 3 partner schools to outline and understand the user journey, conduct user research to develop meaningful project content, and increase project engagement from 53% to 94%.

Jun 2020 - Aug 2020
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Colleagues at USAA

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3 education records

Crystal Mares education

FAQ

Frequently asked questions about Crystal Mares

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What company does Crystal Mares work for?

Crystal Mares works for USAA.

What is Crystal Mares's role at USAA?

Crystal Mares is listed as UX Writer and Digital Content Manager at USAA.

Where is Crystal Mares based?

Crystal Mares is based in San Antonio, Texas, United States while working with USAA.

What companies has Crystal Mares worked for?

Crystal Mares has worked for Usaa, San Antonio Isd, Telus International, Cast Stem, and Cast Schools.

Who are Crystal Mares's colleagues at USAA?

Crystal Mares's colleagues at USAA include Wendy Martinez, Adolfo F., Paige Quinlivan, Patrick Olofson, and Matt Akin.

How can I contact Crystal Mares?

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What schools did Crystal Mares attend?

Crystal Mares holds Master Of Arts - Ma, English from Texas A&M University-San Antonio.

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