Crystal Mares

Crystal Mares Email and Phone Number

UX Writer and Digital Content Manager @ USAA
San Antonio, TX, US
Crystal Mares's Location
San Antonio, Texas, United States, United States
About Crystal Mares

Highly motivated and detail-oriented bilingual (English, Spanish) professional with a passion for UX writing and a commitment to creating exceptional user experiences. Armed with a UX writing certification and a solid foundation in design principles, call to action statements, and voice and tone consistency, I possess the skills necessary to craft engaging and user-centric content. With a strong ability to collaborate effectively across teams and a dedication to continuous learning and growth, I am eager to contribute my expertise to enhance digital products and drive impactful results.Key Accomplishments • I created and implemented copy, job aids, and training videos to facilitate cross-functional team meetings with 20+ participants, increasing engagement from 71% to 93%. • I analyzed data and reframed plans to address user-centered problems, increasing achievement of 89 users from 67% to 79%• I conducted user research to develop meaningful project content, and increased project engagement from 53% to 94%• I communicated CAST School’s mission, story, and brand values to help recruit new professional facilitatorsMore About Me:My background in English, education, and technology. I enjoy helping people. I love traveling and learning about different cultures.

Crystal Mares's Current Company Details
USAA

Usaa

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UX Writer and Digital Content Manager
San Antonio, TX, US
Website:
usaa.com
Employees:
39829
Crystal Mares Work Experience Details
  • Usaa
    Ux Writer And Digital Content Manager
    Usaa
    San Antonio, Tx, Us
  • Usaa
    Ux Writer/ Digital Content Manager
    Usaa Jan 2024 - Present
  • Usaa
    Ux Writer
    Usaa Jul 2023 - Jan 2024
  • San Antonio Isd
    Educator
    San Antonio Isd Sep 2022 - Jul 2023
    San Antonio, Texas, United States
  • Telus International
    Search Engine Evaluator
    Telus International Nov 2019 - Nov 2022
    Remote
    TELUS International partners with the world's most innovative companies to develop and improve their AI powered products. As a Search Engine Evaluator, I improved the relevance of search engines by analyzing and providing feedback on text, web pages, images, and other types of information for leading search engines.• Conducted research to understand and determine user intent and situational search context • Analyzed search engine results and developed specific written feedback to improve search relevance and match quality for the end user • Adopted process guidelines and standard operating procedures (SOPs) to achieve an average accuracy rating of 90%+ against a goal of 80%
  • Cast Stem
    Facilitator
    Cast Stem Jun 2018 - Jun 2022
    San Antonio, Texas, United States
    CAST STEM works with industry partners to prepare learners for careers in the STEM field. As a CAST STEM facilitator, I created a clear and concise curriculum that provides learners with opportunities to develop real-world knowledge by focusing on challenges and problems faced in today’s world.• Created and implemented copy, job aids, and training videos to facilitate cross-functional team meetings with 20+ participants, increasing engagement from 71% to 93% • Developed and communicated design solutions, created social media promotion content, and collaborated with editors to increase yearbook inventory sell through from 83% to 100% year over year (YoY)• Analyzed data and reframed plans to address user-centered problems, increasing achievement of 89 users from 67% to 79%• Mapped teacher candidate certification journey and developed user guides to simplify complex processes, resulting in 100% certifications• Communicated CAST School’s mission, story, and brand values to help recruit new professional facilitators• Received the Facilitator of the Year Award in 2021-2022 out of 19 colleagues
  • Cast Schools
    Curriculum Writer Consultant
    Cast Schools Jun 2020 - Aug 2020
    San Antonio, Texas, United States
    The Centers for Applied Science and Technology (CAST Schools) is a 501(c)(3) nonprofit organization with a network of 5 tuition-free, industry-led, career-themed high schools in San Antonio. As a Curriculum Writer, I collaborated with educators from 3 partner schools to outline and understand the user journey, conduct user research to develop meaningful project content, and increase project engagement from 53% to 94%.

Crystal Mares Education Details

Frequently Asked Questions about Crystal Mares

What company does Crystal Mares work for?

Crystal Mares works for Usaa

What is Crystal Mares's role at the current company?

Crystal Mares's current role is UX Writer and Digital Content Manager.

What schools did Crystal Mares attend?

Crystal Mares attended Texas A&m University-San Antonio, Texas Tech University, St. Mary's University.

Who are Crystal Mares's colleagues?

Crystal Mares's colleagues are Irma Rayos, Teena Pruitt, Irma Ramirez, Cssbb, Pmp, Cmq/oe, Beverly Metzger, Christina Curl, Erica Gonzalez, Philip Hart.

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