Central Feature Marketing Manager
CurrentManaging Amazon Tax Exemption Program (ATEP), Subscribe and Save, and Business List features of Amazon Business across 8 countries. Responsible for global go to market strategies and adoptions.
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Mengwei Chen is listed as Central Marketing Manager | Amazon Business | Global at Amazon Business, a with 1626 employees, based in Seattle, Washington, United States. AeroLeads shows a matched LinkedIn profile for Mengwei Chen.
Mengwei Chen previously worked as Central Feature Marketing Manager at Amazon Business and Central Lifecycle User Marketing Manager at Amazon Business. Mengwei Chen holds Bachelor'S Degree, Marketing from University Of Washington - Michael G. Foster School Of Business.
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My childhood was spent in a 3000 years old city called Kaifeng that’s a hub of ancient architecture and amazing food before I immigrated to the US. I graduated from the University of Washington and Foster School of Business with a double degreed in Marketing and English. In the summer of 2020, I interned for the White House Initiative on Asian American and Pacific Islanders (WHIAAPI), aiming to learn strategies to enhance the construction of narratives and marketing channels to better represent and promote the AAPI community. Shortly after, I worked for a digital marketing agency growing five brands with email & affiliated marketing. Later in 2021, I joined the AB Email ACQ and Incentives team, managing Email acquisition trigger performance across the US, EU, and JP to test, launch, and scale programs. As a former competitive swim team member, I’m very active and seeks the opportunity to go swimming during my spare time and other activities such as hiking and archery. Once I settle down, I love to cook my hometown recipes and binge historical dramas.
Listed skills include Leadership, Writing, Social Media, Public Speaking, and 44 others.
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Seattle, Washington, United States
Managing Amazon Tax Exemption Program (ATEP), Subscribe and Save, and Business List features of Amazon Business across 8 countries. Responsible for global go to market strategies and adoptions.
Seattle, Washington
Develop marketing communication strategies across the US, EU, and JP to drive activation and lifecycle progression to all users in Amazon Business. Work with stakeholders across the globe to launch and scale onsite & offsite campaigns.
Seattle, Washington, United States
• Manage Email Acquisition Trigger performance across the US, EU, and JP.• Strategize new business behaviors/ triggers for email campaigns to drive incremental registrations.• Run ongoing content tests on business trigger programs to improve the weekly, monthly and annual performance. • Launch and scale all programs across all locals including segment creation, initial trigger testing, and scaling the programs across all locals.
Seattle, Washington, United States
As part of the 2021 YLP program, I strive to help local organizations (non-profit, businesses, community organizations, etc.) in the Greater Seattle area to find solutions to their problems. Throughout the project, I will work closely with partners and sometimes go door to door to visit the business owners in Seattle to educate labor laws and collect primary data. My further task includes data analysis/modeling, building strategic frameworks, designing communication strategies, and launching… Show more As part of the 2021 YLP program, I strive to help local organizations (non-profit, businesses, community organizations, etc.) in the Greater Seattle area to find solutions to their problems. Throughout the project, I will work closely with partners and sometimes go door to door to visit the business owners in Seattle to educate labor laws and collect primary data. My further task includes data analysis/modeling, building strategic frameworks, designing communication strategies, and launching marketing campaigns to achieve project objectives. Show less
Bellevue, Washington, United States
I primarily focus on external communication with various Representatives and Senators in Washington State to create better ties between the legislators and the chamber to assist business leaders and local communities on various topics. I also assisted in managing events such as the recent Legislative Breakfast and Chamber Day with 100+ attendance by facilitating platforms such as Marketo and Swap Card to inform and host large scale conference calls. My day to day task involves calling… Show more I primarily focus on external communication with various Representatives and Senators in Washington State to create better ties between the legislators and the chamber to assist business leaders and local communities on various topics. I also assisted in managing events such as the recent Legislative Breakfast and Chamber Day with 100+ attendance by facilitating platforms such as Marketo and Swap Card to inform and host large scale conference calls. My day to day task involves calling, emailing, scheduling, and forming connections with the Legislative assistants while been mentored by the Director of Government Relations at Bellevue Chamber. Show less
Washington, District Of Columbia, United States
• Analyzed data on key metrics for various social media pages of government agencies on Facebook and created reports on the type of contents and time frames that generate the highest engagements • Designed captivating graphics and captions for social media postings with in-depth understanding of the agency’s image and able to align that with the core message • Assembled successful social media plans by researching engaging daily contents and lined up content plans that extended upward… Show more • Analyzed data on key metrics for various social media pages of government agencies on Facebook and created reports on the type of contents and time frames that generate the highest engagements • Designed captivating graphics and captions for social media postings with in-depth understanding of the agency’s image and able to align that with the core message • Assembled successful social media plans by researching engaging daily contents and lined up content plans that extended upward to months ahead of time • Assisted in moderating important government events with smooth speaker interactions, elegant power point creations, and video editing work for professional postings • Helped create the official AAPI Young Leaders Summit marketing campaign and audience targeting plan that resulted in over 600 + RSVP in just three days Show less
The ILF Civic Fellowship is "the nation's most prestigious civic leadership development program, designed specifically to foster future APA leaders in public service." As one of 30 fellows, the International Leadership Foundation teaches politics, policy-making, and more with a goal of making government work for the community. Through professional development workshops, seminars, networking activities, scholarships, and internships, ILF connects fellows from across the nation with support from… Show more The ILF Civic Fellowship is "the nation's most prestigious civic leadership development program, designed specifically to foster future APA leaders in public service." As one of 30 fellows, the International Leadership Foundation teaches politics, policy-making, and more with a goal of making government work for the community. Through professional development workshops, seminars, networking activities, scholarships, and internships, ILF connects fellows from across the nation with support from current political leaders. Show less
Seattle, Washington, United States
•Exercised Search Engine Optimization skills to up-rank websites with various linking strategies •Organized Pay-for-Click marketing for websites with skillful keyword selections and earned the most visitors for the least cost •Created various styles of email campaigns that focused subscription, product sell, and event promotion•Designed webpages with Microsoft Expression Web using HTML coding to enhance content layout, advertisement impression, and information access
Kaifeng, Henan, China
•Enhanced company website with the practice of Search Engine Opt. and raised Click Through Rate by 200%•Hosted over 150 on-the-street interviews to identify changing fashion trends with a team of five each summer•Setup and collected 1000+ primary data from students in Kaifeng High School for their options regarding desired features to add on for school uniforms using the social media platform WeChat•Created school uniform blueprints using Photoshop from data collected and was… Show more •Enhanced company website with the practice of Search Engine Opt. and raised Click Through Rate by 200%•Hosted over 150 on-the-street interviews to identify changing fashion trends with a team of five each summer•Setup and collected 1000+ primary data from students in Kaifeng High School for their options regarding desired features to add on for school uniforms using the social media platform WeChat•Created school uniform blueprints using Photoshop from data collected and was granted a two-year contract from the school board to implement the new style •Organized the distribution of uniforms to thousands of students by being in charge of location selection, setup of truck delivery, and lineup orders with a team of twenty Show less
Seattle, Washington
•Acquired strong writing skills by formulating articles in both English and Mandarin for weekly newsfeed •Set up appointments with guests weekly and interviewed them for local news •Developed professional communication and networking skills by attending mandatory invited events •Enhanced translation skills by collecting and converting Mandarin news to English daily
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Activities and Societies: Women in Business, Husky Sales Club, Global Case Competition
Quick answers generated from the profile data available on this page.
Mengwei Chen works for Amazon Business.
Mengwei Chen is listed as Central Marketing Manager | Amazon Business | Global at Amazon Business.
Mengwei Chen is based in Seattle, Washington, United States while working with Amazon Business.
Mengwei Chen has worked for Amazon Business, Lt Partners, Greater Seattle Chinese Chamber Of Commerce, Bellevue Chamber, and White House Initiative On Asian Americans And Pacific Islanders.
Mengwei Chen's colleagues at Amazon Business include Asia Noor, Ajeet Kumar Yadav, Zachary Johnson, Ismail Tebusweke, and Antonija Susac.
You can use AeroLeads to view verified contact signals for Mengwei Chen at Amazon Business, including work email, phone, and LinkedIn data when available.
Mengwei Chen holds Bachelor'S Degree, Marketing from University Of Washington - Michael G. Foster School Of Business.
Mengwei Chen is listed with skills including Leadership, Writing, Social Media, Public Speaking, Salesforce.Com, Interviewing, Sales, and Event Planning.
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