Mengwei Chen

Mengwei Chen Email and Phone Number

Central Marketing Manager | Amazon Business | Global @ Amazon Business
seattle, washington, united states
Mengwei Chen's Location
Seattle, Washington, United States, United States
About Mengwei Chen

My childhood was spent in a 3000 years old city called Kaifeng that’s a hub of ancient architecture and amazing food before I immigrated to the US. I graduated from the University of Washington and Foster School of Business with a double degreed in Marketing and English. In the summer of 2020, I interned for the White House Initiative on Asian American and Pacific Islanders (WHIAAPI), aiming to learn strategies to enhance the construction of narratives and marketing channels to better represent and promote the AAPI community. Shortly after, I worked for a digital marketing agency growing five brands with email & affiliated marketing. Later in 2021, I joined the AB Email ACQ and Incentives team, managing Email acquisition trigger performance across the US, EU, and JP to test, launch, and scale programs. As a former competitive swim team member, I’m very active and seeks the opportunity to go swimming during my spare time and other activities such as hiking and archery. Once I settle down, I love to cook my hometown recipes and binge historical dramas.

Mengwei Chen's Current Company Details
Amazon Business

Amazon Business

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Central Marketing Manager | Amazon Business | Global
seattle, washington, united states
Employees:
1626
Mengwei Chen Work Experience Details
  • Amazon Business
    Central Feature Marketing Manager
    Amazon Business Jan 2023 - Present
    Seattle, Washington, United States
    Managing Amazon Tax Exemption Program (ATEP), Subscribe and Save, and Business List features of Amazon Business across 8 countries. Responsible for global go to market strategies and adoptions.
  • Amazon Business
    Central Lifecycle User Marketing Manager
    Amazon Business Dec 2021 - Feb 2023
    Seattle, Washington
    Develop marketing communication strategies across the US, EU, and JP to drive activation and lifecycle progression to all users in Amazon Business. Work with stakeholders across the globe to launch and scale onsite & offsite campaigns.
  • Amazon Business
    Marketing Manager
    Amazon Business Aug 2021 - Dec 2021
    Seattle, Washington, United States
    • Manage Email Acquisition Trigger performance across the US, EU, and JP.• Strategize new business behaviors/ triggers for email campaigns to drive incremental registrations.• Run ongoing content tests on business trigger programs to improve the weekly, monthly and annual performance. • Launch and scale all programs across all locals including segment creation, initial trigger testing, and scaling the programs across all locals.
  • Lt Partners
    Associate Consultant
    Lt Partners Jun 2021 - Aug 2021
    Issaquah, Washington, United States
  • Lt Partners
    Associate Consultant Intern
    Lt Partners May 2021 - Jun 2021
    Issaquah, Washington, United States
  • Greater Seattle Chinese Chamber Of Commerce
    Outreach Specialist
    Greater Seattle Chinese Chamber Of Commerce Jan 2021 - May 2021
    Seattle, Washington, United States
    As part of the 2021 YLP program, I strive to help local organizations (non-profit, businesses, community organizations, etc.) in the Greater Seattle area to find solutions to their problems. Throughout the project, I will work closely with partners and sometimes go door to door to visit the business owners in Seattle to educate labor laws and collect primary data. My further task includes data analysis/modeling, building strategic frameworks, designing communication strategies, and launching… Show more As part of the 2021 YLP program, I strive to help local organizations (non-profit, businesses, community organizations, etc.) in the Greater Seattle area to find solutions to their problems. Throughout the project, I will work closely with partners and sometimes go door to door to visit the business owners in Seattle to educate labor laws and collect primary data. My further task includes data analysis/modeling, building strategic frameworks, designing communication strategies, and launching marketing campaigns to achieve project objectives. Show less
  • Bellevue Chamber
    Marketing And Advocacy Intern
    Bellevue Chamber Nov 2020 - Mar 2021
    Bellevue, Washington, United States
    I primarily focus on external communication with various Representatives and Senators in Washington State to create better ties between the legislators and the chamber to assist business leaders and local communities on various topics. I also assisted in managing events such as the recent Legislative Breakfast and Chamber Day with 100+ attendance by facilitating platforms such as Marketo and Swap Card to inform and host large scale conference calls. My day to day task involves calling… Show more I primarily focus on external communication with various Representatives and Senators in Washington State to create better ties between the legislators and the chamber to assist business leaders and local communities on various topics. I also assisted in managing events such as the recent Legislative Breakfast and Chamber Day with 100+ attendance by facilitating platforms such as Marketo and Swap Card to inform and host large scale conference calls. My day to day task involves calling, emailing, scheduling, and forming connections with the Legislative assistants while been mentored by the Director of Government Relations at Bellevue Chamber. Show less
  • White House Initiative On Asian Americans And Pacific Islanders
    Summer Intern
    White House Initiative On Asian Americans And Pacific Islanders Jun 2020 - Aug 2020
    Washington, District Of Columbia, United States
    • Analyzed data on key metrics for various social media pages of government agencies on Facebook and created reports on the type of contents and time frames that generate the highest engagements • Designed captivating graphics and captions for social media postings with in-depth understanding of the agency’s image and able to align that with the core message • Assembled successful social media plans by researching engaging daily contents and lined up content plans that extended upward… Show more • Analyzed data on key metrics for various social media pages of government agencies on Facebook and created reports on the type of contents and time frames that generate the highest engagements • Designed captivating graphics and captions for social media postings with in-depth understanding of the agency’s image and able to align that with the core message • Assembled successful social media plans by researching engaging daily contents and lined up content plans that extended upward to months ahead of time • Assisted in moderating important government events with smooth speaker interactions, elegant power point creations, and video editing work for professional postings • Helped create the official AAPI Young Leaders Summit marketing campaign and audience targeting plan that resulted in over 600 + RSVP in just three days Show less
  • International Leadership Foundation
    Civil Fellow
    International Leadership Foundation Jan 2020 - Aug 2020
    The ILF Civic Fellowship is "the nation's most prestigious civic leadership development program, designed specifically to foster future APA leaders in public service." As one of 30 fellows, the International Leadership Foundation teaches politics, policy-making, and more with a goal of making government work for the community. Through professional development workshops, seminars, networking activities, scholarships, and internships, ILF connects fellows from across the nation with support from… Show more The ILF Civic Fellowship is "the nation's most prestigious civic leadership development program, designed specifically to foster future APA leaders in public service." As one of 30 fellows, the International Leadership Foundation teaches politics, policy-making, and more with a goal of making government work for the community. Through professional development workshops, seminars, networking activities, scholarships, and internships, ILF connects fellows from across the nation with support from current political leaders. Show less
  • University Of Washington - Michael G. Foster School Of Business
    Digital Marketing Team
    University Of Washington - Michael G. Foster School Of Business Mar 2020 - Jun 2020
    Seattle, Washington, United States
    •Exercised Search Engine Optimization skills to up-rank websites with various linking strategies •Organized Pay-for-Click marketing for websites with skillful keyword selections and earned the most visitors for the least cost •Created various styles of email campaigns that focused subscription, product sell, and event promotion•Designed webpages with Microsoft Expression Web using HTML coding to enhance content layout, advertisement impression, and information access
  • Harris Clothing Design And Production Llc
    Secretary And Co-Designer
    Harris Clothing Design And Production Llc Jun 2017 - Sep 2019
    Kaifeng, Henan, China
    •Enhanced company website with the practice of Search Engine Opt. and raised Click Through Rate by 200%•Hosted over 150 on-the-street interviews to identify changing fashion trends with a team of five each summer•Setup and collected 1000+ primary data from students in Kaifeng High School for their options regarding desired features to add on for school uniforms using the social media platform WeChat•Created school uniform blueprints using Photoshop from data collected and was… Show more •Enhanced company website with the practice of Search Engine Opt. and raised Click Through Rate by 200%•Hosted over 150 on-the-street interviews to identify changing fashion trends with a team of five each summer•Setup and collected 1000+ primary data from students in Kaifeng High School for their options regarding desired features to add on for school uniforms using the social media platform WeChat•Created school uniform blueprints using Photoshop from data collected and was granted a two-year contract from the school board to implement the new style •Organized the distribution of uniforms to thousands of students by being in charge of location selection, setup of truck delivery, and lineup orders with a team of twenty Show less
  • Seattlebin
    Editor And Reporter
    Seattlebin Sep 2015 - Oct 2017
    Seattle, Washington
    •Acquired strong writing skills by formulating articles in both English and Mandarin for weekly newsfeed •Set up appointments with guests weekly and interviewed them for local news •Developed professional communication and networking skills by attending mandatory invited events •Enhanced translation skills by collecting and converting Mandarin news to English daily

Mengwei Chen Skills

Leadership Writing Social Media Public Speaking Salesforce.com Interviewing Sales Event Planning Teaching Data Analysis Data Collection Communication Video Editing Translation English Facebook Ads Finance Digital Marketing Advertising Adobe Photoshop Customer Relationship Management Creative Writing Organizational Effectiveness Oral Communication Microsoft Office Meeting Facilitation Fashion Design Sales And Marketing E Commerce Seo Social Media Optimization Marketing Microsoft Excel Editing Wordpress Adobe Analytics Google Analytics Social Media Marketing Management Rstudio Research Hootsuite Google Ads Adobe Creative Suite Mandarin Copywriting Influencer Marketing Search Engine Optimization Spanish

Mengwei Chen Education Details

Frequently Asked Questions about Mengwei Chen

What company does Mengwei Chen work for?

Mengwei Chen works for Amazon Business

What is Mengwei Chen's role at the current company?

Mengwei Chen's current role is Central Marketing Manager | Amazon Business | Global.

What schools did Mengwei Chen attend?

Mengwei Chen attended University Of Washington - Michael G. Foster School Of Business, University Of Washington.

What skills is Mengwei Chen known for?

Mengwei Chen has skills like Leadership, Writing, Social Media, Public Speaking, Salesforce.com, Interviewing, Sales, Event Planning, Teaching, Data Analysis, Data Collection, Communication.

Who are Mengwei Chen's colleagues?

Mengwei Chen's colleagues are Shahbaz Shaikh, Ebony Frazier, Jeanene West, Morel Aka, Christopher Meyer, Zara Shaikh, Amanda Desiato.

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