Crystal Venturi Email & Phone Number

Spring Hill, Tn, Us

Spring Hill, Tn

100 Stephen P. Yokich Parkway, Spring Hill, Tn 37174

Columbia, Tennessee

A senior-level marketing role reporting to the Chief Business Development Officer, I'm responsible for planning, developing, implementing, and measuring marketing and communications strategies and plans to build brand awareness, increase customer loyalty and retention, and drive market demand and lead generation to support sales and revenue growth for Farm Bureau Health Plans and its subsidiary companies.I work closely and collaborate with Business Development, Sales, and other core… Show more A senior-level marketing role reporting to the Chief Business Development Officer, I'm responsible for planning, developing, implementing, and measuring marketing and communications strategies and plans to build brand awareness, increase customer loyalty and retention, and drive market demand and lead generation to support sales and revenue growth for Farm Bureau Health Plans and its subsidiary companies.I work closely and collaborate with Business Development, Sales, and other core internal and external functional areas and teams to ensure that the company’s revenue and profit objectives are adequately supported with effective marketing campaigns, programs, and tactics that deliver a return on the marketing investment — including but not limited to sales enablement, research and analysis, branding, event marketing, sponsorship marketing, public relations, digital marketing, customer relationship marketing, advertising, and channel marketing. Responsibilities include:Develop and implement marketing strategy that is both specific and measurable, and can be tied closely with the overall revenue goals and KPIs of the sector and the companyDirect and lead the development of the marketing and communications strategy and execution in a manner that supports consistent business growth and enhances brand equity and awarenessManage positioning, value propositions, competitive differentiation, marketing material, product launches, and go-to-market plans for products and solutions across vertical markets and the horizontal market segmentSupervise and work with Marketing Operations Manager to help define marketing performance metrics and establishing criteria and metrics for evaluating ongoing marketing performanceTrain the organization on product / solution positioning and market messaging Show less

Columbia, Tennessee

Responsibilities included:Directed the planning, budgeting, design and production of recruitment publications. Developed and directed the integration of consistent visual design themes in all recruitment efforts across numerous media, from print to online ads.Supervised the development of print and publications of outside freelancers and agencies. Oversaw print and promotional materials generated by the college to ensure Tennessee Higher Education Commission… Show more Responsibilities included:Directed the planning, budgeting, design and production of recruitment publications. Developed and directed the integration of consistent visual design themes in all recruitment efforts across numerous media, from print to online ads.Supervised the development of print and publications of outside freelancers and agencies. Oversaw print and promotional materials generated by the college to ensure Tennessee Higher Education Commission policy and guidelines are met. Identified, researched, wrote and distributed media relations’ materials, including news releases and feature articles for media outlets.Coordinated and assisted with special event planning.Managed external web page, the intranet, myCN and social networking pages. Show less

Masters In Education, Adminstration And Supervision With Emphasis In Higher Ed., 4.0

Bachelors, Public Relations, 3.75

Activities and Societies: Staff Writer for Sidelines Student Paper Graduated with Honors in Masters Program

Associates Degree, General Studies

Activities and Societies: Member of the Student Government Assoiciation