Crystal Watts Email and Phone Number

Leading a group of PR, SEO, content, and channel advertising wizards!

I live in a world filled with copy and creativity. As a magazine editor, I get to tell stories about how home automation is transforming lives by covering amazing homes around the world, as well as the things we can do with automation, like control fireplaces, pool speakers, dog doors, wine racks, and more. When I’m not telling those stories, I manage a team of exceptional writers who do it for me. As a marketing communications leader to my incredibly talented peers, I oversee our social media strategy, assist in managing public relations initiatives, play an integral part in campaign development, manage the brand voice, and create compelling copy for all marketing collateral, day-in and day-out.

Manage all social media channels and oversee strategy and objectives. Since taking over the social media program, Control4 has been named CE Pro Quest for Quality Award Winner in Social Media for many years since 2014.Develop and consistently maintain the customer-facing editorial calendar.Contribute and oftentimes manage messaging and positioning for launches, campaigns, and overall brand voice.Manage the corporate blog, including industry, guest, dealer, and employee contributors. Also regularly contribute written content: www.control4.com/blog. Conducted first-ever home automation industry Twitter Chat (#SmartHomeChat). Launched consumer-facing “My Home, My World” campaign, which encouraged fans and followers to submit their personal photos controlling their homes around the world.Write and edit blog content for press releases, advertising materials, customer nurtures, dealer emails, newsletters, brochures, and social media posts.Generate ideas and content for infographics, one-sheets, and whitepapers.Currently writing all content for consumer-facing website.

Management of two clothing lines, which represented the 4th most profitable entity of the business. Increased sales by 193% from 2008-2012.Established multiple social media channels for the company and maintained a regular cadence of content development and publishing.Wrote and edited articles on behalf of the company. Assisted with graphic design for point-of-purchase materials.Oversaw the cooperative advertising program within the domestic dealer base.Maintained consistent communication with international distributors.

Maintained consistent and positive rapport with store managers, employees, hotel concierge, and downtown organizations.Worked in conjunction with outside organizations to help bring visitors to The Gateway.Developed marketing programs to promote growth and encourage consumer traffic for the center. Graphic design for events, awards, invitations, and signage. Wrote and edited all Marketing collateral.