Crystal Johnston Email & Phone Number

Carlsbad, Ca

• Convert project requirements into executable deliverables; develop and maintain project strategy and schedules• Communicate and organize project status and activities at weekly report meetings with business partners• Proactively identify and communicate program scope and ensure critical paths, milestones and all objectives are met• Work closely with business partners to understand and align on strategic marketing plans• Support development of diverse assets, including advertising (print & digital), collateral, emails, trade show materials, video, photography and training• Collaborate with a wide variety of stakeholders (creative services, web, events, and external agencies) to deliver the tactical assets to support marketing initiatives• Manage a high volume of tactics and prioritize effectively to deliver on time and budget• Ensure that all deliverables meet corporate and brand guidelines as well as quality standards• Manages relationships through open and consistent communication to establish and maintain business partner's trust including setting and managing clear expectations• Provide guidance to the business on process, best practices and channel optimization

Greater San Diego Area

•Lead fun, high energy spin classes for an efficient cardio workout •Create a non-intimidating and inspiring culture to motivate clients•Develop close relationship with customers and advise attainable workout goals•Actively listen to customer feedback and forward to franchise owners to improve rider experience

Greater San Diego Area

• Develop, manage, and execute comprehensive project marketing campaigns for the USD Alumni Association ranging from alumni signature events to benefit programs • Manage daily marketing activities of the Alumni Association including email, social media, and website• Monitor the day-to-day communications to over 60,000 USD alumni• Devise and execute marketing communications promoting events for over 30 regional and affinity groups• Coordinate with Alumni Relations staff to plan communications and marketing for respective programs • Advise and correspond with alumni affinity groups on creating and marketing reunion events • Lead and organized complete redesign of the Alumni Association website • Collaborate with cross-campus partners to publish content such as monthly alumni eNewsletters • Master iModules platform and its functions including membership, troubleshooting, and data integrity • Create, manage, and maintain relationships with alumni and personnel across campus • Conceive and create ad-hoc communication projects to engage community and increase alumni satisfaction engage alumni community and increase alumni data • Increase alumni engagement on social media via stories, giveaways, polls, and imagery • Contribute marketing tools and resources for institutional event and fundraising campaigns

Greater San Diego Area

• Project-manage corporate creative team on various marketing campaigns • Improve business workflow processes for Creative Services department• Monitor & supervise marketing projects to ensure deadlines are met• Account-manage five internal business units through consistent communication & creative collaboration• Identify opportunities to enhance client relations & develop customer survey program• Create monthly & quarterly reports for general managers & executives on marketing consumption & SEO performance• Strategize and provide content for Mitchell International Twitter page• Execute and promote awareness of Mitchell’s rebranding initiative• Assist in planning and executing annual corporate event, The Mitchell Way Days• Manage daily operations of the Corporate Marketing department

Create marketing materials for various insurance software productsDevelop script and storyboard on promotional video for Mitchell product, WorkCenterStrategize and provide content for Mitchell International Twitter page

Manage the day to day operations of business communication & developmentCommunicate & network with current, past and prospective clientsAttain local business advertisements for company website platformAssist in the development and execution of events for company’s non-profit partner, SDEAGCreate press release and blogs on behalf of CMCM and SDEAG

Assist the Operations Manager in logistical operation of the SEMA trade show eventUpdating set-up order forms & activity log for SEMASupervise details for the Exhibitor Appointed Contractors for SEMAOversee events for the annual Las Vegas Bikefest trade show

Plan & organize events for the undergraduate student bodySupervise team of seven event planners, set goals, and provide feedbackReduce over-programming on campus by reaching out to all USD student organizationsCollaborate with various organizations to produce unique events Negotiate with vendors, coordinate marketing, and organize logisticsRestructure Program Board organization, create new by-laws, and write new job descriptions

Organize promotional tape libraryLog & compile network promotional tapesAssist video shoots for NBC advertisements

Represent junior class on student issuesCoordinate events for junior classPlan & organize annual Senior Graduation Night for 900 attendees

Book shows for Aroma's coffeeshop & other USD venuesNegotiate schedules and logistics with artists and agents

Certificate In Event Management, Event Management & Coordination, Event Marketing, Risk Management, Design & Decor

-Corporate Events -Wedding Design

Ba, Communications, Business

Activities and Societies: Associated Students, Kappa Kappa Gamma, The Vista (USD Newspaper), Kappa Gamma Pi, Lambda Pi Eta Honors Society

Medieval Church