Christopher Saccoccia Email & Phone Number

Nashville, Tennessee, United States

Nashville, Tennessee

Charlotte, North Carolina Area

Raleigh-Durham, North Carolina Area

North Carolina State University

Charlotte, North Carolina Area

Conceptualized, proposed, activated, and analyzed marketing plans for Coca-Cola and universities that drive volume and gross margin and achieve partner objectives. Utilized strong negotiation skills as a cross functional relationship manager to cultivate business relationships with key stakeholders for university assets while overseeing $30 million in annual sponsorship contracts. Worked in a fast-paced environment with nine experiential agencies to develop and manage eleven tours at thirty asset campuses.• Extracted maximum value by fully leveraging all sponsorship benefits in contracts through the creation of asset plans that include packaging, point of sale, public relations, fan engagement, experiential, customer/retail, community, business to business and social/digital/mobile.• Drove strategy and objectives in creating an incidence-driving mobile wallet program across fourteen colleges, leveraging with retail partners and magnifying through strategic social media investment.• Activated annual fall football and march madness retail pillar programs across the state of Tennessee, resulting in a 15% volume lift.• Leverage Coca-Cola North America partnership to magnify national programs such as ESPN College GameDay, Sip Scan Play pillar consumer programs and championship retail planning.

Blacksburg, Va

Managed the fulfillment, activation, and service of over 90 local and national accounts. Identified customer objectives and developed conceptual and strategic packages to meet clients’ needs by setting clear expectations with key stakeholders. Assured seamless contract renewals by maintaining communication with partners, providing updates on partnership successes and accommodating incremental requests.

Blacksburg, Va - Pennsylvania

• Manage, plan and execute recruitment through high school visits and college fairs for prospective students in Pennsylvania, Maryland, Virginia, North Carolina and South Carolina• Sell students and college counselors on Virginia Tech, noting their goals and helping them to build the best roadmap to achieving success at the university level and beyond• Evaluate students through applications and choose whether to extend an offer of admission

Bachelor'S Degree, Communication & Journalism With Honors

Activities and Societies: Magna Cum Laude, Phi Sigma Kappa Fraternity, HokieBird Mascot

Education record