Carlos Salicrú Gairalt Email & Phone Number

Parma, IT

Milano

Marco Polo CEE is part of Marco Polo Group, Training&Consultancy Company with its origins in Lyon - France, offering services in Europe, North Africa and Middle East. Marco Polo started operating in Central Eastern Europe in 2014, with 2 offices, the main one in Bucharest the second in Warsaw. I started my collaboration with Marco Polo CEE giving them.

Borgosesia, Piemonte, Italia

Piedmont, birthplace of slow-food and great cuisine, is one of the Italian regions with the oldest tradition of salumeria. The craft of preserving and curing meats, from this time-honoured knowledge, passed down from generation to generation of Maestri Salumieri comes the wide range of Salumi Franchi, a company that is deeply rooted in the Valsesia.

Parma, Emilia Romagna, Italia

I am a Professional and Business Coach - AcoI (Associazioni Coaching Italia). My focus area expertise are executives and companies that need help to improve performance and reach challenging objectives. The most frequent situations in which my support is requested are: changes in the roles and responsibilities within the company, management of stressful.

Modena Area, Italy

Senior Consultant for Bkey Consulting. One of the key projects developed: B2B to B2C important transformation project for one of the biggest agro-industrial company in Italy - Bonifiche Ferraresi. We launched in the Italian market a brand new umbrella "Le Stagioni d'Italia" with 4 new categories: pasta, rice, infused herbs, legumes and cereals.

Milano

Search and acquisition of new clients interested in Virtual Reality and Augmented Reality. Put in place projects that are driven to the presentation of the added value of the REALMORE expertise and brand. Management of the clients acquired.

Vicenza Area, Italy

Support in the business development/scouting of new clients. Pagus Media is a media digital agency that offers its services from 1992. Thanks to its well rounded professionality, method and accuracy has established its leadership in 4 areas: strategic analysis, competitive intelligence, reputation and continuous tracking/crisis management.

Milano

Responsible for the development and delivery of the Marketing strategy for Italy & Greece and ensuring that Marketing managers have the necessary plans and components (Advertising, PR, Tourism, Digital Communication, Research and Visual) needed to deliver results.McArthurGlen Group is the leading developer, owner and manager of designer outlets villages in.

Milano - Italy

Lead the Coca-Cola HBC group's strategic direction by ensuring that the optimum strategic choices are made at a Group and key country level for the Juices, Nestea, Energy&Sport drinks categories. Specifically which brands, variants, packs, channels should be the key growth drivers in terms of volume, net sales revenue and profit.

Identify and prioritize resources behind those Water and Energy innovations that will have the greatest impact across the Group. Collaborate with countries to develop the winning strategies, play the role to break the barriers, facilitate the implementation of plans. Support and give guidance to the countries' business plan development.

Lead the strategic planning process and the business development initiatives in Coca Cola HBC Italy. Create a strategic mapping of all the opportunities existing in the Italian FMCG market, identifying and ranking possible adjacencies for our business and lead the business development team in the assessment of innovation and growth initiatives encompassing.

Responsible to drive the Marketing and Trade Marketing department for the Traditional Channel (400M€) with a total budget assigned of 6M€ and a team of 10 people (5 for Consumer Marketing and 5 for Trade Marketing/Channel Development)

Consumer Marketing Manager for the Potato Chips Category (250M€). The A&M budget was 8M€ and the brands I managed were: Lay’s, Ruffles and Santa Ana. I had a team of 5 people (3 Product Managers and 2 Assistant PM). Consumer Marketing Manager for Promotions: As responsible for kids/teens target I have been in charge to develop the Consumer Promotions (A&M.

Product Manager of the Semolina Pasta range products (500M€ and profit maker for the company). Barilla is leader with a 35% of market share. I was responsible to manage Premium pasta brands for the company.Consumer Promotions Manager: I was in charge of the Consumer Promotion activities for Barilla Brands managing a budget of 6M€.

Product Manager Junior of Ariel brand, which was one of the most important profit contributors for P&G Italy: Competitive analysis, Creation and Development of promotional plans for trade and consumer, new products launching, Copy development, budget control and cost saving.

Master In Business Administration, Economics And Marketing

Activities and Societies: Active member of AEGEE

Professional Coach, Life And Business Coach

Master, Marketing-Community European Studies

Activities and Societies: Active member of AEGEE