Led the launch of new retailing and growth capabilities for in-house game studios and third-party partners, leveraging the strengths of Amazon's ecommerce and game assets in new and innovative ways. These contributed directly to successful pre-order campaigns and record-setting launches for Amazon Games' New World and Smilegate's Lost Ark.

Self-funding a small team to validate new product concepts in development tooling for game studios and TV/film CG houses.

* Led product strategy for the Location-Based Entertainment (LBE) business at Survios, the U.S.'s largest independent VR game developer. Drove the studio’s transition from PC-based retail into the growing LBE market segment. Brought new game titles and new SaaS solutions to market for customers including Caesars Entertainment and AT&T, reaching hundreds of thousands of first-time VR users with Survios’s award-winning IP. * Built and scaled platform products for live ops and multi-platform publishing* Oversaw R&D for unannounced game title

Product and business strategy targeting the Location-Based Entertainment sector.

Product leadership for multinational, cross-discipline teams and teams-of-teams on League of Legends, the No. 1 game in the world. Drove key growth, engagement and monetization metrics while positioning League and Riot for the future.* Captained player acquisition, retention and revival efforts as lead on the League of Legends’ Growth team. Steered strategy, product development and campaign work that injected new life into a nine-year-old title amid increasing competition. Reversed declining onboarding and retention KPIs, attracted new audiences via influencer initiatives and drove alignment around new product and brand opportunities that have continued League’s growth into its next decade.* As lead on League’s mobile companion products, reinvigorated the game’s aging iOS and Android apps with a refocused product vision, new features and refreshed designs, driving stronger engagement with the game and the brand.* Introduced new client features that addressed longstanding player frustrations and transitioned 100M+ players to a scalable new architecture. Delivered new features and content programs that improved critical engagement KPIs for the new client, reversing negative sentiment and transforming a skeptical player base into millions of active testers and evangelists.* Created new engagement and communications capabilities for League and LoL Esports. Developed internal tools and infrastructure that tracked and analyzed player sentiment, reduced engineering and publishing costs, and improved reach and engagement for League’s marketing and community teams. Scaled and modernized League’s content management and localization operations to support multinational expansion.

Business lead for a portfolio of B2B web and mobile media brands. Introduced new monetization models and content strategies to underperforming properties obtained through acquisitions, improving traffic, margins and client ROI. Developed new products targeting higher-value verticals and led the successful exit from less-profitable businesses.

Production and editorial lead. Introduced modern project management to undisciplined teams, improving roadmap accuracy and work visibility; reduced op ex and legal risk via new asset tracking and license management tools. Built and grew global editorial, design and event management teams. Launched and modernized a slate of online media brands targeting the growing PC enthusiast and SMB buyer segments, which quickly became two of the company’s most profitable verticals.

• Search, social and word-of-mouth marketing and market research for online gaming, social networking and large Internet / media clients• Business and marketing plan development; product marketing strategy for early-stage web advertising, technology and gaming firms• Venture capital advisory services in the gaming / advergaming and Internet messaging sectors

• Day-to-day coverage and analysis of high-growth industries: online advertising, marketing and advergaming; real-time messaging and collaboration; SMB e-commerce; enterprise hardware and networking• Grew and managed a stable of editorial and art contractors

• Contract marketing writer/editor and technical writer/editor for startups, midmarket and F50 clients across the IT services, online marketing, national telecommunications and regional utilities markets• Contract web designer primarily engaged by major online resellers• Writer and editor for NYC-area gaming (as in video gaming) clients; feature writer for national gaming publications

• Daily coverage of the burgeoning online media, marketing and advertising world (and the nascent SEO scene).• Frequent speaker and panelists at key industry events

Media wrangling, writing and positioning services for dot-com startups and major CPG, technology and media clients.