Headhunted to partner closely with the CPO and CTO at an early-stage startup to drive product clarity, alignment and collaboration across the business in an agile, fast-paced mobile app technology space. Aura pushes the boundaries of hyper-contextual, personalized sports entertainment, bringing together what the user needs when they need it to engage the next generation of sports fans.- Reshaped the way that cross-departmental collaboration took place, resulting in more efficient, effective development iterations as well as more impactful solutions that focused on solving underlying problems and areas of opportunity.- Created strategic alignment across the org by distilling strategic concepts into a concrete product strategy, which drove spikes in alignment, buy-in and clarity across the development team.- Drove development philosophy changes to reposition the business model to factor in scalability and reusability, leading to business model changes towards a PAAS/SAAS approach.- Pitched and pivoted development to the Aura Platform - repositioning development efforts to cater to a scalable reusable technology business model.- Explored and introduced AI/ML to enhance various parts of the product suite including personalisation, content metadata hydration and advanced data analytics.- Partnered closely with Sales and Marketing executives to create persuasive, clear sales collateral.- Created and implemented a lead qualification process to focus our efforts on the right possible customers which resulted in far more efficient usage of the commercial teams time.

Owned and drove the product development lifecycle from discovery through to delivery, go-to-market and outcome analysis. - Created cross functional teams and initiatives to support go to market activities, sales and customer success enablement to drive adoption and engagement with new features.- Enhanced customer and market insight process and drove quarterly roadmap strategy and execution- During this time as the only PM, ARR increased by 60%- Churn reduced to average 10%- Sales win % has increased and customer numbers have grown exponentially.

Top Tier Creations is a customised design and creation business specialising in cake toppers, decorative signage and all things personalised creations. https://toptiercreations.com.au/

- Responsible for creation of and adherence to product P&L - achieved within 2% margin.- Created and developed a multi million dollar esports media industry to underpin the product’s long term sustainability using agile methodologies. Overall this achieved significantly improved customer retention, spend and NPS for the underlying product for a fraction of the cost.- Discovered, secured and deepened relationships with investors, sponsors and external partners to grow revenue by over 500%, product engagement by 700% across the period, whilst simultaneously reducing expenses by 40%.- Fostered relationships with government and charity organisations that delivered significant in-kind value (equal to sponsorship return). This also resulted in education system exploration of the subject matter and flow of sponsorship investment to support the product.- Created and fostered a world class team that scored as the most engaged and highest performing team within the Aus/NZ region.

- Responsible for the creation and implementation of ecosystem rules, operating procedures, minimum standards that established the product guard rails. This led to an elevated set of professional standards that raised the competitive benchmark for Australia/NZ. - Achieved a positive sentiment shift in local consumers which resulted in increased NPS for local products in addition to global products. - Drove consumer expectations of competitor products to raise the bar for the industry.- Built, maintained and expanded relationships with partners, sponsors, government and the athletes to foster a healthy ecosystem both commercially and socially. - Started forming relationships with government, attracted multiple institutional investors and sporting organisation investments into the product. - Developed an impactful partnership with Headspace to raise awareness of mental health challenges in gamers.- Lead the secondary products that sat within the ecosystem - drove significant growth across all metrics in each. - Established and drove significant growth of education programs to include 10x more schools, 2x more universities and significantly more students participating in each product. - Increased pipeline of consumers, participants and utilisation of underlying product for educational purposes.

- Within the context of a tech startup initiative - fast-forwarded the maturation of the product and supporting ecosystem, whilst ensuring a customer-first mentality and focus.- Drove Partners' business growth cycles from establishment to growth, moving from 0/8 to 8/8 partners being externally funded within 14 months.- Customer segmentation, audience profiling and quantitative/qualitative research led to a significantly more thorough understanding of audience drivers, motivation and general viewership habits.

As part of the five-person executive team, the role was functionally responsible for the Marketing, Promotions, Community Engagement and I.T departments of the Club managing 12 staff and 10 contractors including P&L accountability for each. - Created the VIP services business function and formed a team to focus on engagement with the highest value customers driving significant (25%-100%) revenue increases in this segment.- Developed and implemented a strategic plan with cascading KPI’s developed alongside the 8 departments.- Redefined resource allocation for customer acquisition and retention resulting in 20% cost rationalisation and revenue increases of 10% year on year in a stagnant market.- Worked with the Board of Directors and CEO to create and communicate the Vision and future strategic direction of the Club to stakeholders.- Created the set of key performance indicators and metrics based on the strategic plan for each business unit. Reported this through a balanced scorecard to the Board and CEO.- Maintained responsibility for the functions completed as Business Transformation Manager.

- Lead marketing department/function (focus on strategic marketing).- Created loyalty program and VIP services role - driving a 50% growth in carded repeat revenue across a 3 year period.- Developed and implemented yearly strategic planning and operational business planning cycles across nine departments.- Designed data collection tools based on current operating procedures, for each revenue centre and conducted deep analysis to identify strategic opportunities.- Produced reports analysing the effectiveness of all activities occurring in the Club; promotions, entertainment, restaurant menu item performance, patron flow.- Redesigned financial reporting templates using MS Excel (including actual v budget comparison), allowing in-depth analysis of wages in comparison to revenue, broken down by revenue centre, to ensure costs are controlled in relation to revenues.

-Managed the Football Club responsibilities: Cash flows, payroll, accounts payable, accounts receivable etc.-Produced monthly financial reports and reviewing budget v actual figures for presentation to the Board of Directors.-General administration and compliance with Statutory Obligations.-Build and maintain platform for membership database management.