Courtney Sidky Email & Phone Number

Arlington, Virginia, United States

Washington, District Of Columbia

I am responsible for the day-to-day execution of digital output, social media strategy, graphic creation, and digital organizing. I work with NCJW stakeholders to comprehensively understand processes and background about NCJW priorities to inform digital advocacy.Social Media Management-Develop and execute NCJW social media strategy based on NCJW priorities and audience interest and industry best practice while accounting for a rapidly shifting political climate.-Regular monitoring and reporting of social media KPIs Day-to-day social media management-Digital organizing with NCJW coalition partners (participating in digital actions, creating assets for coalition toolkits, and building relationships across organizations, and participating in joint strategy sessions)-Creating and distributing digital toolkits via Adobe Spark for NCJW partners around NCJW priorities. -Proactive participation in social media conversations around NCJW priorities-Growing social media following and engagement across channels as well as opportunities to expand in new channels. (14%+ across channels over 9 months) -Awareness of issues and events related to NCJW priorities for sharing across platforms.-Staying on top of industry standards and trends related to social media management and digital advocacy. Digital Marketing -Managing and executing digital requests( social media, web updates, form creation, and graphics) from internal teams. -Assisting Associate Director in the management of new website.-Create and implement email design templates-Implement design best practices and testing in the email programDesign -Create graphics for use across social media in keeping with NCJW brand standards -Create graphic templates for social media and other NCJW assets. Work with stakeholders across departments to create graphics that embody NCJW initiatives -Consistent professional development regarding best practices and tech stack(Adobe suite, EveryAction Phone2Action).

Alexandria, Virginia

- Established and ran cross-departmental metrics meetings to develop a comprehensive understanding of Flight Safety Foundation's digital standing.-Formalized tracking of digital assets- Designed and implemented integrated marketing plans with a focus on content driven social media and email programs.-Designed and implemented social media packages including logo design and video content.- Increased organic social media followings between 7-30% across channels. - Opened new social media channels (Instagram and member based online community). - Designed and began implementation of comprehensive digital systems overhaul based on board priorities. - Evaluated and made recommendations for expansion of MarTech Stack.- Implemented digital cleanup which created improved segmentation and reduced email bounce.- Developed relationships technical service providers (web design, app design).-Owned SEO.- Acting Webmaster.-Edited press releases for distribution on social media and email.

Global

-Policy research-Relationship management -Event management

Washington D.C. Metro Area

- Management of organic social channels - Collaborating with Marketing team to execute integrated marketing campaigns- Designing and testing social media campaigns - Tracking and reporting on the health of organic social channels - Driving weekly metrics meeting- Executing weekly content email- Performing post-webinar actions

Washington D.C. Metro Area

Washington D.C. Metro Area

Los Angeles

• Event organization and management including a 2013 conference “Being Our Own Heroes: Celebrating Women in Economic and Social Leadership” where I moderated panels of high level officials including the Attorney General of The Bahamas. • Cultivated relationships with key staff of organizations where the Ambassador is a board member and served as a liaison between her and said organizations by attending meetings and events, handling logistics and debriefing. • Researched, wrote and edited content to best consistently define the Ambassador’s brand including speech writing, press releases and policy to be used by the Ambassador Nicole Avant Scholarship Foundation.• Researched and vetted proposals from organizations requesting the Ambassador’s participation. • Handled communication between the Ambassador and media. • Worked with the Ambassador to allocate time and funding to charitable organizations.• Managed staff and outside vendors and handled major financial transactions on the Ambassador’s behalf. • Protocol assistance.Learned, implemented and taught technology as needed.

Nassau, The Bahamas

• Media outreach including cultivating relationships with journalists, researching and providing information for press packets, press releases and other materials. • Documented and tracked media coverage featuring the U.S. Embassy and key officials • Documented events. • Project Manager for select Public Diplomacy projects.• Protocol assistance and event management.• Supervised interns at special events and projects. • Aided high profile American and Bahamian officials at special events.• Learned and implemented technology as needed including social media platforms and video editing.

Nassau, The Bahamas

-Created and published the U.S. Embassy newsletter.-Publicized events and organizations in Nassau as well as highlighting the work of Embassy officials to promote the U.S. Bahamian Relationship- Grew the Junkanoo Journal from a bi-weekly internal newsletter to a weekly publication read widely in the expat community with a peak readership of 300+.- Recipient of an Ambassador's Award.