Carol Smith Email & Phone Number

Eden Prairie, MN

• Supported Dell Enterprise sales and revenue goals by driving marketing campaigns through the network of premium channel partners via indirect model. Developed, consulted, project managed lead generation campaigns..
• Developed and managed channel partner marketing efforts in support of regional sales revenue goals resulting in increased sales ranging from 15--40% per annum.
• Delivered an average of 215 marketing programs annually ranging from live seminars, to tradeshows, to webinars, to telemarketing and digital marketing.
• Generated 30--100% growth in pipeline numbers by motivating resellers to adopt and execute annual marketing plans. Realized ROI from marketing program dollars averaging 54:1 where 20:1 ROI was determined to be a.

Eden Prairie, MN

• Worked with Compellent Sales and channel partner teams to develop and deliver lead generation events and programs to support sales revenue objectives.
• Spearheaded the development and implementation of channel marketing program for partner network to bring process and consistency to the program resulting in increased partner satisfaction and visibility into ROI of.
• Brought together IT, Sales, Finance and Marketing teams to identify and install required components of demand generation tracking into CRM.
• Delivered 200% increase in leads year over year in 2011 by collaborating with internal marketing, sales and external channel partner teams to develop and execute lead generation campaigns.

Eden Prairie

• Supported Marketing Communications operations by tending to, initiating and implementing processes intended to streamline workflow and save money.
• Selected by management to lead four cross-functional teams in partner portal redesign resulting in a streamlined design with more robust content thus increasing portal usefulness. Defined portal blueprint.
• Initiated research into and adoption of third-party delivery of marketing services to channel partner organization resulting in faster delivery of materials to partners and increased departmental efficiency.
• Developed marketing accounts payable sign-off process to reduce payment time from four+ weeks to as quickly as eight hours resulting in better payment terms and improved supplier relations.

Eden Prairie, MN

• Supported district manager in sales administration, reporting and communications for sales team covering MinnDakota region.
• Compiled and reported weekly sales volume by product category for retail stores in region.
• Provided analysis on trends and gaps in product performance
• Submitted sales expense reports for reimbursement to 10-member sales team.
• Copied, faxed and mailed critical