Carol Smith Email & Phone Number

Eden Prairie, Mn

Supported Dell Enterprise sales and revenue goals by driving marketing campaigns through the network of premium channel partners via indirect model. Developed, consulted, project managed lead generation campaigns. Motivated internal and external teams to deliver high performance of programs. Monitored success via closed-loop systems.• Developed and managed channel partner marketing efforts in support of regional sales revenue goals resulting in increased sales ranging from 15--40% per annum. • Delivered an average of 215 marketing programs annually ranging from live seminars, to tradeshows, to webinars, to telemarketing and digital marketing. • Generated 30--100% growth in pipeline numbers by motivating resellers to adopt and execute annual marketing plans. Realized ROI from marketing program dollars averaging 54:1 where 20:1 ROI was determined to be a successful program.

Eden Prairie, Mn

Worked with Compellent Sales and channel partner teams to develop and deliver lead generation events and programs to support sales revenue objectives.• Spearheaded the development and implementation of channel marketing program for partner network to bring process and consistency to the program resulting in increased partner satisfaction and visibility into ROI of marketing program dollars. • Brought together IT, Sales, Finance and Marketing teams to identify and install required components of demand generation tracking into CRM. • Delivered 200% increase in leads year over year in 2011 by collaborating with internal marketing, sales and external channel partner teams to develop and execute lead generation campaigns.

Eden Prairie

Supported Marketing Communications operations by tending to, initiating and implementing processes intended to streamline workflow and save money. • Selected by management to lead four cross-functional teams in partner portal redesign resulting in a streamlined design with more robust content thus increasing portal usefulness. Defined portal blueprint, requirements, processes, flow, and outcomes desired by users. Ensured the groups met deliverable deadlines. • Initiated research into and adoption of third-party delivery of marketing services to channel partner organization resulting in faster delivery of materials to partners and increased departmental efficiency. • Developed marketing accounts payable sign-off process to reduce payment time from four+ weeks to as quickly as eight hours resulting in better payment terms and improved supplier relations.

Eden Prairie, Mn

Supported district manager in sales administration, reporting and communications for sales team covering MinnDakota region. • Compiled and reported weekly sales volume by product category for retail stores in region. • Provided analysis on trends and gaps in product performance• Submitted sales expense reports for reimbursement to 10-member sales team. • Copied, faxed and mailed critical