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Christopher Penn is listed as Co-Founder and Chief Data Scientist at TrustInsights.ai at Trust Insights, based in Framingham, Massachusetts, United States. AeroLeads shows a matched LinkedIn profile for Christopher Penn.
Christopher Penn previously worked as Co-Founder and Chief Data Scientist at Trust Insights and Co-Host at Marketing Over Coffee. Christopher Penn holds Ms/Mis, Information Systems from Questrom School Of Business, Boston University.
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Christopher S. Penn is an authority on analytics, digital marketing, marketing technology, data science, and machine learning. A recognized thought leader, best-selling author, and keynote speaker, he has shaped five key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, marketing data science, and artificial intelligence/machine learning in marketing. As co-founder and Chief Data Scientist of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research & development.Mr. Penn is a 2024, seven-time IBM Champion in IBM Data and AI, a Brand24 Top 100 Digital Marketer, an Onalytica Top 100 AI in Marketing influencer, and co-host of the award-winning Marketing Over Coffee marketing podcast. Prior to co-founding Trust Insights, he built the marketing for a series of startups with a 100% successful exit rate in the financial services, SaaS software, and public relations industries. His work has served brands such as Twitter, T-Mobile, Citrix Systems, GoDaddy, AAA, McDonald’s, and many others.Mr. Penn is an IBM Watson Machine Learning Certified Professional, a Google Analytics Certified Professional, a Google Ads Certified Professional, a Google Digital Sales Certified Professional, and a Hubspot Inbound Certified Professional. He is the author of over two dozen marketing books including bestsellers such as AI for Marketers: A Primer and Introduction, Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero, and Leading Innovation.Learn more about Christopher here:https://www.ChristopherSPenn.comhttps://www.MarketingOverCoffee.comhttps://twitter.com/cspennhttps://www.trustinsights.aiImportant: If your first message after connecting is a pitch, then with regret I need to report your message as promotional/spam to LinkedIn and remove the connection.
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Boston, Massachusetts, US
I'm the resident AI person at Trust Insights. Got a marketing data, analytics, or AI strategy problem? I'll help you solve your mysteries.I've built AI-powered attribution modeling (to know what's working and what isn't), predictive analytics for content marketing (to know what to publish and when), and digital customer journey mapping (to know what to say.
I'm the co-host of one of the top marketing podcasts, largely thanks to my talented co-host, John Wall. Each week we discuss old and new marketing, tips, tactics, methods, ideas, strategies, and much more to get more out of your marketing efforts. With over 700 episodes and a million downloads, it's one of the most popular marketing podcasts in the.
San Francisco, CA, US
Member of the Social Media Advisory Board. I provide guidance to the team about social media trends, especially as they relate to marketing analytics, social media marketing analytics, social media and data science, and social media and artificial intelligence.
The Order advocates for equitable treatment and representation of LGBTQ+ and female-led media and entertainment. Through strategic fundraising, public support campaigns, and advocacy, we aim to promote greater diversity, equity, and inclusion in the entertainment industry. Our vision is a world where all forms of media are celebrated and valued, regardless.
Boston, Massachusetts, US
At SHIFT, I help clients understand how earned media and public relations impact their marketing efforts and demonstrating how to measure PR, marketing, and finding ROI in a big picture view. I run many of the inbound marketing and lead generation programs for SHIFT's own marketing, from CRM administration to Pardot marketing automation to Google Analytics.
I had the honor and privilege to address NSA about the future of public speaking, augmented by artificial intelligence. Feedback included:"Your presentation was fantastic! Thank you for sharing a portion of your brilliance with us! #nsa18""@cspenn did a great job explaining how #AI will disrupt speaking! Wise speakers will take actions to leverage AI!.
I had the honor and privilege to address Social Media Dallas about predictive analytics for social media marketers. Feedback included:"Can you tell I was excited to be at #SMDallas? Thanks for the great presentation on predictive analytics @cspenn. ""Thanks @cspenn and @SM_Dallas for a great presentation tonight!"".@cspenn is blowing our minds teaching us.
Delivered the opening keynote at Marin Masters, New York City on cognitive marketing.
Armonk, New York, NY, US
I spoke on the Rise of the Citizen Analyst, how the democratization of analytics tools is fueling the citizen analyst movement.
Delivered the track keynote on building a data-driven customer journey.
Boston, MA, US
I delivered the opening keynote on the topic of reinventing PR.Testimonials:- @cspenn @PRSABoston @prsane you rocked the AM keynote! Thanks for joining us & the awesome takeaways! #PRXNE- @cspenn @SHIFTcomm thank you for an informative session this morning.- Excellent keynote by @cspenn on reinventing PR. #PRXNE- Attending keynote by @cspenn. Good speech.
I am the co-founder of the PodCamp Unconference series, along with partner Chris Brogan. Our inaugural event, with the support of over 300 registered attendees and 40 sponsors, was held September 8-10, 2006 at Bunker Hill Community College and Harvard University. For more information or to contact me specifically about PodCamp, please email me at.
Westford, US
I spoke on the topic of Scaling Innovation. Feedback included:.@cspenn You. Rocked. #SocialTools16. Thanks for sharing your wisdom with all!Always a pleasure to hear the brilliant insights of metrics guru @cspenn at #SocialTools16 keynoteJust taken to school by @cspenn on using scientific method to lead innovation that is scaleable. Worth the admission..
Presented "Cultivating Influence" as opening keynote speaker for the AgChat Foundation Cultivate and Connect Conference. I shared why influence is important, what social media influence is, and how to grow your social presence.Testimonials:"Great presentation from @cspenn on being an influencer. So many good points! #acfc15""You know a speaker is good if.
New York, NY, US
Presented "From Data Zero to Marketing Hero" as the closing keynote for the ICSC MOCIAL+ Conference in San Francisco, CA. Attendee feedback included:"Your presentation was a huge success…""'Our greatest limiting resource is time!' Thanks for the great content @cspenn at #ICSCmocial!"
Presented "From Data to Insight", a talk about the 7 step foundational method of data analysis, plus 3 tactical methods for getting more out of your data. Attendee feedback included:"Thanks, @cspenn for once again killing it with practical, actionable advice on how to handle data. Great session! #INBOUND14 #FutureM""@cspenn You did a fantastic job.
I was the keynote speaker at SoFabCon 2014, speaking about how bloggers and brands can analyze, build, and convert their audiences to grow their businesses and increase their value. Attendee feedback included:"The keynote speaker was worth the cost of my ticket alone! Thanks @cspenn for the info!""I have never learned so much from a keynote speaker as I.
I spoke at Dreamforce 2013 on the topic of From Likes to Leads: Finding, Building, and Converting New Audiences to Grow Your Business.
I spoke on the topic of "Where Marketing's Next Best Ideas Will Come From" at the FutureM Conference. We examined the process of creativity, current thinking and research about how creativity works, 4 methods for bolstering your creative skills, and how creativity is measured.
Cambridge, Massachusetts, US
I spoke on the Bold Talks stage at Hubspot's INBOUND2013 Conference on the topic of Awaken Your Superhero: How Social Media Saves Lives. I looked at the means, motivation, and opportunity behind heroism in the modern age, and how the opportunity to make a difference in the lives of our community, our tribe, is literally in the palm of our hands.
I did the closing keynote on Understanding the Power of Earned Media - what it is, why it’s important, how it works (and how to generate your own), and how to think about measuring it.If you're so inclined, you can watch it below:
Seattle, WA, US
My job is simple: get qualified leads in the door using Inbound Marketing methods such as social media, search, and email. In the first 8 months, I've helped to create a 10x increase in the number of inbound leads through organic SEO, social media marketing, email marketing, and other marketing methods.
I presented on the topic of social media influence and 6 ways you can find influencers.
I presented on the topics of social media influence and social media ROI at this incredible, gigantic conference.
As part of the Social Media Business Summit series, I presented on digital marketing ROI - how to find it and grow it.
New York, New York, US
Advanced Social Media and Email Integration: Email is still a core online marketing channel. It works. It continues to pay dividends for small and big businesses alike. Social media comes along and makes email even better. Messages can be augmented, amplified, and better targeted.The permission based marketing of email integrates well with the discussion.
Washington, DC, US
Email marketing works across a variety of disciplines and fields. In this conference session, Christopher Penn spoke about: learn the 5 things every email marketer wants and how to achieve them.
Social Media Marketing: Beyond the Basics. Join social media marketing professor and Blue Sky Factory VP of Strategy Christopher Penn for a 3 hour intensive look at how social media fits into your marketing mix, what techniques, tactics, and ideas are effective, how to effectively measure your social media efforts in real-world metrics that matter, and how.
21st Century Email Marketing: Why Email is Working Better Than Ever in a Mobile, Social WorldMr. Penn helps you understand the five key concepts (More audience, more delivery, more opens, more actions, and more/better metrics) that nearly every email marketer needs to master, plus actionable steps to put into effect the moment you’re back in the office for.
Leveraging New MediaChristopher S. Penn will provide an overview of popular social networking sites such as Facebook and Twitter and discuss how NCHELP members can use these media services to highlight outreach efforts, improve communication and promote brand awareness. He will also discuss how social media could be utilized to assist in the servicing of.
I had the pleasure and privilege to speak at Jeff Pulver's 140 Character Conference in New York City on June 16, 2011 about awakening your superhero - how new media gives us superpowers, but we need to awaken ourselves and realize what we're capable of.
Baltimore, MD, US
As VP/SI, my work at Blue Sky Factory is to help an already awesome company get more juice for its squeeze, from product design to marketing to client relations. I'll be pitching in wherever the team needs me the most. In just the first year alone, I've helped the marketing team increase lead generation by over 500%. So successful was the marketing that.
Lake Elsinore, California, US
Facebook Analytics – How to Know if You Reach Your GoalsWondering if there's more to social than just name recognition and "voice"? Wondering if there are better ways to measure real, dollar-value impact of your Facebook marketing efforts? Join Christopher S. Penn, VP of Strategy and Innovation, as he shows you multiple options for measuring Facebook's.
http://www.nedma.com/events/event.asp?id=162#221 Century Email MarketingWant to know what the top 5 issues facing email marketers are and how to achieve impressive results with your email marketing? Join Blue Sky Factory Vice President of Strategy and Innovation Christopher S. Penn for a session on the 5 things every email marketer wants and how you can.
E-mail Marketing Power Ideas: Best Practices on What You Need to Succeed
Facebook Analytics – How to know if you reach your goals
Frederick, MD, US
21st Century Email Marketing - Dispel misconceptions and get clarity in your email marketing practices. Discussion includes A/B testing, measurement, growing your audience, avoiding spam filters, and increasing engagement. Presented by Christopher S. Penn (Blue Sky Factory)
Speaking on email marketing, Video here: http://blog.activeedge.com/tag/podcamp-new-hampshire/
Spoke at our User Conference in Baltimore on Email Marketinghttp://www.blueskyfactory.com/company/events/userconference/
Spoke at the New England XPO for Business with Patrick O'Malley
Awaken Your Superhero:Video: http://www.christopherspenn.com/2010/09/awakening-your-superhero-at-140conf/
US
E-Mail Marketing That Drives Results With Chris PennRecorded version: http://www.blueskyfactory.com/webinar-archives/21st-century-webinar/21st-century-webinar.php
Topic: Email Marketing: Tools and StrategiesDescription: Email, the channel we forget to invest in is one of the biggest revenue generators in the history of online marketing. Learn best practices that drive optimal open rates, CTR and deliverability as well as introduce you to cutting edge techniques, tools and strategies.
Topic: Email Marketing: Tools and StrategiesDescription:Email Marketing, the channel we all forget to invest in; however, it is one of the biggest revenue generators in the history of online marketing. In this session, you will learn best practices that drive optimal open rates, CTR and deliverability as well as introduce you to cutting edge techniques.
The Technology Behind Social DataArticle on the event: http://www.redcross.org/portal/site/en/menuitem.1a019a978f421296e81ec89e43181aa0/?vgnextoid=fa532b019666a210VgnVCM10000089f0870aRCRD
Mount Pleasant, SC, US
Spoke on 21 Century Email Marketing
Speaker on Goal Focused Analytics and Social Media ROI at the Social Fresh St. Louis conference.
US
Presented a 2 hour workshop at OptSum March 2009 on Email Marketing That Drives Results.Session Description:Email continues to be one of the most valuable opportunities to reach today’s consumer. According to the Direct Marketing Association (DMA), email marketing generated an ROI of $43.62 for every dollar spent in 2009. After all, email is targeted.
Presented on Goal Focused Analytics at the Social Fresh conference in Portland, OR.
Presented on SEO & SEM: What Does It Take To Succeed? at the ETC 2010 Conference in Providence, RI
The Financial Aid Podcast is a daily internet radio show which I present to students, parents, professionals, and vendors. Each day, I cover topics such as financial aid news, scholarships, job hunting, and personal finance. Be sure to add it to your iTunes music player for free by visiting www.FinancialAidPodcast.com on the web.
Las Vegas, Nevada, US
I am the Chief Media Officer at the Edvisors Network and Student Loan Network, overseeing all aspects of technology and media, as well as Internet marketing, press, and public relations. If you've got questions about paying for college, I either have answers or know someone who does.
Speaker / Presenter of the topic Doing More With Less.
Spoke on sessions regarding Social Media ROI.Session description: Join Christopher Penn as he helps Argentinean Steakhouse owner Justin Levy understand and break out the impact of social media versus other forms of marketing and its impact on the bottom line of a locally run business. Think social media has no ROI? Think social media can't be measured?.
Mount Pleasant, SC, US
Public speaker and presenter at MarketingProfs Digital Marketing Mixer
San Francisco, CA, US
I created, designed, and developed a brand new distance learning course with some of the world's best social media experts to teach advanced social media concepts as a master certificate course.
San Francisco, CA, US
Taught three sets of lectures for the Internet Marketing Master Certificate course for the University of San Franscisco online, including how to promote videos, set up a marketing funnel, design and implement metrics, and more.
Mount Pleasant, SC, US
Presenter of information at Email Marketing/Web Usability/Social Media One-on-One Therapy sessions at MarketingProfs B2B Forum 2009 in Boston, MA.
Delivered a 45 minute presentation on New Media 101 to help introduce new media to an audience largely unfamiliar with the topic.
Public speaker and presenter at GEAR UP
Presenter of the webinar Building Blocks of Social Media for SREB GoAllianceSession description:In this webinar, Christopher S. Penn, Chief Media Officer of the Student Loan Network, shared the four key pre-requisites you MUST have in place before starting any kind of social media marketing campaign, from passion to design science to fundamentals of good.
Public speaker and presenter at MASFAA 2008 conference in Hyannis, MA
Public speaker and presenter at PodCamp Philly on social media and analytics.
Public speaker and presenter at Inbound Marketing Summit 2008. Presented a session on Should Your Business Be Podcasting?
I am the Chief Technology Officer at the Edvisors Network and Student Loan Network, overseeing all aspects of technology and new media.
I was the lead organizer along with a fabulous team and speaker at PodCamp Boston 3, the new media/social media community conference. We had 465 of the smartest, most energized, most passionate people descend on Boston for two days to learn, share, and grow their new media skills, and I was happy to provide them with the opportunity to make magic happen.I.
Mount Pleasant, SC, US
Public speaker and presenter at Marketing Profs B2B Forum in Boston, MA
I did direct mail outreach for PodCamp DC and presented two sessions at the event.New Media Marketing: How New Media Powers Business. 10 AM Saturday. I’ve been working on refining this ever-evolving presentation which now includes aspects of sales, internet marketing, search engine optimization, and just about everything else, all linked to a framework.
I did marketing and outreach for PodCamp NYC to attract as diverse an audience as possible to the event. I also presented on five different sessions including Podcasting 101, New Media Marketing, Using LinkedIn to Power your Personal Network, Affordable PR for Non-Profits using New Media, and Social Media and Politics (panel).If you attended PodCamp NYC.
Volunteered to assist NewBCamp in digital outreach and delivered a 45 minute presentation on New Media 101 to help introduce new media to an audience largely unfamiliar with the topic.
As lead organizer of PodCamp Boston 2, I was responsible for making sure PodCamp Boston 2 happened and ensuring that financial, operational, and marketing goals were achieved, as well as creating an environment where attendees had a productive, fun time.
As producer of the independent fan album Virtual Hot Wings, on behalf of podsafe musician Matthew Ebel, I recorded, edited, and compiled the album through 70+ builds, including cover art, individual tracks, branding, web site creation, online transaction processing, and internet marketing, along with a team of 5. Learn more at.
I was a presenter on the topic of new media and podcasting at the Postsecondary Electronic Standards Council 4th Annual Conference on Technology and Standards, discussing what podcasting is and how it applies to educational technology in the financial aid industry.
Public speaker and presenter at PodCamp Toronto. Presented three sessions: Podcast Marketing 2.0, Podcast 401: Advanced Audience Buildings, and WinAmpCast/Google Gadget Podcast Kits. Member of Corporate Podcasting Tactics Panel.
I was the director of IT and systems at Credit Union On Line, a data processor for 22 New England credit unions.
I was a senior technical consultant at Boston Automation in Boston, MA, serving small businesses with infrastructure and internet consulting, from getting their systems in place to creating an internet presence for them.
CIO and chief technologist at CASCAP, Inc. a mental healthcare provider based in Cambridge, Massachusetts. Brought agency into the Internet age, created web presence, established networks among 14 sites, and led training of staff on basic Internet communications. Established first Internet-based donations for agency, including an interactive campaign for a.
Quick answers generated from the profile data available on this page.
Christopher Penn works for Trust Insights.
Christopher Penn is listed as Co-Founder and Chief Data Scientist at TrustInsights.ai at Trust Insights.
Christopher Penn is based in Framingham, Massachusetts, United States while working with Trust Insights.
Christopher Penn has worked for Trust Insights, Marketing Over Coffee, Social Media Pulse, The Order (Non-Profit), and Shift Communications.
You can use AeroLeads to view verified contact signals for Christopher Penn at Trust Insights, including work email, phone, and LinkedIn data when available.
Christopher Penn holds Ms/Mis, Information Systems from Questrom School Of Business, Boston University.
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