Christopher Penn

Christopher Penn Email and Phone Number

Co-Founder and Chief Data Scientist at TrustInsights.ai @ Trust Insights
Christopher Penn's Location
Framingham, Massachusetts, United States, United States
About Christopher Penn

Christopher S. Penn is an authority on analytics, digital marketing, marketing technology, data science, and machine learning. A recognized thought leader, best-selling author, and keynote speaker, he has shaped five key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, marketing data science, and artificial intelligence/machine learning in marketing. As co-founder and Chief Data Scientist of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research & development.Mr. Penn is a 2024, seven-time IBM Champion in IBM Data and AI, a Brand24 Top 100 Digital Marketer, an Onalytica Top 100 AI in Marketing influencer, and co-host of the award-winning Marketing Over Coffee marketing podcast. Prior to co-founding Trust Insights, he built the marketing for a series of startups with a 100% successful exit rate in the financial services, SaaS software, and public relations industries. His work has served brands such as Twitter, T-Mobile, Citrix Systems, GoDaddy, AAA, McDonald’s, and many others.Mr. Penn is an IBM Watson Machine Learning Certified Professional, a Google Analytics Certified Professional, a Google Ads Certified Professional, a Google Digital Sales Certified Professional, and a Hubspot Inbound Certified Professional. He is the author of over two dozen marketing books including bestsellers such as AI for Marketers: A Primer and Introduction, Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero, and Leading Innovation.Learn more about Christopher here:https://www.ChristopherSPenn.comhttps://www.MarketingOverCoffee.comhttps://twitter.com/cspennhttps://www.trustinsights.aiImportant: If your first message after connecting is a pitch, then with regret I need to report your message as promotional/spam to LinkedIn and remove the connection.

Christopher Penn's Current Company Details
Trust Insights

Trust Insights

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Co-Founder and Chief Data Scientist at TrustInsights.ai
Christopher Penn Work Experience Details
  • Trust Insights
    Co-Founder And Chief Data Scientist
    Trust Insights Mar 2018 - Present
    Boston, Massachusetts, Us
    I'm the resident AI person at Trust Insights. Got a marketing data, analytics, or AI strategy problem? I'll help you solve your mysteries.I've built AI-powered attribution modeling (to know what's working and what isn't), predictive analytics for content marketing (to know what to publish and when), and digital customer journey mapping (to know what to say and where) - long before ChatGPT existed. In fact, I've been working in the AI field since 2013.Today, I speak and teach around the world about how to make the most of the three classes of AI (including generative AI) for your business.
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  • Marketing Over Coffee
    Co-Host
    Marketing Over Coffee Mar 2007 - Present
    I'm the co-host of one of the top marketing podcasts, largely thanks to my talented co-host, John Wall. Each week we discuss old and new marketing, tips, tactics, methods, ideas, strategies, and much more to get more out of your marketing efforts. With over 700 episodes and a million downloads, it's one of the most popular marketing podcasts in the world.Visit http://www.MarketingOverCoffee.com for more information and how to get the show for free.
  • Social Media Pulse
    Board Member
    Social Media Pulse Jan 2022 - Jan 2024
    San Francisco, Ca, Us
    Member of the Social Media Advisory Board. I provide guidance to the team about social media trends, especially as they relate to marketing analytics, social media marketing analytics, social media and data science, and social media and artificial intelligence.
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  • The Order (Non-Profit)
    Head Of Data Science
    The Order (Non-Profit) Dec 2022 - Dec 2023
    The Order advocates for equitable treatment and representation of LGBTQ+ and female-led media and entertainment. Through strategic fundraising, public support campaigns, and advocacy, we aim to promote greater diversity, equity, and inclusion in the entertainment industry. Our vision is a world where all forms of media are celebrated and valued, regardless of creators' gender, sexual orientation, or background.In my role as Head of Data Science for The Order, I:- Led comprehensive data science initiatives, driving targeted advertising campaigns, analyzing advertising media landscapes, and conducting custom audience analysis.- Developed and implemented advanced models and algorithms for audience inference, Twitter data processing, and propensity score risk assessment.- Orchestrated the creation and management of custom software solutions for social media management, email marketing with integrated data, and media monitoring.- Conducted extensive research on latent demand patterns, media consumption, and strategic acquisition opportunities, providing valuable insights for marketing strategies and decision-making.- Produced captivating video ads and implemented innovative influencer marketing programs, expanding brand reach and driving engagement.- Utilized predictive analytics to forecast demand patterns and develop propensity score risk models, optimizing resource allocation and decision-making processes.- Crafted and executed public relations strategies, managing brand reputation and external communications.- Oversaw survey data processing and reporting, generating actionable insights for marketing and business strategies.
  • Shift Communications
    Vice President Of Marketing Technology
    Shift Communications Dec 2012 - Mar 2018
    Boston, Massachusetts, Us
    At SHIFT, I help clients understand how earned media and public relations impact their marketing efforts and demonstrating how to measure PR, marketing, and finding ROI in a big picture view. I run many of the inbound marketing and lead generation programs for SHIFT's own marketing, from CRM administration to Pardot marketing automation to Google Analytics and more. In the first 3 months, I exceeded my lead generation targets by 16x using proven, tested lead generation and content marketing strategies, implemented cutting edge data science and machine learning practices, and I've built a multimillion dollar business unit.Learn more at http://www.shiftcomm.com
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  • National Speakers Association
    Speaker
    National Speakers Association Feb 2018 - Feb 2018
    I had the honor and privilege to address NSA about the future of public speaking, augmented by artificial intelligence. Feedback included:"Your presentation was fantastic! Thank you for sharing a portion of your brilliance with us! #nsa18""@cspenn did a great job explaining how #AI will disrupt speaking! Wise speakers will take actions to leverage AI! #nsa18 #Speaker #disrupt""I loved the way you married great presentation style, data and analytics, and relevance to the group."
  • Social Media Dallas
    Keynote Speaker
    Social Media Dallas Feb 2018 - Feb 2018
    I had the honor and privilege to address Social Media Dallas about predictive analytics for social media marketers. Feedback included:"Can you tell I was excited to be at #SMDallas? Thanks for the great presentation on predictive analytics @cspenn. ""Thanks @cspenn and @SM_Dallas for a great presentation tonight!"".@cspenn is blowing our minds teaching us about Predictive Analytics! #smdallas"
  • Marin Software
    Keynote Speaker
    Marin Software Sep 2017 - Sep 2017
    Delivered the opening keynote at Marin Masters, New York City on cognitive marketing.
  • Ibm
    World Of Watson 2016 Speaker
    Ibm Oct 2016 - Oct 2016
    Armonk, New York, Ny, Us
    I spoke on the Rise of the Citizen Analyst, how the democratization of analytics tools is fueling the citizen analyst movement.
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  • Hubspot
    Track Keynote Speaker
    Hubspot Oct 2016 - Oct 2016
    Delivered the track keynote on building a data-driven customer journey.
  • Prsa Boston
    Keynote Speaker
    Prsa Boston Jun 2016 - Jun 2016
    Boston, Ma, Us
    I delivered the opening keynote on the topic of reinventing PR.Testimonials:- @cspenn @PRSABoston @prsane you rocked the AM keynote! Thanks for joining us & the awesome takeaways! #PRXNE- @cspenn @SHIFTcomm thank you for an informative session this morning.- Excellent keynote by @cspenn on reinventing PR. #PRXNE- Attending keynote by @cspenn. Good speech, invigorating #PRXNE- Fantastic start to the day #PRXNE with @cspenn
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  • Podcamp
    Co-Founder
    Podcamp Jun 2006 - Jun 2016
    I am the co-founder of the PodCamp Unconference series, along with partner Chris Brogan. Our inaugural event, with the support of over 300 registered attendees and 40 sponsors, was held September 8-10, 2006 at Bunker Hill Community College and Harvard University. For more information or to contact me specifically about PodCamp, please email me at cspenn@PodCamp.org - and I look forward to meeting you soon!
  • Social Tools Summit
    Keynote Speaker
    Social Tools Summit Apr 2016 - Apr 2016
    Westford, Us
    I spoke on the topic of Scaling Innovation. Feedback included:.@cspenn You. Rocked. #SocialTools16 . Thanks for sharing your wisdom with all!Always a pleasure to hear the brilliant insights of metrics guru @cspenn at #SocialTools16 keynoteJust taken to school by @cspenn on using scientific method to lead innovation that is scaleable. Worth the admission. #SocialTools16As someone with the word "innovator" in her job title, I really appreciated the keynote from @cspenn :) #SocialTools16
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  • Agchat Foundation Cultivate And Connect Conference
    Keynote Speaker
    Agchat Foundation Cultivate And Connect Conference Nov 2015 - Nov 2015
    Presented "Cultivating Influence" as opening keynote speaker for the AgChat Foundation Cultivate and Connect Conference. I shared why influence is important, what social media influence is, and how to grow your social presence.Testimonials:"Great presentation from @cspenn on being an influencer. So many good points! #acfc15""You know a speaker is good if I'm excited about Excel - @cspenn talking influence. #acfc15 #agchat ""@cspenn knocking it out of the park, making good sense at #ACFC15 @agchat"
  • Icsc
    Keynote Speaker
    Icsc Aug 2015 - Aug 2015
    New York, Ny, Us
    Presented "From Data Zero to Marketing Hero"​ as the closing keynote for the ICSC MOCIAL+ Conference in San Francisco, CA. Attendee feedback included:"Your presentation was a huge success…"​"​'Our greatest limiting resource is time!'​ Thanks for the great content @cspenn at #ICSCmocial!"
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  • Futurem Conference
    Speaker
    Futurem Conference Sep 2014 - Sep 2014
    Presented "From Data to Insight", a talk about the 7 step foundational method of data analysis, plus 3 tactical methods for getting more out of your data. Attendee feedback included:"Thanks, @cspenn for once again killing it with practical, actionable advice on how to handle data. Great session! #INBOUND14 #FutureM""@cspenn You did a fantastic job explaining data analytics today! I am learning about data as a student, and your segment was very helpful!"
  • Collective Bias Sofabcon
    Keynote Speaker
    Collective Bias Sofabcon May 2014 - May 2014
    I was the keynote speaker at SoFabCon 2014, speaking about how bloggers and brands can analyze, build, and convert their audiences to grow their businesses and increase their value. Attendee feedback included:"The keynote speaker was worth the cost of my ticket alone! Thanks @cspenn for the info!""I have never learned so much from a keynote speaker as I have with @cspenn at #SoFabCon14!"
  • Dreamforce 2013
    Speaker
    Dreamforce 2013 Nov 2013 - Nov 2013
    I spoke at Dreamforce 2013 on the topic of From Likes to Leads: Finding, Building, and Converting New Audiences to Grow Your Business.
  • Futurem
    Speaker
    Futurem Oct 2013 - Oct 2013
    I spoke on the topic of "Where Marketing's Next Best Ideas Will Come From" at the FutureM Conference. We examined the process of creativity, current thinking and research about how creativity works, 4 methods for bolstering your creative skills, and how creativity is measured.
  • Hubspot
    Public Speaker
    Hubspot Aug 2013 - Aug 2013
    Cambridge, Massachusetts, Us
    I spoke on the Bold Talks stage at Hubspot's INBOUND2013 Conference on the topic of Awaken Your Superhero: How Social Media Saves Lives. I looked at the means, motivation, and opportunity behind heroism in the modern age, and how the opportunity to make a difference in the lives of our community, our tribe, is literally in the palm of our hands.
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  • Social Fresh East 2013
    Speaker
    Social Fresh East 2013 Apr 2013 - Apr 2013
    I did the closing keynote on Understanding the Power of Earned Media - what it is, why it’s important, how it works (and how to generate your own), and how to think about measuring it.If you're so inclined, you can watch it below:
  • Whatcounts
    Director Of Inbound Marketing
    Whatcounts Jul 2011 - Nov 2012
    Seattle, Wa, Us
    My job is simple: get qualified leads in the door using Inbound Marketing methods such as social media, search, and email. In the first 8 months, I've helped to create a 10x increase in the number of inbound leads through organic SEO, social media marketing, email marketing, and other marketing methods.
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  • Podcamp East
    Speaker
    Podcamp East Sep 2012 - Sep 2012
    I presented on the topic of social media influence and 6 ways you can find influencers.
  • Salesforce.Com Dreamforce Conference
    Speaker
    Salesforce.Com Dreamforce Conference Sep 2012 - Sep 2012
    I presented on the topics of social media influence and social media ROI at this incredible, gigantic conference.
  • Blogworld Expo
    Speaker
    Blogworld Expo Jun 2012 - Jun 2012
    As part of the Social Media Business Summit series, I presented on digital marketing ROI - how to find it and grow it.
  • Social Fresh Llc
    Speaker
    Social Fresh Llc Sep 2011 - Sep 2011
    New York, New York, Us
    Advanced Social Media and Email Integration: Email is still a core online marketing channel. It works. It continues to pay dividends for small and big businesses alike. Social media comes along and makes email even better. Messages can be augmented, amplified, and better targeted.The permission based marketing of email integrates well with the discussion level interaction that social media allows.
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  • Eduweb Conference
    Speaker
    Eduweb Conference Aug 2011 - Aug 2011
    Washington, Dc, Us
    Email marketing works across a variety of disciplines and fields. In this conference session, Christopher Penn spoke about: learn the 5 things every email marketer wants and how to achieve them.
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  • Wharton Web Conferece
    Speaker
    Wharton Web Conferece Jul 2011 - Jul 2011
    Social Media Marketing: Beyond the Basics. Join social media marketing professor and Blue Sky Factory VP of Strategy Christopher Penn for a 3 hour intensive look at how social media fits into your marketing mix, what techniques, tactics, and ideas are effective, how to effectively measure your social media efforts in real-world metrics that matter, and how to integrate social media with all of your other marketing channels.
  • Marcom Forum 2011
    Speaker
    Marcom Forum 2011 Jun 2011 - Jun 2011
    21st Century Email Marketing: Why Email is Working Better Than Ever in a Mobile, Social WorldMr. Penn helps you understand the five key concepts (More audience, more delivery, more opens, more actions, and more/better metrics) that nearly every email marketer needs to master, plus actionable steps to put into effect the moment you’re back in the office for improved engagement and effectiveness.Also on the docket is what things you should be testing (we all talk about the importance of testing but no one ever helps you judge what should be tested in the first place), new ideas for content, and nearly instant ways to measure ROI.
  • Nchelp Spring Conference 2011
    Speaker
    Nchelp Spring Conference 2011 Jun 2011 - Jun 2011
    Leveraging New MediaChristopher S. Penn will provide an overview of popular social networking sites such as Facebook and Twitter and discuss how NCHELP members can use these media services to highlight outreach efforts, improve communication and promote brand awareness. He will also discuss how social media could be utilized to assist in the servicing of student loans and will provide prognostications on the future of new media.
  • 140 Character Conference
    Speaker
    140 Character Conference Jun 2011 - Jun 2011
    I had the pleasure and privilege to speak at Jeff Pulver's 140 Character Conference in New York City on June 16, 2011 about awakening your superhero - how new media gives us superpowers, but we need to awaken ourselves and realize what we're capable of.
  • Blue Sky Factory
    Vice President, Strategy And Innovation
    Blue Sky Factory Feb 2010 - Jun 2011
    Baltimore, Md, Us
    As VP/SI, my work at Blue Sky Factory is to help an already awesome company get more juice for its squeeze, from product design to marketing to client relations. I'll be pitching in wherever the team needs me the most. In just the first year alone, I've helped the marketing team increase lead generation by over 500%. So successful was the marketing that the BSF team accomplished that we were acquired by WhatCounts in July 2011.
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  • Blogworld Nyc 2011
    Speaker
    Blogworld Nyc 2011 May 2011 - May 2011
    Lake Elsinore, California, Us
    Facebook Analytics – How to Know if You Reach Your GoalsWondering if there's more to social than just name recognition and "voice"? Wondering if there are better ways to measure real, dollar-value impact of your Facebook marketing efforts? Join Christopher S. Penn, VP of Strategy and Innovation, as he shows you multiple options for measuring Facebook's impact on your organization with tools you already have. Get insights into what's really working and what's not, what your real returns on investment are, and how to identify opportunities to improve quickly.http://blogworld-nyc2011.sched.org/event/a41a063ee5b0c9c7089a3103c3b1a006
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  • Nedma Marketing Technology Conference 2011
    Speaker
    Nedma Marketing Technology Conference 2011 Feb 2011 - Feb 2011
    http://www.nedma.com/events/event.asp?id=162#221 Century Email MarketingWant to know what the top 5 issues facing email marketers are and how to achieve impressive results with your email marketing? Join Blue Sky Factory Vice President of Strategy and Innovation Christopher S. Penn for a session on the 5 things every email marketer wants and how you can get more of them in your marketing program, from audience building to metrics that matter.
  • Etc2011
    Speaker
    Etc2011 Feb 2011 - Feb 2011
    E-mail Marketing Power Ideas: Best Practices on What You Need to Succeed
  • Socialfresh Tampa 2011
    Speaker
    Socialfresh Tampa 2011 Feb 2011 - Feb 2011
    Facebook Analytics – How to know if you reach your goals
  • Frednmt 3.0
    Speaker
    Frednmt 3.0 Feb 2011 - Feb 2011
    Frederick, Md, Us
    21st Century Email Marketing - Dispel misconceptions and get clarity in your email marketing practices. Discussion includes A/B testing, measurement, growing your audience, avoiding spam filters, and increasing engagement. Presented by Christopher S. Penn (Blue Sky Factory)
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  • Podcamp Nh
    Speaker
    Podcamp Nh Oct 2010 - Oct 2010
    Speaking on email marketing, Video here: http://blog.activeedge.com/tag/podcamp-new-hampshire/
  • Blue Sky Factory 2010 User Conference
    Speaker
    Blue Sky Factory 2010 User Conference Oct 2010 - Oct 2010
    Spoke at our User Conference in Baltimore on Email Marketinghttp://www.blueskyfactory.com/company/events/userconference/
  • New England Xpo For Business Boston 2010
    Speaker
    New England Xpo For Business Boston 2010 Sep 2010 - Sep 2010
    Spoke at the New England XPO for Business with Patrick O'Malley
  • 140 Character Conference Boston 2010
    Speaker
    140 Character Conference Boston 2010 Sep 2010 - Sep 2010
    Awaken Your Superhero:Video: http://www.christopherspenn.com/2010/09/awakening-your-superhero-at-140conf/
  • Optimization Summits Fall 2010
    Speaker
    Optimization Summits Fall 2010 Sep 2010 - Sep 2010
    Us
    E-Mail Marketing That Drives Results With Chris PennRecorded version: http://www.blueskyfactory.com/webinar-archives/21st-century-webinar/21st-century-webinar.php
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  • Podcamp Boston 5
    Speaker
    Podcamp Boston 5 Sep 2010 - Sep 2010
  • Online Marketing Summit 2010 Boston
    Speaker
    Online Marketing Summit 2010 Boston Jul 2010 - Jul 2010
    Topic: Email Marketing: Tools and StrategiesDescription: Email, the channel we forget to invest in is one of the biggest revenue generators in the history of online marketing. Learn best practices that drive optimal open rates, CTR and deliverability as well as introduce you to cutting edge techniques, tools and strategies.
  • Online Marketing Summit 2010 Nyc
    Speaker
    Online Marketing Summit 2010 Nyc Jul 2010 - Jul 2010
    Topic: Email Marketing: Tools and StrategiesDescription:Email Marketing, the channel we all forget to invest in; however, it is one of the biggest revenue generators in the history of online marketing. In this session, you will learn best practices that drive optimal open rates, CTR and deliverability as well as introduce you to cutting edge techniques, tools and strategies that no one is talking about... until now.
  • American Red Cross Emergency Data Summit 2010 D.C.
    Speaker
    American Red Cross Emergency Data Summit 2010 D.C. Jul 2010 - Jul 2010
    The Technology Behind Social DataArticle on the event: http://www.redcross.org/portal/site/en/menuitem.1a019a978f421296e81ec89e43181aa0/?vgnextoid=fa532b019666a210VgnVCM10000089f0870aRCRD
  • Marketingprofs B2B Forum Boston 2010
    Speaker
    Marketingprofs B2B Forum Boston 2010 May 2010 - May 2010
    Mount Pleasant, Sc, Us
    Spoke on 21 Century Email Marketing
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  • Social Fresh St. Louis
    Speaker / Presenter
    Social Fresh St. Louis Apr 2010 - Apr 2010
    Speaker on Goal Focused Analytics and Social Media ROI at the Social Fresh St. Louis conference.
  • Optimization Summits March 2010
    Speaker / Presenter
    Optimization Summits March 2010 Mar 2010 - Mar 2010
    Us
    Presented a 2 hour workshop at OptSum March 2009 on Email Marketing That Drives Results.Session Description:Email continues to be one of the most valuable opportunities to reach today’s consumer. According to the Direct Marketing Association (DMA), email marketing generated an ROI of $43.62 for every dollar spent in 2009. After all, email is targeted, measurable, and relevant, making it easy to give your audience what they want when they want it.When used effectively, email will create brand awareness, drive leads, and encourage loyalty. This workshop reveals proven strategies behind effective email marketing, including:· What to look for when choosing an email service provider· How to build a fully opted-in list· Industry best practices and design guidelines· Key strategies to further your client relationships through email· How real world marketers are driving results with their campaigns
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  • Social Fresh Portland
    Speaker / Presenter
    Social Fresh Portland Mar 2010 - Mar 2010
    Presented on Goal Focused Analytics at the Social Fresh conference in Portland, OR.
  • Educational Travel Conference 2010
    Speaker / Presenter
    Educational Travel Conference 2010 Feb 2010 - Feb 2010
    Presented on SEO & SEM: What Does It Take To Succeed? at the ETC 2010 Conference in Providence, RI
  • The Financial Aid Podcast
    Producer
    The Financial Aid Podcast Apr 2005 - Jan 2010
    The Financial Aid Podcast is a daily internet radio show which I present to students, parents, professionals, and vendors. Each day, I cover topics such as financial aid news, scholarships, job hunting, and personal finance. Be sure to add it to your iTunes music player for free by visiting www.FinancialAidPodcast.com on the web.
  • Edvisors
    Chief Media Officer
    Edvisors Jun 2003 - Jan 2010
    Las Vegas, Nevada, Us
    I am the Chief Media Officer at the Edvisors Network and Student Loan Network, overseeing all aspects of technology and media, as well as Internet marketing, press, and public relations. If you've got questions about paying for college, I either have answers or know someone who does.
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  • Web 2.0 East/Web 2.Open
    Speaker / Presenter
    Web 2.0 East/Web 2.Open Nov 2009 - Nov 2009
    Speaker / Presenter of the topic Doing More With Less.
  • Inbound Marketing Summit 2009
    Speaker / Presenter
    Inbound Marketing Summit 2009 Oct 2009 - Oct 2009
    Spoke on sessions regarding Social Media ROI.Session description: Join Christopher Penn as he helps Argentinean Steakhouse owner Justin Levy understand and break out the impact of social media versus other forms of marketing and its impact on the bottom line of a locally run business. Think social media has no ROI? Think social media can't be measured? This session will help you map out your own success indicators and even better, give you insights for improving your efforts.
  • Marketingprofs Digital Marketing Mixer
    Speaker / Presenter
    Marketingprofs Digital Marketing Mixer Oct 2009 - Oct 2009
    Mount Pleasant, Sc, Us
    Public speaker and presenter at MarketingProfs Digital Marketing Mixer
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  • University Of San Francisco
    Lead Subject Expert & Instructor, Advanced Social Media
    University Of San Francisco Jun 2009 - Jul 2009
    San Francisco, Ca, Us
    I created, designed, and developed a brand new distance learning course with some of the world's best social media experts to teach advanced social media concepts as a master certificate course.
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  • University Of San Francisco
    Instructor, Internet Marketing
    University Of San Francisco Jul 2008 - May 2009
    San Francisco, Ca, Us
    Taught three sets of lectures for the Internet Marketing Master Certificate course for the University of San Franscisco online, including how to promote videos, set up a marketing funnel, design and implement metrics, and more.
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  • Marketingprofs B2B Forum 2009
    Speaker / Presenter
    Marketingprofs B2B Forum 2009 Jun 2009 - Jun 2009
    Mount Pleasant, Sc, Us
    Presenter of information at Email Marketing/Web Usability/Social Media One-on-One Therapy sessions at MarketingProfs B2B Forum 2009 in Boston, MA.
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  • Newbcamp 2009
    Speaker / Presenter
    Newbcamp 2009 Apr 2009 - Apr 2009
    Delivered a 45 minute presentation on New Media 101 to help introduce new media to an audience largely unfamiliar with the topic.
  • Massachusetts Department Of Higher Education Gear Up
    Speaker / Presenter
    Massachusetts Department Of Higher Education Gear Up Jan 2009 - Jan 2009
    Public speaker and presenter at GEAR UP
  • Sreb Goalliance
    Speaker / Presenter
    Sreb Goalliance Jan 2009 - Jan 2009
    Presenter of the webinar Building Blocks of Social Media for SREB GoAllianceSession description:In this webinar, Christopher S. Penn, Chief Media Officer of the Student Loan Network, shared the four key pre-requisites you MUST have in place before starting any kind of social media marketing campaign, from passion to design science to fundamentals of good web design, to make social media work for you and your college access marketing team.
  • Massachusetts Association Of Student Financial Aid Administrators 2008 Annual Conference
    Speaker / Presenter
    Massachusetts Association Of Student Financial Aid Administrators 2008 Annual Conference Nov 2008 - Nov 2008
    Public speaker and presenter at MASFAA 2008 conference in Hyannis, MA
  • Podcamp Philly 2
    Speaker
    Podcamp Philly 2 Sep 2008 - Sep 2008
    Public speaker and presenter at PodCamp Philly on social media and analytics.
  • Inbound Marketing Summit
    Speaker / Presenter
    Inbound Marketing Summit Sep 2008 - Sep 2008
    Public speaker and presenter at Inbound Marketing Summit 2008. Presented a session on Should Your Business Be Podcasting?
  • Student Loan Network
    Cto
    Student Loan Network Jun 2003 - Sep 2008
    I am the Chief Technology Officer at the Edvisors Network and Student Loan Network, overseeing all aspects of technology and new media.
  • Podcamp Boston 3
    Lead Organizer And Speaker
    Podcamp Boston 3 Oct 2007 - Jul 2008
    I was the lead organizer along with a fabulous team and speaker at PodCamp Boston 3, the new media/social media community conference. We had 465 of the smartest, most energized, most passionate people descend on Boston for two days to learn, share, and grow their new media skills, and I was happy to provide them with the opportunity to make magic happen.I also spoke on new media marketing and web site optimization.
  • Marketingprofs B2B Forum
    Speaker / Presenter
    Marketingprofs B2B Forum Jun 2008 - Jun 2008
    Mount Pleasant, Sc, Us
    Public speaker and presenter at Marketing Profs B2B Forum in Boston, MA
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  • Podcamp Dc
    Speaker And Organizer
    Podcamp Dc Apr 2008 - Apr 2008
    I did direct mail outreach for PodCamp DC and presented two sessions at the event.New Media Marketing: How New Media Powers Business. 10 AM Saturday. I’ve been working on refining this ever-evolving presentation which now includes aspects of sales, internet marketing, search engine optimization, and just about everything else, all linked to a framework that you can take home and apply to any product, service, or organization.Power Your Personal Network with LinkedIn. 3 PM Saturday. I’ll be co-presenting with Dan Williams, another LinkedIn Power User, on how to use LinkedIn to power your networking skills. This is a session by request from a few participants who’d asked early if there was going to be something about LinkedIn. I’ll be sharing a few of my tips about using the service, what it’s good for, and how to help you build your personal brand with it, including simple but effective techniques you can start using immediately for better results.
  • Podcamp Nyc
    Speaker And Organizer
    Podcamp Nyc Apr 2008 - Apr 2008
    I did marketing and outreach for PodCamp NYC to attract as diverse an audience as possible to the event. I also presented on five different sessions including Podcasting 101, New Media Marketing, Using LinkedIn to Power your Personal Network, Affordable PR for Non-Profits using New Media, and Social Media and Politics (panel).If you attended PodCamp NYC and any of my sessions, I'd love to hear your feedback!
  • Newbcamp 08
    Speaker And Outreach Organizer
    Newbcamp 08 Feb 2008 - Feb 2008
    Volunteered to assist NewBCamp in digital outreach and delivered a 45 minute presentation on New Media 101 to help introduce new media to an audience largely unfamiliar with the topic.
  • Podcamp Boston 2
    Lead Organizer
    Podcamp Boston 2 Jun 2007 - Oct 2007
    As lead organizer of PodCamp Boston 2, I was responsible for making sure PodCamp Boston 2 happened and ensuring that financial, operational, and marketing goals were achieved, as well as creating an environment where attendees had a productive, fun time.
  • Virtual Hot Wings
    Producer
    Virtual Hot Wings May 2007 - May 2007
    As producer of the independent fan album Virtual Hot Wings, on behalf of podsafe musician Matthew Ebel, I recorded, edited, and compiled the album through 70+ builds, including cover art, individual tracks, branding, web site creation, online transaction processing, and internet marketing, along with a team of 5. Learn more at http://www.VirtualHotWings.com or in Second Life.
  • Pesc
    Speaker At Pesc Technology Standards Conference
    Pesc Apr 2007 - Apr 2007
    I was a presenter on the topic of new media and podcasting at the Postsecondary Electronic Standards Council 4th Annual Conference on Technology and Standards, discussing what podcasting is and how it applies to educational technology in the financial aid industry.
  • Podcamp Toronto
    Speaker
    Podcamp Toronto Feb 2007 - Feb 2007
    Public speaker and presenter at PodCamp Toronto. Presented three sessions: Podcast Marketing 2.0, Podcast 401: Advanced Audience Buildings, and WinAmpCast/Google Gadget Podcast Kits. Member of Corporate Podcasting Tactics Panel.
  • Credit Union On Line
    It Director
    Credit Union On Line Jun 2001 - Jun 2003
    I was the director of IT and systems at Credit Union On Line, a data processor for 22 New England credit unions.
  • Boston Automation
    Senior Consultant
    Boston Automation Sep 1999 - Jun 2001
    I was a senior technical consultant at Boston Automation in Boston, MA, serving small businesses with infrastructure and internet consulting, from getting their systems in place to creating an internet presence for them.
  • Cascap, Inc.
    Cio
    Cascap, Inc. Aug 1998 - Aug 1999
    CIO and chief technologist at CASCAP, Inc. a mental healthcare provider based in Cambridge, Massachusetts. Brought agency into the Internet age, created web presence, established networks among 14 sites, and led training of staff on basic Internet communications. Established first Internet-based donations for agency, including an interactive campaign for a fundraising concert.

Christopher Penn Education Details

  • Questrom School Of Business, Boston University
    Questrom School Of Business, Boston University
    Information Systems
  • Franklin & Marshall College
    Franklin & Marshall College
    Government And Political Science
  • North Hunterdon High School
    North Hunterdon High School

Frequently Asked Questions about Christopher Penn

What company does Christopher Penn work for?

Christopher Penn works for Trust Insights

What is Christopher Penn's role at the current company?

Christopher Penn's current role is Co-Founder and Chief Data Scientist at TrustInsights.ai.

What schools did Christopher Penn attend?

Christopher Penn attended Questrom School Of Business, Boston University, Franklin & Marshall College, North Hunterdon High School.

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