Christian Bjerrum Email & Phone Number

Copenhagen, Dk

Copenhagen Area, Denmark

Established a consultancy aimed at facilitating the growth of companies, through collaborative business strategy development and execution. Employing a pragmatic approach, I focus on aligning and empowering management teams while enhancing impact through employee involvement, engaging strategy communication, and a continuous execution plan.Key achievements include:Co-created and executed the regional growth strategy for Kellogg’s MedMEA (Mediterranean, Middle East and Africa - spanning 80 markets) between 2013 and 2016, resulting in 200% revenue growth.Orchestrated a three-year business strategy for F.C. København, with the board and management. Remarkably, the strategy achieved its commercial and sporting objectives in under 18 months, driving significant growth in commercial revenue.Developed a comprehensive work safety strategy for construction company NCC, resulting in a notable 50% reduction in accidents within just two months in Denmark.Developed The Value Factory concept with KAMbridge in the UK, helping businesses align and execute value propositions rooted in commercial strategies.

Copenhagen, Capital Region, Denmark

We live to inspire the next generations, to make informed decisions on what they eat and drink, so that we together create a healthier and more sustainable world – one sip at a timeWe strongly believe that quality beats quantity, coldpressing only raw organic fruits & vegetables, with HPP treatment to maintain natural nutrients and original tasteWhat you see is what you get, no additives or heat-treating our products, we embrace transparency from farm to bottle. Circularity is at our core, reducing food waste by saving second sorted fruits & vegetables + up-cycling pulp for innovative food productionPushing boundaries constantly, for how to maximize quality and challenge the industry on healthier and greener productions in the futureWe produce organic coldpressed juice, smoothies & gingershots

Copenhagen Area, Denmark

41% of nepalese children under 5 suffers from malnutrition and over 30.000 children die from malnutrition every year. With our local Nepalese colleagues, we lend a helping hand to Nepals children for a better future through our mother groups, home visits and outreach camps. We believe in giving every newborn child instant help for a good start in life, which can be passed on through generations.

Copenhagen Area, Denmark

Responsible for the P&L of Ogilvy & Mather Advertising in Denmark.Key achievements include:Turning around the business following several years of decline.The business became profitable in 2010 and revenue and profit have continued to grow subsequently.New Business wins have included Bang & Olufsen global advertising, Nordic Kellogg’s, Handelsbanken, Honeywell and Hoya.Ogilvy Denmark have moved up the agency rating from #38 to #7 between 2009 and 2011 (Source: MyResearch).Became a “black belt” in employing and implementing John Kotters 8 step process of successful change, through work on several Kellogg’s management projects in Europe.

Gained start-up and entrepreneurship experience. Responsible for the daily management of the agency.

Copenhagen Area, Denmark

Responsible for client services and part of the management team. Clients included Nordic Kellogg’s, YouSee, Shell, Danske Spil & Samsung. Key achievements include:Played a large role in the implementation of the merger of Halbye & Kaag and JWT in 2003, including aligning the cultures and skills of the two account management departments. The agency grew from 16 to 55 people during my period at the agency, whilst sustaining a market leading profitability. Played a key role in the successful Nordic Kellogg’s business turnaround strategy - The Journey to Valhalla - with the Nordic Kellogg’s CEO/management team. Responsible for the YouSee launch and implementation, which was the biggest project ever undertaken by the agency.

Amsterdam Area, Netherlands

Responsible for the day-to-day running and the development of the Volvo Cars account in Europe. Primary achievements include:The through-the-line launch of the Volvo XC90 in Europe. This entailed working and leading partner agencies and coordinating the communication development with Volvo HQ and European markets. Improved my business understanding and gained further international experience.

Copenhagen Area, Denmark

Part of the management group and the team who brought BBDO back to the top tier of the Danish advertising industryClients included Oddset, Conservative Party, Fona, Telefona (Telecom) and Letsbuyit.com. Awards include Gold Lion, Gold at One Show, Finalist at NY Festivals, Danish Silvergrain, Finalist NY Festivals (Oddset).

Copenhagen Area, Denmark

Responsible for Scandinavian Airlines, Dansk Tipstjeneste (Skrabespil) and Tele Denmark.

London, United Kingdom

Worked on Jaguar Cars Ltd. Assisted on global strategic planning and creative development on the new V8 XJ Series launch and the S-Type launch.

London, United Kingdom

Responsible for Ford, Jaguar and various Reckitt & Colman FMCG brands in the Middle East. The job entailed strategic planning, implementation, budget-control and regional co-ordination of activities. I was transferred to JWT London to work on the Jaguar business.

Ba (Hons), Business & Marketing

Master Class, Digital, Creativity And Social Networks