Cory Treffiletti

Cory Treffiletti Email and Phone Number

4x CMO, 6x Executive with successful exits, Start-Up Advisor, Board Member, Author, Data-Driven Storyteller. @ Rembrand
Cory Treffiletti's Location
Austin, Texas, United States, United States
Cory Treffiletti's Contact Details
About Cory Treffiletti

Cory Treffiletti is a successful marketer, author, and entrepreneur with a proven history leading digital marketing efforts dating back to 1994. Cory pioneered the “data-driven storyteller” approach that leverages data and insights around an audience. This model drives the development of high performing “stories" to deliver measurable business results. His approach stems from a “data in, value creation, data out” model first employed in 2008 and since refined to dramatic revenue impact. The strategy aligns closely with sales and ensures a direct line of feedback plus a dependable data infrastructure, that delivers effective transformation of the marketing discipline. Cory was most recently Global Head of Marketing for Cisco's Webex.com and led Demand Gen efforts for Cisco Collaboration following the acquisition of Voicea, where he was Chief Marketing Officer (acquired by Cisco in 2019). Cory was also previously the CMO for BlueKai. BlueKai was the original cloud-based marketing DMP which was acquired by Oracle in 2014, where he became VP/CMO of the Oracle Data Cloud. Before going in-house as a B2B marketer, Cory was an early driver of the digital consulting and agency world. He launched the strategy and incubation firm Catalyst SF and helped build and grow industry-leading agencies such as i-Traffic, Freestyle Interactive, and Carat. Cory’s thinking has been documented in a weekly column on digital marketing since 2000 for MediaPost's OnlineSPIN/Media Insider column as well as in a book called Internet Ad Pioneers (available on Amazon.com). Cory has served on a number of private and industry boards (DMA, ARF, more) as well as networking organizations. He continues to advise companies interested in data-driven storytelling and/or needs for digital transformation.

Cory Treffiletti's Current Company Details
Rembrand

Rembrand

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4x CMO, 6x Executive with successful exits, Start-Up Advisor, Board Member, Author, Data-Driven Storyteller.
Cory Treffiletti Work Experience Details
  • Rembrand
    Chief Marketing Officer
    Rembrand Sep 2023 - Present
    Palo Alto, Ca, Us
    Rembrand is an Enhanced In-Scene Advertising Platform using Generative AI to integrate brands into the content people love in a way that is non-interruptive and can’t be skipped or ignored, but always captures viewer attention. We offer a way for brands to create the engagement of a sponsored post in the format and scale of a programmatic media buy. Rembrand creates the perfect amount of attention for a brand advertiser; not too subtle to be missed (like product placement) and not too annoying to be disliked (like commercial interruptions or overlays).
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  • Button
    Advisor
    Button Feb 2023 - Present
    New York, Ny, Us
    Advising Button, the leading platform for conversion optimization across affiliate and influencer marketing channels for large retail and commerce-oriented brands.
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  • Original Digital
    Chief Original Digital
    Original Digital Jan 2023 - Present
    A thought leadership platform that delivers insights and connective concepts that help you think differently about your career and your life. Written by one of the original digital leaders.
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  • Fis
    Svp, Marketing Executive - Product Marketing, Partner Marketing, Demand Generation, Media
    Fis Nov 2020 - Sep 2023
    Jacksonville, Fl, Us
    Responsible for all product marketing, channel marketing, media and demand generation for FIS. Also manage the internal lead qualification team, or BDMs. Previously managed all marketing for Banking Solutions and Merchant Solutions.
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  • Cisco
    Global Head Of Marketing For Webex.Com, Global Head Of Demand Gen For Cisco Collaboration
    Cisco Oct 2019 - Oct 2020
    San Jose, Ca, Us
    Responsible for all aspects of marketing to support Webex and Webex.com. Includes content development, demand generation, paid media, social/earned media and other areas. Works with the rest of the Collaboration Business Unit and larger Cisco Corporate Marketing team to ensure alignment with all aspects of Cisco Marketing while driving dramatic growth for Webex Meetings, Teams and other products.
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  • Voicea
    Chief Marketing Officer (Acquired By Cisco)
    Voicea Aug 2017 - Oct 2019
    San Jose, California, Us
    Voicea was acquired by Cisco in September 2019.Voicea exists to leverage A.I. technology to harness the power of voice in the workplace.Voicea is the platform behind EVA, your Enterprise Voice Assistant.EVA is a voice-activated, in-meeting assistant that listens, takes notes and identifies action items & decisions in your meetings. EVA makes it possible for you to be more present in your meetings and focus on collaboration and problem solving rather than taking notes and identifying next steps. Following your meeting EVA provides access to the Voicea platform where you can organize, review and edit highlights, specify key areas of the conversation and enable better post-meeting collaboration. In this way you create a more actionable record of your meetingsContact Voicea and learn more about getting started with EVA by visiting http://www.voicea.com.
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  • Dma
    Member Board Of Directors
    Dma Oct 2016 - Oct 2018
  • The Ad Council
    Member Board Of Directors
    The Ad Council Sep 2016 - Sep 2017
  • Advertising Research Foundation
    Board Member
    Advertising Research Foundation Sep 2016 - Sep 2017
    New York, New York, Us
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  • Oracle
    Vice President (Cmo) - Marketing & Partner Solutions, Oracle Data Cloud
    Oracle Jan 2015 - Aug 2017
    Austin, Texas, Us
    Cory was CMO for the Oracle Data Cloud and is responsible for the strategy and marketing efforts of the Oracle Data Cloud - a business unit focused on the development of the Data as a Service (DaaS) category. The business unit is comprised of a number of assets acquired into Oracle and focused on helping marketers understand how data can be packaged and leveraged to create maximum positive ROI impact on their cross-channel audience marketing initiatives.
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  • Oracle
    Vice President - Strategy, Oracle Marketing Cloud
    Oracle Apr 2014 - Jan 2015
    Austin, Texas, Us
    Development of the Agile, Audience-Driven Marketing approach, embedding data-driven marketing in a customer-driven enterprise. Includes go-to-market for Marketing Cloud, strategic planning and development of customer programs to educate and explore enterprise-marketing technology.
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  • Bluekai (Oracle)
    Svp Marketing (Cmo)
    Bluekai (Oracle) May 2012 - Jun 2014
    Us
    As SVP, CMO of BlueKai, Cory drove marketing strategy and execution for industry leading Data Management Platform (DMP) and Audience Marketplace. Rebranded product architecture, increased awareness, and launched company’s inside sales team, including all marketing automation as well as hiring and management of inside sales reps for driving SMB and mid-market sales strategy. Increased revenue from $35mm to $75MM in 2 years. Awards included Forbes 2014 Most Promising Companies, Deloitte 2013 Fast 500, Inc 500 2013 and Fast Company Most Innovative 2013. Successful exit to Oracle.
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  • Virtual Fan Network
    Co-Founder, Advisor & Chief Marketing Officer
    Virtual Fan Network Jan 2011 - Jun 2012
    A digital sports marketing platform that helped athletes monetize their digital persona. The company was eventually morphed into the Virtual Fan Network and then Sqor, a mobile digital sports platform.
  • Republic Project (Sizmek)
    Co-Founder, Advisor & Chief Marketing Officer
    Republic Project (Sizmek) Jan 2007 - Apr 2012
    The Republic Project was a self-service ad development and management platform that was created for agencies and publishers alike. It provided rich media across all platforms, with a specialized focus on social. Republic Project was acquired by DG Mediamind in 2013.
  • Catalyst S+F
    President, Co-Founder
    Catalyst S+F 2006 - Apr 2012
    San Francisco, California, Us
    Co-founded the first digital marketing consultancy focused on the intersection of start-ups & brands, acting as short-term CMO for venture backed companies such as Freewheel, Kenshoo, Socialvibe, Vuezone, Track Simple, Turn, Mediamath, Red Aril and many others. Also worked with established brands such as Del Monte Foods, Fiat, Ross and LucasFilm on all areas of digital strategy. Drove more than $10mm in revenue and serviced many of the customers directly.
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  • Arkitektive
    President
    Arkitektive 2005 - 2006
    Cory launched an interim consulting practice focused on helping start-ups to incubate ideas, develop position and go-to-market strategy, resulting in actual revenue. During this period Cory worked with such companies as {X+1}, Klipmart (sold to Google), Real Branding and others. Cory also expanded his advisory role with a number of early-stage companies.
  • Sharkle (Vitrue, Oracle)
    Advisor - Acting Cmo
    Sharkle (Vitrue, Oracle) 2004 - 2005
    One of the first online online video websites. The company was eventually funded and rolled into ViTrue to become the leading social media management platform for brands. The company was acquired by Oracle and rolled into the Oracle Marketing Cloud.
  • Carat
    Svp, Engagement Architect
    Carat 2004 - 2005
    London, England, Gb
    As the lead "Engagement Architect" Cory focused his efforts on the expanding start-up media world, and uniting the efforts of large Fortune 500 brands and the emerging tech world. In this role Cory oversaw the efforts for integrating ad and marketing tech into large brands such as Kodak, P&G, Hyundai as well as advising these start-ups on their positioning and presentation to the established brand world. During this stage of his career, Cory established numerous deep relationships with the start-up world including venture capital and accelerators throughout the US.
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  • Carat
    Svp, Managing Director
    Carat 2003 - 2004
    London, England, Gb
    Responsible for operations, business development and managing the San Francisco office of Carat and Carat Fusion. During his period running the San Francisco office, Cory drove more than $40MM in billings for the team and led digital strategy for such clients as Kodak, Western Union, Progressive Insurance, Hyundai and P&G. Strategies developed focused on the "Brand Response" model of balancing brand development with customer acquisition efforts, resulting in measurable business impact such as revenue and new customer growth. Also involved in pioneering one of the first agency performance dashboards, called "Citadel", with the analytics team within Carat.
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  • Freestyle Interactive
    Vp, Media Director
    Freestyle Interactive 2000 - 2003
    Us
    Launched the media practice at Freestyle Interactive and led media clients and new business, including such brands as Western Union, Electronic Arts, Progressive Insurance, Kodak Gallery (Ofoto) and others. Grew the media practice to represent more than 50% of total billings, and was involved in the eventual sale of Freestyle Interactive to Carat.
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  • Iuma (Emusic)
    Director Of Marketing
    Iuma (Emusic) 1999 - 1999
    In a brief stint, launched some of the first ad campaigns and affiliate marketing efforts for IUMA, more than doubling the list of active artists on the site in a 7 month period. Also ran the first national "Battle Of The Bands", culminating in a concert at the legendary Fillmore in San Francisco with Primus as headliners.
  • I-Traffic (Omnicom)
    Vp, Client & Media Services
    I-Traffic (Omnicom) 1996 - 1999
    As an initial team member for i-Traffic, one of the world's first full-service digital ad agencies, Cory evolved from a media professional into a well-rounded digital marketing pioneer. As employee 6, Cory led the growth of the media practice with such clients as Disney, Big Book, CDNow and others. Grew the media practice from 4 people to over 40, and a company from 6 to over 200+, eventually resulting in the sale of i-Traffic to Agency.com (Omnicom). i-Traffic was one of the early trailblazers in interactive marketing, recognized as one of the top 10 agencies digitally by AdWeek in 1996.
  • Dewitt Media
    Media Planner
    Dewitt Media 1995 - 1996
    Cory's first role; immediately thrust into the world of media and responsible for cross-channel campaign planning for TV, Print, Radio and the new form of the Internet. Cory was the lead for managing the digital/interactive campaigns for Discovery Channel Communications and planned the first digital campaign for the BMW 318ti in 1995. Pioneered models for the use of digital media as a tool for direct response as well as brand advertising and coined the term "Brand Response" Marketing in 1995.
  • How We Got Here Productions!
    Founder & Ceo
    How We Got Here Productions! 1994 - 1996
    Cory's first entrepreneurial effort, he launched a record label/promotion group in New York and handled the first digital efforts for a number of local NYC bands and clubs (before most of the bands and clubs knew they needed to have a digital effort).

Cory Treffiletti Skills

Advertising Marketing Strategy New Media Mobile Marketing Digital Marketing Integrated Marketing Start Ups Marketing Entrepreneurship Social Media Sem Analytics Media Buying Strategic Partnerships Social Media Marketing Mobile Advertising Online Marketing Interactive Advertising Email Marketing Media Planning Web Analytics Creative Strategy Digital Media Seo Ppc Content Strategy Web Marketing Direct Marketing New Business Development Being A "pretty Cool Guy" Creative Direction E Commerce Smiling Internet Marketing Media Strategy Smiles "good" Search Engine Optimization Thought Leadership Executive Development

Cory Treffiletti Education Details

  • Syracuse University
    Syracuse University
    Advertising

Frequently Asked Questions about Cory Treffiletti

What company does Cory Treffiletti work for?

Cory Treffiletti works for Rembrand

What is Cory Treffiletti's role at the current company?

Cory Treffiletti's current role is 4x CMO, 6x Executive with successful exits, Start-Up Advisor, Board Member, Author, Data-Driven Storyteller..

What is Cory Treffiletti's email address?

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What is Cory Treffiletti's direct phone number?

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What schools did Cory Treffiletti attend?

Cory Treffiletti attended Syracuse University.

What are some of Cory Treffiletti's interests?

Cory Treffiletti has interest in Popular Culture, My Family, Digital Culture.

What skills is Cory Treffiletti known for?

Cory Treffiletti has skills like Advertising, Marketing Strategy, New Media, Mobile Marketing, Digital Marketing, Integrated Marketing, Start Ups, Marketing, Entrepreneurship, Social Media, Sem, Analytics.

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