Charles Cunningham Email & Phone Number

Boston, Ma, Us

Pawtucket, Rhode Island, United States

Responsible for creating a core visual identity system, and communicating the brand strategy and purpose. Directed all creative execution and message integration of advertising, collateral, tradeshow design, and internet resources. Created foundational assets supporting sales initiatives and the 20% growth goals. Supervised internal and external teams to maintain consistent brand messaging and design across all touch points.

Greater Boston Area

Horizon Blue Cross Blue Shield of NJ, Tufts HealthcareLead creative overseeing print, TV, digital, DM, billboards and emails for general campaigns and government programs for Horizon Blue Cross Blue Shield of NJ. Our campaigns resulted in a new high for brand awareness and an increase in app downloads of 474% over the previous year.

Plant To Plate, Carla’s Pasta, Azuca, Geico, Superior Packaging, MayflowerOversaw teams developing print, TV, digital, DM, billboards, emails and radio campaigns. Led the package design and market launch of Plant To Plate, a contender in the frozen food category.

Greater Boston Area

CenturyLink, Mutual Of Omaha, Salt Box Kitchen, Plated, InstacartOversaw the CenturyLink team developing print, TV, digital, DM, billboards, emails and catalogs with an average of over 100 unique creative units each year. Led the Mutual of Omaha team in launching a national TV, print, radio and digital campaign raising response rates by 10% and product awareness by 19%.

Boston

Toyota, Carrabba’s Italian Grill, FootJoy, Play Ball!Oversaw a team creating a Webby winning website, ads, emails social media and DM campaigns. Helped build a CRM department that contributed to over $300 million in sales for a single client. Worked as part of the team creating brand look and feel for the non-profit PlayBall!

Boston, Ma

Cisco, Kaspersky Software, Rockland Trust Co., Dragon Software, Virgin HealthMiles, Partners Healthcare, Franklin Park ZooHelped develop ad campaigns and strategy for clients across all media channels in very competitive markets, growing awareness and sales. Created an award winning campaign for Dragon software with a 12% click through rate.

Maui JimLead the team creating the 2011 Maui Jim Trade and Consumer catalogs. Developed the 2011 Maui Jim global ad campaign.

InterContinental Hotels, Holiday Inn, Holiday Inn Express, AARP, Tampax, Home Depot

Ocean Spray, Oral B, Truth, Titleist

Coca-Cola, Zoo Atlanta, Durex, Delta Tools, Quikrete

Bs, Communication

Activities and Societies: President of the Lacrosse Club

Advertising