Cuong Do Email & Phone Number

Ho Chi Minh, Vietnam

** Market Analysis & Sales Planning- Research and analyze market information (SOP/SOC) with direct competitors (Mercedes-Benz, Audi, Lexus), in order to identify core competitive advantages of current product line-up.- Gather external & internal business information to provide insights for annually strategic planning process and action plans, in order to ensure business plan achievements.- Forecast market trend and competition movements by monthly tracking products trend, pricing policies, promotions, sales volume & market share.- Follow closely with showrooms about weekly & monthly sales target and current stock-aging cars, in order to identify pending issues and propose a reasonable solutions timely.** Product Management- Cooperate closely with BMW/MINI Asia and Sales Department to manage and develop long and short term product planning activities.- Conduct market researches, managing product planning database, consistently monitor market acceptance of products.- Identify right customer segments for each product, develop value proposition. Ensure key product values are translated into customers’ language.- Cooperate with Marketing Department to deliver product value messages to the right target customers at the right place, right time and right ways.- Prepare ordering plan and business plan for full-year and each quarter.- Prepare detail ordering plan monthly.- Engage with Sales and Marketing Department for an integrated sales and marketing programs to support the new product launch successfully.** Pricing Management- Ensure BMW products secure proper price positioning and contribution margin.- Identify optimal entry pricing for new products, plan effective responses to competitive action and expand profit horizons through customer segmentation, pricing management and strategic pricing.- Recommend and prepare pricing strategy, discover pricing opportunities and propose pricing decisions to have competitive prices and maximize contribution margin.

Ho Chi Minh, Vietnam

- Responsible for relevant product work scope for all 3 brands: BMW, MINI Cooper and BMW Motorrad.** Market Analysis & Sales Planning- Research and analyze market information (SOP/SOC) with direct competitors (Mercedes-Benz, Audi, Lexus), in order to identify core competitive advantages of current product line-up.- Forecast market trend for core segment (BMW, Mercedes-Benz, Audi) by monthly tracking products trend, pricing policies, promotions and sales volume.- Prepare available stocks as well as summarize information (booking, deposit, contract, invoice), and inform showrooms daily.- Analyze stock-aging cars and prepare reports to BoM monthly.- Gather information to prepare invoices and samplings for any bonus claims from Asia and BMW AG.** Product Management- Discuss with BMW, MINI & BMW Motorrad Asia to build up the detail core options for all current products in Vietnam market.- Develop and analyze new product line-up for Vietnam market based on product plan from Asia and BMW AG.- Gather information from different sources (internet, mystery shopping, etc.), in order to prepare detail comparisons of current products with direct competitors.- Collect customers’ feedbacks from showrooms to identify advantages / disadvantages and current issues about product line-up.- Align with Sales Department to prepare ordering plan (model mix) quarterly. Propose detail ordering plan (options level, additional options, paintworks, upholstery) monthly.

Ho Chi Minh, Vietnam

- Collect and manage customers database from the system.- Assist to introduce, consult product information and answer customers’ queries via handphone, email and sms.** Key project:- Assist to prepare the event “BMW Driving Experience 2015”.- Be translator for professional instructors from BMW Group during the event.

Vietnam

- Instruct students to follow their IELTS courses at the center.- Mark trial tests of students and assist them to highlight points which need to be improved.- Assist students to develop their speaking and writing skills based on the standards of the center.

Bachelor'S Degree, International Economics

Mathematics And Physics