Cuong Tran Email & Phone Number

Ho Chi Minh City, Vietnam

Vietnam

Vietnam

PIC for running advertising campaign for top brand in multiple industries: Vinamilk, Vinasoy (FMCG), VieOn (Entertainment & OTT).. VieON: + Planning monthly campaign for objective driving new users and app install and subscription in app. + Optimizing campaign daily with multiple creative and maintain the budget efficiency of each ad group or campaign.+ Deeply analytics the in-app and in-market users to propose of the direction of using the suitable content for individual group of users.+ Working with local publishers for branding campaign.+ Providing the daily, weekly, monthly and post-buy reports with performance within the Google, Facebook and Third-Party tracking dashboard.. Vinamilk Brand (Yogurt Category), Vinasoy (Fami Nguyen Chat PIC):+ Working closely with the Brand Specialist in planning within the brief and running campaign to meet the requirement.+ Following campaign daily and report weekly, monthly and post-buy report.+ Deep-dive analytics with the user behavior through interest and affinity targeting from two key running channels Facebook and Google Ads.+ Competitive watch every quarter and suggestion for new ways in budget investing if needed.+ Making proposal and detail plan within the brief for campaign from one to three months.+ Discussion and provide the most suitable strategy with the requirement budget from brand team.+ Working with local publisher to in making and adapting creative to meet with the client's request.Achievements: . Always managing to delivery success campaign within the budget and saving cost in some case. + With Vinamilk and Vinasoy saving 5% -10% budget. + Vieon campaign always delivery from 120% -150% KPIs within the budget.. Improve the ability in looking deep-dive in users thinking and behaviors to propose the most efficiency approaching plan.. Familiar with Third-party tracking as GA, Appflyer.. Google Certificate.

Ho Chi Minh City, Vietnam

Key Responsibilities:. Working with global branch as Honda, Rohto, Toyota. Delivering successful marketing campaign.. Planning marketing campaign with multiple channel and platform which suitable with objective of client.. Optimizing campaign to get the best result, mostly in creating and execution the campaign on Facebook and Google Adwords .. Working closely with local vendor to manage the performance of campaign to mark with client's expectation.. Making weekly report and post-buy report for client.. Analize the data from market to get the new trend in the way people do makerting.Achievements:. Deliverying success campaign for clients, especially for Honda Brand ( as Honda Thank You campaign, Honda Lead campaign,.. ). Improving the ability working and negotiation with clients and local vendor to get the key goal of campaign.. Google Greenbelt and Google Bluebelt Certificate.. Facebook Blueprint Certificate.

Bachelor Of Business Administration (B.B.A.), Business Administration And Management, General

Activities and Societies: Badminton Club Green Summer Volunteer

Bachelor Of Business Administration - Bba, Business Administration And Management, General, 68