As a creative, forward-thinking, solutions-driven business strategist & management consultant, I assure clients reach & exceed revenue targets & growth initiatives by developing, implementing, managing & steering comprehensive, innovative, & transformational, long-term strategic marketing & business plans. After evaluating the current situation, needs, business goals & establishing well-defined measures of success & KPIs, a strategy is formulated to meet the timeline, budget & expected ROI. As an expert in identifying under-utilized assets, uncovering hidden opportunities & building strategic alliances, I focus on creating a robust program to reach revenue targets through a 6-step process. 1. Build brand awareness while developing consistent messaging across all media channels.2. Market positioning to build, strengthen & increase brand loyalty, to ensure “brand of choice” when prospects are making a purchase decision.3. Drive traffic to your physical location or website through traditional & digital marketing channels providing abundant opportunities for the sales force.4. Improve conversions by developing scripts, tools, leveraging CRM software & duplicatable processes for the sales team. Develop programs to recruit, train & motivate the sales force. 5. Create strategies to maximize the revenue from each transaction through upsells, cross-sells, and by increasing the frequency of purchase.6. Strengthen “word-of-mouth” & “influencer” marketing by building referral relationships, customer loyalty programs, & strategic alliances through networking, live events, & social media channels. For any business, every customer/client/patient is at a different stage in their decision-making process. Unique messaging & channel selections must be created for each level. Equally critical is an evaluation of the company's proficiency at each step to determine focus and budget.Available on a project basis, long-term consulting arrangement or as a Fractional CMO.