Curtis Johnson Email & Phone Number

Bellevue, Wa

Bellevue, Wa

Bellevue, Wa

Piloted 10-person pipeline reporting team, responsible for driving pipeline marketing teams in utilizing data-based decision-making while managing $1.2M budget. Served on both U.S. business marketing organization and global operations teams. Built strategies for measuring performance of 7K+, cross-platform marketers and provided self-service reporting tools, scorecards, training, and presentations. Oversaw $300M in marketing investments, including multi-million dollar pipeline reporting platform and managed both offshore database development vendors and local IT staff. Consulted with marketing executives to diagnose reporting issues and improve results.- Architected RIO Pipeline reporting platform that significantly improvement Microsoft’s ability to plan and measure pipeline marketing and lead management; received Gold Star Award for contribution. - Designed and launched Lead Impact Map solution to provide accurate and timely business information for field enterprise marketing team.- Generated $6M in revenue within one year with new lead impact framework; subsequently published as industry case study and used as sales collateral throughout field.- Led key project to improve marketing driving of Microsoft office365; developed new marketing planning framework that streamlined highly complex, cross-functional demand generation and opportunity management data and received numerous awards.- Ranked in top 20% in every annual review, Microsoft’s highest classification for managers.

Consulted with Microsoft marketing leadership to identify and resolve issues facing enterprise marketing organization and enable team to achieve performance goals for first time in fifteen quarters. Collaborated with cross-functional shareholders to develop and implement balanced scorecard performance metrics to drive desired organizational behavior. Orchestrated analysis, reporting, and presentation of marketing results for monthly governance reviews. Provided ad-hoc reporting and analysis support to Microsoft's U.S.-based B2B marketing organization.- Spearheaded solution to overhaul velocity marketing planning and lead generation marketing exception handling; provided fuller and more accurate customer information, significantly increased usage, and led to 154% attainment. - Implemented new automated reporting production and QA process framework to provide agile refresh cycles with detailed QA for monthly LT reports.- Formalized QA methodology, increasing consistency and reducing requirement based failures.

• Responsible for marketing support & training programs to Safeco’s independent agent audience.• Designed and executed cross functional redesign projects resulting in a 400+% increase in program usage.• First person in company history to develop web metrics leveraging more than six different cross functional data sources correlating online user behavior, demographics, call center usage, and sales performance.• Designed and conducted user research projects including both primary and secondary methodologies. Segmented audience based on research findings and successfully executed projects targeting individual segments.• Responsible for routinely communicating research to management, identifying opportunities, making project proposals/recommendations, and managing projects.