• Develop and execute university social media strategy, protocols, guidelines and procedures, coordinate with, advise and train stakeholders across the university in social media best practices to ensure effectiveness, minimize institutional risk and encourage adoption of relevant social media techniques into the university culture and all of AU’s services.• Assist the Manager, Communications with day-to-day comms activities including blog writing, campaign maintenance, meeting with programs to discuss marketing initiatives and ideas and other duties as assigned.• Work with the web and online development teams to identify trends and ensure social media tools are kept current. Manage social media campaigns and day-today social community activities with departments and faculties and across the university.• Analyze campaigns and translate anecdotal and/or qualitative data (analytics) into recommendations and plans for revising the social media campaigns.• Manage presence in social networking sites including Facebook, Twitter, LinkedIn, Google+, Instagram and other similar community sites, posting on relevant blogs and seeding content into social applications to leverage and maximize SEO efforts.• Acts as an advocate for the university in social media spaces, engaging in dialogues and answering and/or referring questions where appropriate. Identifying and addressing/resolving significant negative comments or areas of concern in a timelymanner to minimize risk to the university’s reputation.• Manage a blogger outreach program and build an active brand ambassador network with the faculties, students unions and departments to spread the word about AU. Knowledge of blogging ecosystem (Wordpress) for PSE a bonus.• Monitor effective benchmarking tools and techniques for measuring the impact of social media programs; analyze, review, and report on the social media metrics in an effort to maximize results

• Write and edit variety of high-level and general pieces for various publications — both online and in printed publications. • Enhanced strong interviewing skills.• Very strong ability to write under tight guidelines.• Developed strong understanding and sense of writing in the correct voice.

The Polaris Music Prize is a juried award determined by journalists, broadcasters, bloggers and programmers from across Canada. Jury members are selected annually by the Polaris Board of Directors. The Polaris Jury consists of 196 members from local and national media who display a wide breadth and depth of knowledge of Canadian music and passion for discovering new albums.All jury members submit a ballot indicating their Top 5 albums of the year; the results form the Polaris Prize Long List and, after a second round of voting, the Polaris Prize Short List. An 11-member Grand Jury is selected each year to convene at the Polaris Awards gala, where they determine the Polaris Prize Winner. To ensure an impartial outcome, no one with direct financial relationships with artists is eligible to become a jury member. The organization itself is a registered, not-for-profit corporation.

• Develop ideas, and write external advertising copy and public collateral for physical and digital communications and marketing campaigns, including advertising campaigns, press releases, social media, and website content. Helped develop and maintain brand and branding policy.• Manage, create strategies, and execute social media platforms — writing and editing blog content, social media conversations and stories; responsible for driving web-traffic and tracking social media statistics.• Develop, write, and help implement internal communication plans; develop both campaign and year-round campaign strategies.• Act as project lead on marketing and communications initiatives.• Coordinating and executing marketing strategies, including ad-buying and event coordination. • Design, facilitate, and implement design for web and print collateral. • Coordinate and manage volunteer programming.• Grant proposal vetting and applications.• Show an extremely high attention to detail through multiple projects, with various and pressing deadlines.

» Construct and sustain our topic material distribution network by social media channels. » Minute-by-minute participation in conversations that surround our topic material and brand, react to feedback, a mediator. » Supply daily, weekly and month-to-month social media advertising and advertising and marketing critiques.

Vue Weekly » Led development of content; guided editorial meetings. » Authored front-page entertainment stories. » Trusted for solid story ideas and rapid turnaround. » Led team in visual and graphic ideas for covers and content. » Authored front-page entertainment stories. » Placed content using Adobe Creative Suites; proofed and copy-edited.

» Managed, developed, wrote for, and edited a 20-page section per magazine, per week.» Effectively oversaw a team of 20+ freelance and staff writers; developed relationships,offered feedback and positive criticisms.» Worked with the in-house and outside graphics team to develop story/marketing anglesand perception of magazine and website pages.» Updated the magazine website weekly, including daily reviews and full-scale updates toevents listings and traffic-building blogs.» Spearheaded magazine’s first social media campaign — developed strategy, trained coworkerson efficiencies and concepts, analyzed data and web-traffic.

» Responsible for forming and shaping the content of the articles written by freelancers and staff writers. • Handled the tasks of planning the photos, artwork, and illustrations that suit with the story line. • Performed responsibilities of revising articles and identify areas that need modifications or improvements. • Ensured that the content/articles are free from misrepresentation, spelling errors and grammatical mistakes. • Spearheaded social media campaign for the magazine, using Twitter, Facebook, LinkedIn, and Flickr to increase our web presence significantly. • Handled the tasks of planning the photos, artwork, and illustrations that suit with the story line. • Coordinated with the production departments to prepare the visual or graphic style of the magazine.

» Responsible for researching, writing, and editing a sexual health manual for Canadian Grade nine teachers and their students.» Utilizing web, peer-edited print, and interview resources, conducted over 120 hours of dedicated research on methodology and opportunity. » Developed project leadership skills and strategic communication strategy skills.» Furthered technical writing skills.

Volunteer marketing and promotion for world's largest independent record label.

• Helped shape the Students' Association's promotional and marketing team.• Developed communication strategies.• Special event creation and promotion; volunteer management.• Developed Marketing Calendars• Ad-buying and selling.