Bringing efficiency, clarity, and insight to manufacturing sales rep agencies and their greater ecosystem. Automatically upload quotes, orders, invoices, and checks, even from PDFs. Digitize all your files so they are easily searchable. Find lost commissions. Get strategic insight. Sell more. Built specifically for Manufacturing Sales Rep Agencies.

Data Crunch was acquired in May 2023. We're a data science consulting agency specializing in design and value delivery. Most data projects don't have positive ROI because no action is taken and value isn't realized. We've done over 250 data projects and follow a framework to plan for that upfront.

-Envisioned, developed, and engineered our first analytical database and data pipeline-Created predictive positioning algorithm, which processes signals from IoT devices nationwide and interprets them to generate client recommendations -Collaborated on data-product design to ensure customer ease of use and insight understanding-Designed and created Tableau dashboards for operational, algorithmic, and IoT visibility-Worked with client to understand and procure necessary data-Designed and built control store matching algorithm to calculate incremental sales for customer programs-Data engineering for quality control and continued improvements of our data pipeline

• Informs business strategy through company-wide data analytics in weekly senior leadership meetings for marketing, retention, sales, and product development• Provides perspective and coaching for key personnel to autonomously scope, probe, and find important conclusions from corporate data • In six months, reduced time in the question-to-insight cycle from about two months to two days, saving about 100 analysis man-hours per month by integrating together fifteen unruly data sources into one analytical system• Extracted key business insights, marketing content, and product enhancements from a 13-million-transaction proprietary donor-transaction database, after supplementing it with imported IRS and other data • Created a system to visualize full marketing ROI from first touch to revenue by standardizing and implementing clean-data capture processes, defining important metrics, and bringing together disparate data sources

• Took the company from spreadsheets and disparate data sources to a modern-day, automated data warehouse and reporting system in under five months• Integrated numerous data sources, produced intelligence, and presented findings to the executive team and marketing and sales management consistently• Revamped broken business processes and added new operational capabilities, such as direct mail, database deduplication, lead scoring, competitive intelligence, marketing ROI reporting, and others

• Built and managed the company’s first internal analytics team, a two-man team, and analytical relational database within Deltelk’s enterprise data warehouse (EDW), and played a key role in the cross-functional Data Governance Committee to ensure data accuracy, standardization, and relevancy to key stakeholders• Coordinated with internal customers in marketing and sales to produce operational intelligence and dashboards to improve marketing process, campaign creation and execution, sales process, prospect targeting, search engine optimization (SEO), pay-per-click (PPC) advertising, and e-mail marketing• Implemented and optimized technologies, such as Tableau, Google Universal Analytics, Google Tag Manager, SQL Server, Eloqua, and Python, to enhance the company’s analytical capabilities• Increased website form conversion rates by 10% through analytics and through form landing page redesign

• Built a comprehensive relational database of all corporate data, and created several visual dashboards with Tableau software to analyze productivity, profitability, turn-around time, problem areas, website performance, and marketing ROI• Developed new strategic initiatives for company• Performed competitor analysis and business plan creation• Developed in-depth SEO campaigns and initiatives, significant in-depth analysis of web analytics data to improve SEM campaigns, develop targeted and qualified sales leads, track competitors, uncover current client cross-sell and up-sell opportunities, and discover strategic opportunities• Developed a digital asset optimization strategy to improve marketing effectiveness• Developed key performance indicators (KPIs) and custom dashboards for executive initiatives

• Instructed laboratory and lecture chemistry classes, at both basic and advanced levels• Performed biochemical research and analysis dealing with iron chelator proteins to find remedies for chronic kidney disease and anemia