Bernardo Vargas Email & Phone Number

Stamford, CT, US

Stamford, Connecticut, Estados Unidos

• In preparation for our upcoming launch in the US market, my team is designing innovative solutions to enhance our online and offline efforts. By bridging the gap between digital and physical consumer experiences, we.

Lausana Y Alrededores, Suiza

• As part of the Reduced Risk Products Division (IQOS, VEEV, etc.), my team designs and executes Consumer Experience strategies across 70+ countries.
• We lead the digital transformation by providing digital solutions that enhance our digital presence and complement and strengthen our offline operations, optimizing the bond between our brands and consumers in a highly.
• We craft data-driven, consumer-focused programs and digital strategies for acquisition, conversion, retention, advocacy, and win-back efforts. Our automated digital marketing strategies, powered by a Next Best Action.

México

• Led the design, development, and execution of Digital and CRM strategies, including loyalty programs, for the entire brand portfolio across four group divisions (Professional, Luxury, Skincare, and CPG) in LATAM and.
• Developed Consumer Experience and Engagement strategies in Digital Media, E-commerce, Retail, and Customer Care, leveraging CRM intelligence (Next Best Action, LTV) and customer behavior analysis. Proudly part of the.

México

• Mabe is a Mexican multinational company that manufactures and distributes household appliances in over 50 countries. In this role, I oversaw the global digital strategy for the entire product and brand portfolio, from.
• I developed and executed digital communication strategies to enhance purchase consideration during the Zero Moment of Truth (ZMOT), a critical phase in the household appliances industry where decision-making often.

Ciudad De México, México

• As the Digital Marketing Head for Mexico, Argentina, and Brazil, I led the B2C website and app initiatives, focusing on redesigning customer UX and implementing reactivation and retention strategies. This resulted in a.
• I partnered with HSBC commercial partners to create tailored communications and offers across online and offline channels, based on purchase preferences and history. Additionally, I developed strategies to attract new.

Ciudad De México, México

• Cinepolis is one of the largest cinema chains worldwide, with a presence in more than 20 countries. Reporting to the CEO for this specific project under the Cinepolis brand umbrella, I led the marketing efforts from.
• I played a key role in the digital transformation of Cinepolis, earning awards for the country’s Best-In-Class social media engagement strategy and Best App of the Year. I successfully developed and launched strategies.
• I was instrumental in launching “Club Cinepolis” our loyalty program, which remains active with over 10 million users. This initiative led to the creation of Mexico’s first Big Data operating system.

Ciudad De México, México

• I began my journey within the New Business Division, where I identified the need for a digital blueprint for our projects. This initiative led to my transition into the Digital Marketing & Communications world.
• In Totalplay, the fastest-growing telecom in Mexico, I oversaw marketing research and segmentation strategies. I also led the implementation of a “digital command center” for customer service, which evolved into a top.

Lic. En Administración De Empresas Internacionales, International Marketing, Título Obtenido Por Promedio Meritorio 92.5 Out Of 100

Diplomatura, Humanities/Humanistic Studies

Diplomatura, Digital Transformation