Cydney Liberman Email & Phone Number

Dallas, Tx, Us

Austin, Texas, United States

I played a large role in the company’s rebrand launch in 2022 and continue to own all of brand collateral for conferences, internal and external corporate communications and client partnerships, including 7-Eleven, Amazon, Ferrari, Pizza Hut and Taco John’s.This year, Marketing’s top initiative involves developing, launching and managing over 10 360° marketing campaigns, which primarily supports Sales drive new business ($2-3.5M revenue). Our content strategy involves market and lead research, social media game plan, SEO, case studies, video testimonials, logic-driven email campaigns, phone calls, SMS/MMS and direct mail.

Dallas, Texas, United States

I create and maintain brand design and marketing strategy from concept to execution for clients in the small business sector. My clientele includes a children’s book author, woodworking shop owner, tattoo artist, CBD startup business, non-profit organization, funeral service company and more.

Argyle, Texas, United States

I led a team of 3-5 junior and senior designers, and I oversaw the conceptualization and implementation of excellent creative strategies that align with the Marketing department and company’s objectives. I implemented an efficient workflow structure and increased project turnaround time by obtaining the right information and establishing reasonable timelines for the Design Team and contractors to deliver high quality design.While maintaining a strong, consistent brand strategy in digital, print and packaging assets, I evaluated over 80 individual creative deliverables weekly and overall team performance, providing critical, yet encouraging feedback where needed. I, also, analyzed products, services and marketing campaigns with the company’s executive team to identify the success points and areas of improvement. Plus, I collaborated with the IT department to determine best practices for WordPress web page design, structure and optimization.

Plano, Texas, United States

As a lead designer of Creative Team, I developed and communicated brand concepts and style guides to ensure a consistent look, feel and tone across the enterprise. With direct managerial responsibility for Jr. Graphic Designer, we supported Marketing and Sales teams by designing on-brand collateral for 10-20 weekly email communications and Sales support documents in over 8 languages. Also, I collaborated with the internal Web Development Team to deploy new website designs, landing pages and email communications. Plus, I worked with external print vendors to ensure quality print production on signage, packaging, merchandise and more.

Plano, Texas, United States

I maintained brand consistency for multiple projects including signage, merchandise, infographics, Sales tools, Keynote and PowerPoint presentations, email communications, social media graphics, website assets and more. Along with Creative Director, I pitched brand concepts and style guides to the company’s internal partners and external clients.While mentoring Social Media Graphic Designer, I streamlined the workflow of multiple complex projects requiring quick turnaround while maintaining quality. I also worked strategically with entire Marketing, Sales and Creative teams to develop a strong creative direction supporting the company’s 360° degree marketing plan.

Plano, Texas

I collaborated with 5 social media managers and 2 social media coordinators meeting clients’ requests through successful campaigns, which increased engagement and followers by more than 126%. I developed and maintained a creative strategy supporting the social media team with over 30 graphics and GIFs weekly for Facebook, Twitter, Instagram, Snapchat, and LinkedIn.Also, I played a key role in brand task forces with Director of Creative Services, Creative Leads, Sr. Graphic Designers, Video Producers and Account Managers executing consistent branding across 7 brands and over 33 social media channels. During this role, I began mentoring a productions designer on creating on-brand social media deliverables.

Dallas/Fort Worth Area

Within this entrepreneurial company, I assisted the CEO/founder with processing and producing custom orders from retail and wholesale clients and maintaining the company's social media accounts and website. I, also, corresponded with nearly 100 event planners and partners in marketing the company’s products and was responsible for updating the Design Matrix, which showcases a variety of Simply Personal's stationery goods.*Contract work, May 2016 – May 2018

San Marcos, Texas

Not only did I assist a teaching faculty member with his daily tasks, but I also maintained and organized nearly 350 students' grades and attendance records.

Austin, Texas Area

The non-profit organization, Austin Film Festival (AFF), assembles an eight-day annual festival that includes film screenings, panels, conferences, parties, and more! The Community Outreach and Hospitality department focuses on planning and hosting the thirteen festival parties that take place during the festival, finding sponsors for the parties and AFF's podcast, On Story, and increasing the organization's membership base. While most of my internship at Austin Film Festival was related to assisting my supervisor with event planning and managing the parties, I was also well trusted to help spread AFF's mission and upcoming events through email and door-to-door promotions.

Austin, Texas Area

To further help the company's clients gain more internet traffic, my colleagues on the social media team and I focused on keeping their social media websites up-to-date by composing and posting daily news and events, creating and distributing promotional ads, and forming new profiles and accounts on a variety of social media web pages, such as Facebook, LinkedIn, Twitter, and GooglePlus.

Dallas/Fort Worth Area

I collaborated with caterers, the IT department, and an event coordinator in planning three annual events for the hotel's employees. I also created PowerPoint presentations and monthly newsletters containing new information and upcoming events for the staff of the Westin Hotel Galleria Dallas.

Dallas/Fort Worth Area

I worked in a cashiering and wire room and assisted a client associate with administrative duties.

Dallas/Fort Worth Area

I assisted a financial advisor and his assistant with updating the cost basis on high net worth portfolios.

Business, Master Of Science In Management, Business Management, 3.175

Through the Master's of Science in Management (MSM) program at SMU Cox School of Business, I learned valuable financial, quantitative.

Bachelor Of Fine Arts (B.F.A.), Communication Design With Business Administration Minor, 3.67 | Dean'S List

Activities and Societies: Chi Omega, Rho Lambda, and Texas State StruttersThe communication design program and business courses at Texas.