Cynthia Keating Email & Phone Number

Wilton, Ct

Cadent is a Marketing Consulting firm that leverages research and advanced analytics to help our clients accelerate revenue growth and profitability.• Extensive experience with leading brands in CPG, Healthcare and Beauty• Growth strategy development, including new markets, macro-trend opportunity development, innovation, and omni-channel execution• Consumer/shopper journeys—identifying consumer needs, influences and decision/inflection points to understand opportunities for demand creation• Consumer and shopper insights, research and segmentation, leading to end-to-end go-to-market strategies. Taking insights all the way to execution in products, services, facilities and communication• Expert at leveraging data, analytics and research to quickly identify and address critical business issues• Revenue management strategy and execution

Wilton, Connecticut, United States

Kantar is the world's leading data, insights and consulting company, helping helping clients understand people and inspire growth. Areas of expertise include consumer and shopper insights, advanced analytics, executional enablers, category management, and go-to-market strategy. Role as strategic partner to CPG companies, providing solutions in consumer and shopper insights, brand management, shopper marketing, category leadership, revenue management and consumer marketing at retail.Member of leadership team that led integration of four companies into the newly formed Kantar Retail Consulting.

Led global innovation team responsible for worldwide product and package development on key global brands and all new brands.• Established new, rigorous innovation process that accelerated speed of insight to launch, and improved concept scores• Worked with marketing teams in all global markets to coordinate innovation initiatives, consumer insight development and influence execution plans

Served in various Brand Management, strategic planning, and innovation positions on flagship brands in food and beverages.

Master Of Business Administration - Mba

Master Of Arts - Ma

Ba