• Directed the development of internal and external automated processes, optimizing operational efficiency.• Oversaw the management and quality assurance of 1st party data, ensuring data accuracy and integrity.• Spearheaded processes for manual data ingestion into client dashboards, improving data accessibility.• Created automation tools in Excel, streamlining workflow and reducing manual tasks.• Conducted comprehensive training for client and internal teams, enhancing skill… Show more • Directed the development of internal and external automated processes, optimizing operational efficiency.• Oversaw the management and quality assurance of 1st party data, ensuring data accuracy and integrity.• Spearheaded processes for manual data ingestion into client dashboards, improving data accessibility.• Created automation tools in Excel, streamlining workflow and reducing manual tasks.• Conducted comprehensive training for client and internal teams, enhancing skill sets and knowledge.• Evaluated and negotiated with potential tech partners, contributing to strategic decision-making.• Generated and presented quarterly case studies to senior leadership, demonstrating business impact.• Led weekly updates on taxonomy remediation and data management, ensuring data consistency.• Provided vital support and oversight for offshore trafficking and data analytic teams. Show less

• Developed effective processes for internal and external client management.• Managed client communication, updated contracts, scopes of work, and policies.• Identified areas for improvement and growth, devising strategies to align with client goals.• Project-managed internal initiatives, pulling insights from Google Analytics.• Conducted website audits, consulted on design and development, and managed content strategy.• Conducted competitive research, developed content for… Show more • Developed effective processes for internal and external client management.• Managed client communication, updated contracts, scopes of work, and policies.• Identified areas for improvement and growth, devising strategies to align with client goals.• Project-managed internal initiatives, pulling insights from Google Analytics.• Conducted website audits, consulted on design and development, and managed content strategy.• Conducted competitive research, developed content for various platforms, and oversaw content management. Show less

• Managed a team of Data Analysts and Data Scientists to enhance consumer targeting capabilities.• Developed, executed, and analyzed email, app, and inbox marketing campaigns for global stakeholders.• Ensured compliance with GDPR and enforced privacy and legal standards.• Established cross-team processes and visual aids for audience delivery.• Created training materials and playbooks for internal training and stakeholder education.• Managed cross-team and cross-vendor… Show more • Managed a team of Data Analysts and Data Scientists to enhance consumer targeting capabilities.• Developed, executed, and analyzed email, app, and inbox marketing campaigns for global stakeholders.• Ensured compliance with GDPR and enforced privacy and legal standards.• Established cross-team processes and visual aids for audience delivery.• Created training materials and playbooks for internal training and stakeholder education.• Managed cross-team and cross-vendor relationships, receiving the Nike Privacy Champion Award 2020.• Collaborated with engineering teams to build new tools and provided audience segmentation strategies.• Presented quarterly results to the company. Show less

• Lead and mentor the Ad Operations team, fostering professional growth and a culture of excellence.• Manage relationships with data partners and technology vendors, ensuring seamless integration of tools and technologies.• Supervise tag and pixel implementation, ensuring compliance with industry standards and regulations.• Develop tagging strategies for digital campaigns, optimizing tracking and analytics capabilities.

• Negotiate with vendors for different ad technologies. • Manage the day to day work flow of a team of 8 ad operations associates and assistants in Santa Monica and San Francisco. • Meet with clients to manage the expectations of campaigns. • Instill a process and implement ad operations strategies. • Interview and vet new candidates. • Guide and mentor my team in all areas of ad operations strategies.• Help the team troubleshoot any potential problems. • Review and… Show more • Negotiate with vendors for different ad technologies. • Manage the day to day work flow of a team of 8 ad operations associates and assistants in Santa Monica and San Francisco. • Meet with clients to manage the expectations of campaigns. • Instill a process and implement ad operations strategies. • Interview and vet new candidates. • Guide and mentor my team in all areas of ad operations strategies.• Help the team troubleshoot any potential problems. • Review and evaluate the progress of each team member under my employment• Work with client account leads to help manage campaigns and plan for optimizations, taking into account the KPIs of the client. • QA and Mapped in Prisma • Worked with creative agencies on specs and Rich Media units. • Experienced in all types of Analytics and reporting, including conversion, click/impression, and floodlight tagging data. Show less

• Manage over 60 digital campaigns for the Dallas and Bay area markets.• Provide screenshots of active campaigns• Optimize delivery and performance of all campaigns. • Work with sales on expanding sales opportunities and developing new products• Work with ad operations to book and traffick campaigns as well as optimize delivery of each campaign.• Provide campaign recap decks• Work with clients on creative specs and getting campaign assets in on time.

I still do work in this area occasionally- Direct message me if you are interested or want to see samples. • Worked with Clients to meet expectations and needs.• Created logos, flyers, e-mails, invitations, brochures, etc.• Organized successful photo shoots.• Created storyboard art for TV and training videos.• Photographed weddings, events, and headshots.Contract Work:• Alpaca Harmony- Logo Design• eHarmony.com- Story Board, Mock Ups, Inter office… Show more I still do work in this area occasionally- Direct message me if you are interested or want to see samples. • Worked with Clients to meet expectations and needs.• Created logos, flyers, e-mails, invitations, brochures, etc.• Organized successful photo shoots.• Created storyboard art for TV and training videos.• Photographed weddings, events, and headshots.Contract Work:• Alpaca Harmony- Logo Design• eHarmony.com- Story Board, Mock Ups, Inter office flyers, mass emails• Fit and Thrive- Logo, Branding, Photos• AC Deserts- Logo, Branding, Photos• Bright Ideas- Logo Design• William Langley Studios- Photo Retouch• Sweet Smarts Bakery- Package Design, Logo, Branding Show less

• Successfully trafficked over 99% of all campaigns in DFP.• Optimized the successful delivery of over 98% of all line items in DFP.• Created eye catching proposals/ presentations for Sales.• Helped to customize and tailor campaigns for the • client’s needs. • Worked with clients to custom build Ad Creatives in Flash and Photoshop.• Re-sized and Re-touched Ad creative when neededin Photoshop.• Provided custom reports and analytics to sales… Show more • Successfully trafficked over 99% of all campaigns in DFP.• Optimized the successful delivery of over 98% of all line items in DFP.• Created eye catching proposals/ presentations for Sales.• Helped to customize and tailor campaigns for the • client’s needs. • Worked with clients to custom build Ad Creatives in Flash and Photoshop.• Re-sized and Re-touched Ad creative when neededin Photoshop.• Provided custom reports and analytics to sales team.• Provided monthly billing to accounting team.• Created out of the box solutions for Campaigns. Show less