P.S. ARTS is dedicated to advancing equity and opportunity for children and youth by providing arts education in systemically under-resourced public schools and communities.

We tell the [untold] stories that fuel movements.EdPost amplifies the stories of students, teachers, and communities to help ensure every child receives a personally meaningful, culturally affirming, child-centric education. We empower influential voices to narrate impactful stories that galvanize communities into action.We magnify these narratives through platforms like this one, bolstering voices to illuminate education issues locally and nationally.We’re grateful to our funders, Bloomberg Philanthropies, the Walton Family Foundation, the Chan Zuckerberg Initiative, the Bill & Melinda Gates Foundation, and the City Fund, for helping support the work of dozens of advocates, activists, and contributors all across the country.

Building and leading content strategy on inbound organic social media, content creation processes, and reporting cadences. Partnering with Head of Growth on ABM and sales enablement content support. Crafting content partnership strategy and benchmark OKRs for audience growth, CTR, and engagement rates. Creating content syndication strategy across organic channels. Hired and onboarded in-house content team of 11 and contract producers. Manage actual and forecast budget.KEY COMPETENCIES: CREATIVITY, STRATEGY, COLLABORATION, PROJECT MANAGEMENT, BUDGET MANAGEMENT, TEAM LEADERSHIP, CONTENT CREATION● Lead all content and creative strategy to align with pipeline goals. 2021 resulted in 85% OKR stretch goal attainment.● Lead and oversee annual HRTech conference event production, post-mortem, and marketing strategy.● Lead all PR, media relations, analyst relations, and executive development efforts, including by-lines in top-tier press (ie, AP, Washington Post, Fast Company, Associated Press, Protocol)

Lead approach on all paid and organic social media, content creation processes, and reporting cadences. Oversaw full social media strategy and benchmark OKRs for audience growth, CTR, and engagement rates. Delivered and oversaw content and executive content syndication strategy across paid and organic channels. Hired and onboarded in-house marketing team, as well as managed agencies for inbound marketing and public relations.KEY COMPETENCIES: COLLABORATION, PRIORITIZATION, DIPLOMACY, WEBSITE DEVELOPMENT, CONTENT CREATION & CURATIONIncreased unique visitors to website by 38% and achieved 7% growth in sessions from Q1 to Q3 2020• Implemented revisions to website design and development in collaboration with web design team• Composed and edited content for site along with product marketing• Coordinated project management and stakeholder reviewKEY COMPETENCIES: CROSS-FUNCTIONAL LEADERSHIP, CREATIVE STORYTELLING, INDUSTRY KNOWLEDGE, BRAND MARKETING, LAUNCHESSpearheaded public announcement of company with total reach exceeding 235M• Partnered with PR firm to ensure efficient delivery of announcement• Formalized press release and target publications list• Collaborated with web development team to upgrade websiteKEY COMPETENCIES: ORGANIZATION, CROSS-FUNCTIONAL LEADERSHIP, COMMUNICATION, MEDIA, PUBLIC RELATIONSBoosted traffic to site by 5X and referral traffic by 10X respectively during week of launch• Secured press interviews in collaboration with PR agency• Coached Founder/CEO on interview preparation and media tips along with prepared talking points• Managed press follow-up by attending all interviews and giving feedback

Delivered and oversaw content and influencer marketing strategy across both SmugMug and Flickr brands. Led Creative and Social Media teams across multi-channel campaign development to ensure OKRs were met. Led PR team on event strategy and influencer marketing. Partnered with Ambassador, Product, and Engineering teams to deliver launches and co-branded promotions geared toward referral and loyalty.KEY COMPETENCIES: ANALYTICS, BRAND AWARENESS, AUDIENCE INSIGHTS, PRIORITIZATION, ANALYSIS, COLLABORATIONFurthered brand awareness by growing social audiences across both brands by 20% • Partnered with creative team to develop downloadable content series• Developed distribution plan with email marketing and social media teams• Reviewed data in regular project postmortems in test-iterate-report cadence every quarterKEY COMPETENCIES: TEAM MANAGEMENT, LEADERSHIP, COMMUNICATION, SOCIAL MEDIA, STRATEGY, CREATIVITYSpearheaded growth of engagement on Flickr social channels by over 40%• Shaped social content strategy with social media teams• Devised production schedule to keep on schedule and budget• Supervised production and distribution and reviewed KPIs monthly with production and social teamsKEY COMPETENCIES: CREATIVITY, STRATEGY, COLLABORATION, PROJECT MANAGEMENT, TEAM LEADERSHIPDelivered 2X YoY increases views of SmugMug/Flickr video content• Selected high profile film subjects to feature on both brands' core audience channels• Established budgets and production schedules for filming• Collaborated with subjects on co-branded marketing opportunities alongside marquee brands for greater distribution

Directed full unpaid acquisition strategy at scale. Led creative and social media teams across multi-channel campaign development to ensure brand and revenue objectives are met. Partnered with wholesale and product teams to deliver launch, sampling, and promotional campaigns. Teamed with C-Team and Founder to ensure acquisition KPIs are aligned and communicated company-wide. Led PR team on event strategy and influencer marketing. KEY COMPETENCIES: BLOG CONTENT CREATION, SEO, SERP, COLLABORATION, CREATIVITY, STRATEGY Amplified organic traffic to website by 209%, lowering customer acquisition cost (CAC)• Partnered with SEO manager to develop content and landing page strategy for website• Increased Search Engine Results Pages (SERP) rating with development of pages that spoke to high/mid-ranking keyword phrases with low difficulty• Optimized Google SERP with blog content that imbued keyword strategy and published at brisk, regular cadence KEY COMPETENCIES: STRATEGY, ANALYTICS, CONTENT CREATION, SEARCH ENGINE OPTIMIZATION, LEADERSHIP Generated increase of 124% in revenue YoY due to higher blog traffic • Spearheaded content strategy for blog and distribution across social channels• Provided value to target audiences with SEO and product focused video content• Distributed blog content at frequent and consistent cadence to capture audiences

Led creative direction for the US market rebrand, resulting in a 15% increase in sales in core product categories. Campaigned and won stakeholder buy-in on complete rebrand for company in Western markets. Led creative direction and campaign strategy to support product launches, key core categories, campaigns, and branding initiatives. Team with social media team to develop influencer and event strategy. Collaborated with localization teams in the US and Japan to conduct ingredient research and claims compliance. Managed PR teams in NYC and London on messaging, product positioning, and brand advocacy.

Produce content and brand strategy for both in-house and agency projectsCreate and curate lifestyle, fashion, and beauty content focused on the current or potential female expatriate, ages 18-35Storyboard and script video for both GPlus and Gplus clientsEngage and expand the GPlus social community Cultivate partnerships with leading Japanese beauty and style brands for SavvyTokyoCo-produce and host GPlus video contentRepresent GPlus at press junkets, media events, trade shows

Develop and manage editorial and content strategy for B2B SaaS audiencesManaged and led contract teams on content planning and creationShepherded marketing strategies from concept to execution for web, social, and B2B partners (Yammer, Dow, Boeing) Teamed with contributors and designers for all web and print communication Ensured brand and style standards were met consistently within company messagingManage editorial transactions between product and program marketing

MarketingTeam with copywriters to write catalog copy, press releases and support collateralCollaborate to create effective board meetings and compelling sales presentationsCompile research on competitive product positioning for weekly production meetingsCultivate strong business relationships: press/media follow-up, correspondence via email, telephone and drafted letter

Provided daily support to Executive Producer and program production staffCreated job description for college intern program Liaised between talent, production and sponsors on show promotion Researched, wrote and edited breaking business news for production staffArranged public appearances and media eventsAttended public relations events with talent as neededPrepared program presentations for sponsors and sales team