In charge of Telemarketing outsourced activities for insurance products (CPI, GAP, ASSISTANCE) and for new insurance products go-to-market tests.Fully transformed the business model and the performance monitoringIn charge of customer interviews to mesure satisfaction during both telemarketing and dealership journeyIn charge of BI analysis regarding insurance commercial performanceOptimizing performance and secure process adherence.

Clean Energy Systems division

1) In charge of a new GAP insurance go-to-market plan: - Conception phase with product requirements, functional requirements. - Development phase with IT department. - Coordinating integration with CRM system. - New processes mapping collaboratively with various internal departments. - Coordinating product testing with all internal departments impacted. - Creating a complete training program (internal and external).… Show more 1) In charge of a new GAP insurance go-to-market plan: - Conception phase with product requirements, functional requirements. - Development phase with IT department. - Coordinating integration with CRM system. - New processes mapping collaboratively with various internal departments. - Coordinating product testing with all internal departments impacted. - Creating a complete training program (internal and external). - Organizing an internal launch event in Le Mans car racing circuit. - Updating business performance monitoring tools (existing DataMart + new ones) - Created a new marketing materials approach with digital brochures providing a friendly & commercial contract translation.2) In charge of the car/motocycle motor insurance product management: - Tender & Product development for car motor insurance - New business model approach with a pilot phase in a dealership. - Joint-campaign with the NSC Used Car department.3) In charge of Area Manager support for Mechanical Warranties, Extended Warranties, PPI and GAP in terms of content, processes and specific issues with customers or dealerships.4) In charge of insurance provider relationship management.5) Managed a marketing assistant. Show less

In charge of BMW Group (BMW, MINI, & BMW Motorrad) dealers for the optimization of the overall Sales performance (15 Dealerships).- Setting, negotiating and achieving performance goals on financing & customer retention- Local marketing plan- Coordinating sales effectiveness regarding financial products- Training and education for dealership team members on new and existing products to increase business- Monitor the dealer’s performance in terms of quality, service and… Show more In charge of BMW Group (BMW, MINI, & BMW Motorrad) dealers for the optimization of the overall Sales performance (15 Dealerships).- Setting, negotiating and achieving performance goals on financing & customer retention- Local marketing plan- Coordinating sales effectiveness regarding financial products- Training and education for dealership team members on new and existing products to increase business- Monitor the dealer’s performance in terms of quality, service and profitability and give support to improve where necessary- Monthly reporting towards both dealers and internal executives.- General level improvement of sales by guiding the network in completing action plans for improvement- Brand standards implementation Show less

1) Preparing BMW i Financial services launch in France:- Business cases and validation process to the management team.- Defining products requirements and driving the implementation.- Coordinating integration in CRM system.- Offer design & partner selection for the BMW Add-on Mobility product.- Conception of a DFE prototype under Microsoft Excel in order to allow first commercial offers.2) Brand management:- Defining the marketing plan and budget (200k€) with the… Show more 1) Preparing BMW i Financial services launch in France:- Business cases and validation process to the management team.- Defining products requirements and driving the implementation.- Coordinating integration in CRM system.- Offer design & partner selection for the BMW Add-on Mobility product.- Conception of a DFE prototype under Microsoft Excel in order to allow first commercial offers.2) Brand management:- Defining the marketing plan and budget (200k€) with the management team.- Driven marketing content with media agency teams for online and offline content- Enhanced existing digital online corporate web site www.bmw.fr (Microsites, Special Offer pages, payment calculator to reflect correct monthly offers) and BMW products on digital (web-banners, e-newsletters…)- Enabled an innovative leaflet and an "iPad salesman app" working with agencies.- Supported Regional Manager on a daily basis and ensured day-to-day retailer support.- Managed the integration of Financial Services at the Paris International Autoshow 2014 BMW i corner.- Monitored, tracked and reported on marketing / sales activities and promotion achievements (weekly and monthly reports for Regional Manager, Marketing Manager, Sales & Marketing Director, CEO) Show less

Original Equipement Business line.In charge of the following area: Western Europe + Eastern Europe + Russia + Africa + Middle East.1) Zone business plan, 5 years horizon: market forecast, sales forecast, Product mix forecast, Revenue forecast.2) Animating an international Business Analysts team splitted in 5 different countries (Germany, Italy, UK, Russia, France) + Deploying, optimizing and driving the strategy in with them.3) Engineering and delivering the Competitor… Show more Original Equipement Business line.In charge of the following area: Western Europe + Eastern Europe + Russia + Africa + Middle East.1) Zone business plan, 5 years horizon: market forecast, sales forecast, Product mix forecast, Revenue forecast.2) Animating an international Business Analysts team splitted in 5 different countries (Germany, Italy, UK, Russia, France) + Deploying, optimizing and driving the strategy in with them.3) Engineering and delivering the Competitor study.4) Short Term market forecast in order to trigger tire plants flexibility. Show less

1) Project leader on introducting two new BtoB products on the french market.2) Creating and Engineering a basic CRM tool called marketing Diagnostic Database in order to flag customer potential needs directly to local agencies.3) Monitoring commercial performance, competitors, and market trends 4) Driving the "Livret A" launch performance monitoring and forecast.

Project delivery: "Intelligent network" technology usable by MVNOs operators.- Contributing to the RFQ writting.- Pre-selection of candidates before RFQ auditions- Conception of a selection tool (hundreds of technical, business, financial criterias) in order to help the decision maker.