• Completed the MedTech Foundation course, developed brand new understanding in potential users’ gain and pain points through value proposition, product lifecycle and ecosystem mapping.• Conducted bottom-up analysis of a Medical Device start-up in the weekly case study workshops, estimated the Total Addressable Market, identified the pricing strategy, analyzed the competitive landscape including SWOT, industry trend, emerging technologies, alternative treatments, or procedures. • Practiced elevator pitch, organized more than 50 Customer Discovery Interviews through either phone call or Zoom meetings, reached out to potential clients and connected with wider community within the healthcare ecosystem including healthcare professionals, researchers, payers (insurance and leading pharmaceutical companies) and service providers (hospitals and clinics).

• Conducted overall research into the global advertising market and future outlook of the industry, with specific focus on the key trends in mobile advertising;• Completed financial analysis in FY22-23, examining the company’s profitability, ability to pay debt as well as the liquidity to better evaluate its financial health and identify the key operating risks in market, technology, legal and corporate governance; • Summarized the cross-border merger and acquisition cases happened in the market and other strategic partnerships established in the past decade, giving out detailed plans on the feasibility of how Chinese companies can partner with Google Ads to expand overseas.

Assisted fund managers with benchmark analysis and identified investors interested in investing in alternative asset classes.

• Identified and transformed the business needs of Wealth Management team into functional design; • Applied appropriate data analysis techniques to improve Business Process Management; • Liaised with external vendors and project teams to agree on the proposed Payment Management Solutions including the identification of associated risks; • Undertook KYC compliance tasks to meet both internal and external regulatory requirements.Key achievement:Assisted the Relationship Manager to successfully complete the online transformation of Customer Complaint System and established its rapport with core Loan System to meet customer demand post pandemic.

• Analyzed major revenue streams, cost structure and profit margin during FY16-17 for an online styling course provider;• Built assessment models to evaluate factors contributing to low conversion rate in May; • Conducted research on trends of consumer behavior such as online registration, email clicking and webinar attendance.Key achievement:Identified the time gap between the subscription and participation of the online course (researching users’ behavior through Google Analytics), helping Marketing Manager reduce 50% of the social media advertisement cost (Meta).

• Assisted Product Manager to structure customised loan products for early stage technology start-ups;• Participated in new product development, conducted market research on Yield Enhancement products and Structured Deposits. Key achievement: Upgraded CRM system, reducing clients’ feedback time in half for associates and relationship managers.

Rotation dans les domaines des opérations et Global Transaction Banking etc. Couvrant les secteurs CIPS dans la région de la Grande Baie (Guangzhou, Hong Kong, Shenzhen)