Céline Knockaert Email and Phone Number

- Establish annual digital media objectives in line with the group's digital roadmap and set global priorities.- Measure media campaign results, providing actionable insights and guidelines for improvement through comprehensive analytics on various topics.- Manage Media & Digital agencies to drive collective success on quantitative but also qualitative KPIs.- Enhance marketing organization's capabilities with a performance-oriented mindset and application of data-driven marketing.- Monitor accurately the business impact & success of the overall marketing activations (Media, CRM, SEO, Social paid & organic, events…)

STRATEGY & MEDIA- Create communication plan & media strategy (On/Offline)- Manage campaigns execution, follow up, optimisation &measurement- Drive performance on digital acquisition canalBRAND CONTENT & CREATIVE PLATFORM- Competitive analysis, Pre test & Post test Campaign- Creation of the new communication platform, from agency briefto production and 360 deployment- Ensure connivance between cross functionnal teams

- Support clients through their digital challenges (tools benchmark, market audit, DMP selection and use cases definition, digital performance analysis…)- Support clients to ensure data consistency & readability across digital activation path.- Suggest new strategies according to the media landsape evolution- New business offer definition & advocacy- Ad hoc Media training courses (On/OffLine) according to clients needs[ Clients : Renault, Disneyland Paris ...]

STRATEGY & CONTENT- Digital Marketing, On/Offline Media Strategy for EU (24 countries): Digital, Social Media & Offline Media Strategy, Youtube Strategy, Influencer&Youtuber Strategy- Content / Campaign process: ATL Marketing campaign process (from agency brief to 360 deployment through com's audience & insights definition, big idea and strategic intent definition) - Audience Insights: Audience Segmentation (clustering and Consumer/Data insights (leveraging big partners: GG & FB)- Liaise with top management, Product managers & Markets on campaigns performance report & best practices.MEDIA BUYING & ACQUISITION- Digital media buying expertise: SEA, YT, Social Media, Video, Programmatic- Central Media buying: management of the Pan Euro media budget, and central campaigns- Media agency team management

- Strategy / Digital Media consulting multi channels (Display, SEA, Emailing, Video on line, Mobile, Social media...)- Digital Buying - All Devices- Special operation / Partnership- Digital Strategy / Coordination / Media cost Optimisation & performance analysis / Médiaplanning / Buying / Negociation /Reporting & Assessment- Management- Clients : Mercedes-Benz / Ferrero / Eni / La Redoute / Homeaway

- Media Buying Expert - Strategy & consulting in performance display buying- Media recommendation (Sales target objectives on online shop Orange Sosh / Mobile / Livebox / Smart Pro)- Media cost optimisation- Média planning and negociation (CPM / CPC / CPA / CPV / CPM-A)- Reporting, analysis, campaign assessment- Operationnal follow up with ROIste performance optimisationClient: ORANGE (B2B & B2C)