Expert in Marketing, Customer Relations and Retail, I understood during my 19 years of professional experience that there was only one marketing or commercial strategy that achieves the objectives: the recommendation by the customers. "Markets are conversations". Customers listen to their peers because they trust them, the brands that open their doors to their customers and the dialogue will win more customers. Brands that base all their marketing on advertising alone will be less strong, all studies show. The solution is to combine the two, to reinforce the advertising by a strategy open to the customers, of "true content marketing", thanks to the 100% true opinions,
Gnresearch
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Chief Operating OfficerGnresearch Apr 2015 - PresentGNResearch is a multi-country research and consulting group, specialized in Customer Experience solutions Thanks to state-of-the-art Customer Research & Analytics services and solutions, GN Research provides operational guidance integrated into the client’s business modelGNResearch is based in Italy and France and offers fieldwork services across a wide range of countriesWe are part of Teleperformance, worldwide leader in Multichannel Customer Experience, present in 62 countriesGNResearch vision combines top-down strategic Marketing Research with innovative bottom-up analysis, focused on the Customer Experience moment and on Behavioural Analytics models with measurable ROI
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Director GeneralNumericable 2010 - 2015Paris Area, FranceManagement division GP, 800 employees. Commercial code including HR functions, Customer Technical Support and Supply. Launch Labox Fiber by Numericable, offers 4P Fiber + Mobile, VOD and SVOD. Creation of digital customer relations platform, virtual agent Emilie, support platform -
Deputy Director GeneralNumericable 2007 - 2010Paris Area, FranceMember Codir, Marketing specialization, Customer Relationship / Antichurn and Digital Sales and Telesales.
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Marketing DirectorCoca-Cola Bottling Co. Consolidated 1999 - 2007
Céline Mathieu Skills
Céline Mathieu Education Details
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Business Administration -
Business Administration And Management, General
Frequently Asked Questions about Céline Mathieu
What company does Céline Mathieu work for?
Céline Mathieu works for Gnresearch
What is Céline Mathieu's role at the current company?
Céline Mathieu's current role is Chief Operating Officer at GNResearch.
What schools did Céline Mathieu attend?
Céline Mathieu attended Psb Paris School Of Business, Psb Paris School Of Business.
What skills is Céline Mathieu known for?
Céline Mathieu has skills like Marketing Strategy, Integrity And Honesty, A Lover Of Systems, Strategic Vision, Visionary And Integrator Archetypes, Right Mindset.
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Céline MATHIEU
Responsable Des Ressources Humaines | Management De Transition | Généraliste Rh | Développement Des Rh | Relations Avec Les Salariés | Gpeec | Gestion De La Mobilité | Création Et Structuration De Poste | Temps PartagéVandoeuvre-Lès-Nancy1venathec.com -
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