Implementation of A/B tests and leverage data analytics to track and improve growth performance, ensuring efficient growth across all lifecycle stages.Definition and implementation of growth strategy in different industries: SaaS, Edtech, Fintech

- Funnels optimization and data analysis to drive conversion and retention through CRO tactics.- Management of experimentation strategy and A/B testing- Planning between Marketing and Product.- Lead a technical team of Backend, Frontend, Apps and UX to build new product features based on scientific approach.- Find growth oportunities in acquisition, activation, engagement and retention.🚀Achievements: In 6 months we were capable of - Increase the activation rate from 13% to 23% for users who made a first activation recharge when requesting a card.- Increase by 25% the average ticket of recurring recharges.

- Development and implementation of strategy to accelerate the B2B growth of active paying users in Argentina, Brazil and Mexico.- Management of experimentation/CRO strategy and planning of A / B testing with Google Optimize, own channels and paid channels.- Tracking of the acquisition/activation funnel in Google Analytics and Google Tag Manager.- Generation of growth backlog with ideas, experiments and documentation.- Implementation of AARRR (Acquisition - Activation - Retention - Referral - Revenue) framework.- Find growth oportunities appliying SQL language🚀Achievements: Increase 5X the Active Paying Users in 3 countries for a specific segment after iterating the business model through multiple experiments.

- Team management focus on lead generation strategy and ROAS optimization with multi-country experience (Latinamerica)- Develop and implement A/B test plans to draw insights critical for sustainable growth and optimization of performance campaings and website. Convertion rate optimization through data analysis and heat maps.- Facebook Ads and Google Ads monthly budget management for acquisition.- Knowledge of no code tools to growth and building anything in a fast and low cost environment (landings, bots, apps, etc).- Paid Social, Google Ads, Social Media and Email Marketing strategy. Responsible for new acquisition channels.🚀Achievements: New acquisition channels were developed that significantly decreased CAC and generated months of historic sales.

- Development of digital strategy in Performance, Social Media, Email Marketing and Content in Argentina, Mexico, Colombia, Ecuador, Chile, Perú, Uruguay and Panama- Budget management and proyect leadership focus on ROAS and CPA- Development of E-commerce strategie- Cross - functional collaboration with other teams: design, content, product, IT, sales

- Management and optimization of digital campaings (Facebook, Instagram, Google)- Reporting of KPIs and performance analysis focus on budget optimization- Management of CRM and leads automation

- Management and optimization of digital campaigns (Facebook and Instagram).- Reporting of KPIs and performance analysis focused on budget optimization.- Management of Facebook Business, Google Ads and Google Analytics.

- Creation of strategies to promote brands on Social Media focused on specific objectives. Measurement and application of campaign results.- Management of influencers and establishment of communication alliances whit other brands.- Leadership of brainstorms. Development and execution of creative concepts- Content creator.- Development of strategies on Facebook Business and Google Ads.

- Creación de estrategias para impulsar marcas en Social Media.- Corrección y edición de guiones así como relación directa con los clientes de la agencia.- Lideré un equipo de 6 community managers enfocados en el desarrollo de contenidos.

-Writing and coordination of website´s sports news. -Writing of press releases, interviews, articles and reports. Audio editing and eventually work as a reporter.-Social Media management.