Cesar Ortiz Email & Phone Number

Madrid, ES

Madrid, Spain

Implementation of A/B tests and leverage data analytics to track and improve growth performance, ensuring efficient growth across all lifecycle stages.Definition and implementation of growth strategy in different industries: SaaS, Edtech, Fintech

Madrid, Comunidad De Madrid, España

- Funnels optimization and data analysis to drive conversion and retention through CRO tactics.- Management of experimentation strategy and A/B testing- Planning between Marketing and Product.- Lead a technical team of Backend, Frontend, Apps and UX to build new product features based on scientific approach.- Find growth oportunities in acquisition.

Argentina

- Development and implementation of strategy to accelerate the B2B growth of active paying users in Argentina, Brazil and Mexico.- Management of experimentation/CRO strategy and planning of A / B testing with Google Optimize, own channels and paid channels.- Tracking of the acquisition/activation funnel in Google Analytics and Google Tag Manager..

Argentina

- Team management focus on lead generation strategy and ROAS optimization with multi-country experience (Latinamerica)- Develop and implement A/B test plans to draw insights critical for sustainable growth and optimization of performance campaings and website. Convertion rate optimization through data analysis and heat maps.- Facebook Ads and Google Ads.

Argentina

- Development of digital strategy in Performance, Social Media, Email Marketing and Content in Argentina, Mexico, Colombia, Ecuador, Chile, Perú, Uruguay and Panama- Budget management and proyect leadership focus on ROAS and CPA- Development of E-commerce strategie- Cross - functional collaboration with other teams: design, content, product, IT, sales

Argentina

- Management and optimization of digital campaings (Facebook, Instagram, Google)- Reporting of KPIs and performance analysis focus on budget optimization- Management of CRM and leads automation

Buenos Aires, Argentina

- Management and optimization of digital campaigns (Facebook and Instagram).- Reporting of KPIs and performance analysis focused on budget optimization.- Management of Facebook Business, Google Ads and Google Analytics.

Caracas, Distrito Federal, Venezuela

- Creation of strategies to promote brands on Social Media focused on specific objectives. Measurement and application of campaign results.- Management of influencers and establishment of communication alliances whit other brands.- Leadership of brainstorms. Development and execution of creative concepts- Content creator.- Development of strategies on.

Caracas, Distrito Federal, Venezuela

- Creación de estrategias para impulsar marcas en Social Media.- Corrección y edición de guiones así como relación directa con los clientes de la agencia.- Lideré un equipo de 6 community managers enfocados en el desarrollo de contenidos.

Caracas, Venezuela

-Writing and coordination of website´s sports news. -Writing of press releases, interviews, articles and reports. Audio editing and eventually work as a reporter.-Social Media management.

Technical Marketing Minidegree

Technical Analytics, CRO, Phyton, SQL, R, Data Science, Data Vizualization, Big Query, Marketing Automation, SEO

Diplomatura, Marketing Y Ventas

Se gerencia un producto para ser comunicado integradamente y vendido a través de una cadena de distribución

Diplomatura, Marketing/Gestión De Marketing

Desarrollo y práctica de Mercadeo Relacional, Investigación de Mercado así como el entendimiento del comportamiento del consumidor

Curso Universitario De Locución

Certificado de Locución 49.155

Inglés Como Lengua Extranjera, Idiomas

Certificado de inglés como segundo idioma

Bachelor'S Degree, Comunicacion Social

Curso De Especialización En Periodismo Deportivo, Periodismo